- The document discusses an auto rickshaw union called Shree Ram auto rickshaw union which has 90 rickshaws and 6 autostands spread across Lonavala and Khandala. - The union faces problems like competition, low revenue, and lack of promotion. - The document proposes a marketing plan called "3 Pahiye" focusing on being reasonable, available 24/7, and providing good service and guidance to tourists. - The target audiences are tourists and local businessmen and the plan involves digital marketing, mobile marketing, direct marketing, advertising, tie-ups, and PR events.

1. Auto Rickshaw Union
Kinnari Kamdar – MC 05
Mansi Jamsandekar – MC 07
Prathamesh Padwal – MC 12

2. CLIENT
Shree Ram auto rickshaw union
• 90 rickshaws
• 6 autostands spread across Lonavala
and Khandala
• Oldest union

3. Problems
Competition
Low revenue
No promotion

4. 3 Pahiye
Reasonable
24*7
Service
Guide
Ab ek
anokha
safar

5. Target Audience
Tourists
Local
businessmen

6. Pen portrait
Tourist
• Rane family – husband ,
wife and two kids
• Middle class , do not
own a vehicle
• Prefer cost effective
transport
Local
Businessmen
• A-1 chikkiwala
• Earns decent revenue
• Needs more visibility
because of local
competitors.

7. Tie
ups
Promotion
Direct
marketing
Mobile
marketing
PR
Events
Digital
presenceIMC

8. Digital Marketing
• Union website - 3pahiye.com with call of action
• Information about travel in Lonavla- Khandala
• FB page

9. Mobile marketing
• Call to book
• SMS to customers
regarding bookings
Your Rickshaw is
booked from
Lonavala station to
your destination for
Dec 14th.
Rickshaw No :
MH 03 278
Rickshaw driver :
Papu Khote
Mobile No :
9768345552

10. Direct marketing
Welcome sweet Mini map with contact
details

11. Advertising
• With local chikki shops
• Selling advertising spaces

12. Tie-ups
Hotels Della Adventure
Institutes

13. • Painted rickshaws
• Media publicity
• Local newspapers
- Pune city,
Loksatta,
Maharashtra
Times
PR events

14. THANK YOU