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Snapshot

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Snapshot

  1. 1. Snapshot • Telecom Sector topped the advertising followed by Food and Financial Institutions in February 2010. • Telenor was the top advertiser. • Rin Washing Powder was the top advertised brand other than Telecom. • Late evening and early morning remained the preferred time band for advertisers. • Karachi had the maximum share of advertising.Top 10 Categories LM TM Categories (MINS) %1 1 Telecom 28.9- 2 Food 6.93 3 Financial Institutions 5.04 4 Tea 4.7- 5 Laundry Detergents 4.38 6 Milk 4.12 7 Cell Phones 3.8- 8 Insurance Companies 3.8- 9 Airlines 3.7- 10 Ice Creams 3.2TM = This Month/LM = Last MonthTop 10 Advertisers4 of the top advertisers belong to the Telcom Sector LM TM Advertisers (MINS) %2 1 Telenor 9.11 2 Unilever Pakistan 8.03 3 Ufone GSM 6.09 4 Engro Foods 4.85 5 Nestle Pakistan 4.6- 6 Warid 4.58 7 China Mobile 3.6- 8 Season Foods 3.54 9 Nokia 3.4- 10 EFU Life Insurance 3.3
  2. 2. TM = This Month/LM = Last MonthTop 10 Brands6 of the top advertisers belong to the Telcom Sector LM TM Advertisers (MINS) %1 1 Ufone GSM 6.0- 2 Warid 4.5- 3 Telenor 4.4- 4 Rin Washing Powder 4.2- 5 Talkshawk 3.86 6 Zong 3.6- 7 Menu 3.5- 8 Nokia 5230 3.3- 9 PIA 3.08 10 Jazz 2.8TM = This Month/LM = Last Month

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