Marketing Communication : Urban Stint : Garments Readymade

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Northpoint Centre of Learning

Presentation made by Manika.T, student of Northpoint Center Of Learning http://www.northpointindia.com/

Category- Readymade
Garments
URBAN STINT
Manika Tekriwal
PGP MarComm.
Roll No: MC 6

➢3 local market-
•Naveen market
•Arya Nagar
•Kalyanpur
➢Interviewed customers and shopkeepers
➢Street market and specialized stores
AREAS COVERED

➢Observations
➢Interview (Customers and Shopkeepers)
RESEARCH METHODOLOGY

➢People were not comfortable interacting
➢“NO PHOTOGRAPHS PLEASE!!”
➢ Pre-conceived notions
CHALLENGES FACED

➢There are specialized garment stores
➢Street shopping culture
➢Concept of tailored dresses
➢Discounts with clause
➢Before hand customer judgment
➢Unorganized stores
OBSERVATIONS

➢Organized stores
➢Understanding the customer
➢Special offers and discounts
➢Advertising
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