The document observes a store's end of season sale period, noting in-store advertising using danglers, pamphlets and standees. The layout seems cluttered initially but has free flow, grids for sections, and segregation by style and price, including accessories. Products include clothing, shoes, and accessories for men, women and children. Visual merchandising uses mannequins and emphasizes the sale. Employees are polite and helpful, though some customers prefer being left alone. Recommendations include self-checkout lanes, more fitting rooms, faster re-stacking, plus sizes, and places to sit.

3. Observation:
Employee – Customer
Relationship
Advertising
Store Layout
Products
Discounts offered
Visual Merchandising
PERIOD: END OF SEASON SALE

4. Observati
ons
IN STORE
ADVERTISING
-Danglers
-Pamphlets
-Standees
-Visual Merchandising
at entrance of the mall

5. Observati
ons
LAYOUT
-Seems cluttered at first
-Free Flow
-Grids for certain sections
-Segregated by style, price
-Accessories
-Attractive Lighting & Music

6. Observati
ons
PRODUCTS
-Clothing & Shoes for Men,
Women, Children
-Accessories
Belts, Scarves, Toys,
Jewelry, Beauty products

7. Observati
ons
VISUAL
MERCHANDISING
-Mannequins
-Danglers
-Emphasis on SALE

8. Observati
ons
EMPLOYEE –
CUSTOMER
RELATIONSHIP
-Polite, helpful staff
-Good Sales persons
-Some customers prefer
being left alone

9. RECOMMENDATIONS
Self Checkout Lane for
less than 5 items
More Trial Rooms
Re-stacking clothes left
behind faster
Introduce more Plus
Sizes
Places to Sit

10. THANK
YOU