ICFAI NATIONAL COLLEGE JAIPUR Analysis of : The Telecom Sector Company Analyzed : Bharti Tele Ventures Ltd. Submitted to : Mr. Piyush Singhal Submitted By : Smita Bhandari Avinash Gupta Ashish Khandelwal Vishnu Rawat Shikha Nainawat
CONTENTS• INDIAN TELECOM SECTOR – THE JOURNEY SO FAR• SERVICE PROVIDERS REGISTERED WITH TRAI• KEY PLAYERS ANALYZED A NEW REPORT FROM ISI ANALYTICS, THE RESEARCH ARM OF ISI EMERGING MARKETS!• DEMAND OF TELECOM IN INDIA• INDIAN MOBILE HANDSET MARKET 2007• MAJOR PLAYER OF TELECOM SECTOR.• GRAPHICAL REPRESENTATION• FEW RECENT RECOGNITIONS• KEY FOCUS AREAS• SUMMARIZATION
INDIAN TELECOM SECTOR - THE JOURNEY SO FARINDIAN TELECOM SECTOR – THE JOURNEY SO FAR 1994 was a watershed in the history of Indian Telecom Sector, which ranked sixth in the world. That year saw the introduction of New Telecom policy of Government of India that envisaged the vast changed in Indian Telecom Scenario and reflected the government desire to bring Indian Telecom at par with the rest of the world. This policy changed was followed by the large number of other initiatives, including introduction of NTP 1999 , that indicated continuing commitment of the Government to liberalize the sector. The various policy changes also reflected government of India realization that the huge funds needed to undertake gigantic and extensive upgrade of telecom infrastructure in all the tree segment of wireless and data services would required active participation of private sector.
SERVICE PROVIDERS REGISTERED WITH TRAI Basics Services Providers Cellular Mobile Services Providers Internet Services Providers E-mail Services Providers GMPCS Services Providers High Speed Data Services Providers International Long Distance Services Providers Closed user Services Providers PMRTS Services Providers Radio Paging Services Providers VSAT Services Providers
Key Players Analyzed : This section provides the overview, key facts, financial information, future plans and business strategies of prominent players in the Indian Telecom market like Bharti Airtel, Vodaphone, Reliance Communications , Tata Indicom, Idea Cellular, Aircel Ltd, MTNL, BSNL VSNL and Sify Ltd. Research Methodology : Information Sources Information has been sourced from namely , books, newspapers, trade journals, and white papers , industry portals, government agencies, trade associations, industry news and developments and through access to more than 3000 paid databases. Analysis Methods The analysis methods includes the following: Ratio Analysis, Historical Trend Analysis , Linear Regression Analysis using software tools , Judgmental Forecasting and Cause and Effect Analysis.
A New Report from ISI Analytics, the researcharm of ISI Emerging Markets :India began deregulation of its market in 1994 and today it is one of the mostderegulated telecom markets in the world . The liberalization of the industryhas created an impressive forward - momentum in India, resulting in avigorously competitive and fast growing sector. Moreover , the governmenthad relaxed significantly the foreign investment norms in the sector.According to the Department of Trade, India’s investment policy frameworkpermits foreign direct investment ( FDI ) in a number of key sectors of thetelecom markets.Our India Telecommunication report provides in-depth analysis, built on 2005and 2006 year - end market data , and updated statistics for Q1 2007.Packed with tables and graphs from our own CEIC statistics databases,and expert views from our own on-the-ground analysts, this report delivers athorough yet easily digested overview of the India Telecommunicationmarket, keeping you up to date and ahead of the curve on industrydevelopments.
INDIAN MOBILE HANDSET MARKET 2007With rapid consumerism sweeping the country, India has emerged as thesecond largest mobile handset market, poised for explosive growth by 2007.Dominated largely by Nokia with a total market share of 59%, followed bySamsung (13 %) and Motorola (7%) respectively, Indian mobile handsetmarket is currently catering to 45 million subscribers (June 2005). Recentrecords show that Indian GSM (Global System for Mobile) cellular userbase has grown from 43 million, as estimated in May, to 45 million inJune 2005 , representing a growth of 3.50% In addition , recent changesimbibed in the government policies that price mobile handsets at a lowerend with flexible custom-duty for new entrants are startling the marketwith multiple models largely aimed to higher and middle-income groups.The report investigates and assesses the growth factors contributing tomobile handset market and includes wide coverage of important issues and policies concerning development of Indian mobile telecommunicationindustry. This market research report also gives a complete analysis ofIndia’s
MAJOR PLAYERS IN TELECOM SECTOR Bharti Airtel Vodaphone Reliance (GSM & CDMA) Tata (CDMA) Idea (GSM) BPL Aircel Smart Spice Others
MARKET SHARE MAJOR COMPANIES market Share30252015 market Share1050 e l L e ea ta s rte on er N nc Ta Id Ai BS th ph ia O ti el da ar R Vo Bh
CUSTOMER BASE PERFORMANCE OF BHARTI AIRTEL 35 30 25 market Share 20 % 15 10 5 0 Ist Qtr 2st Qtr 3st Qtr 4st Qtr Quarters
FEW RECENT RECOGNITIONS :• Ranked 3rd globally for best returns to the share holder by the business week magazine in the “InfoTech 100” list in July 07.• Airtel was chosen as the second most trusted service brand in India in the prestigious “ Most Trusted Brands 2007 Survey ” conducted by Economic Times Brand Equity.• Conferred with the “Best Emerging Market Carrier Award” at the telecom Asia Awards 07.• Awarded “ Most Admired Knowledge Enterprises ” ( MAKE ) in 06 at INFOVISION.
KEY FOCUS AREAS :Customer Experience Highest quality Network, a consistent Brand ExperienceBeing First Product InnovationsSpeed to Market Network Reach, Product availabilityEconomies of Scale Operating Cost & Capex.
TO SUMMARIZE :COMPANY’S MISSION & VISION :- By 2010 Airtel Will be the most admired brand in India : • Loved by more customers. • Targeted by top talent. • Benchmarked by more business.