SlideShare a Scribd company logo
• After today you will be able to
identify the different types of
commercial advertising
• Slice-of-Life
• Fantasy
• Musical
• Technical
Expertise
• Testimonial
• Lifestyle
• Mood or Image
• Character/Humor
• Scientific
Evidence
• Shows people using the product in
an everyday setting.
• Creates a fantasy about using the
product of service.
• Revolves around people or
characters singing a song or jingle
about the product.
• The goal is to get the song to stick
in your head.
• Uses someone to explain how the
product works or is made.
• Uses a celebrity to endorse a
product.
• Shows the product or service in
relation to a particular lifestyle.
• Uses a story or music to bring out
a specific emotion.
• Uses a fictitious character to
represent the product or service.
• Most of the time, they are funny.
• Uses rational reasoning and
scientific information to
demonstrate why a product is
superior.
• Often start out, “Clinical evidence
shows…”
• Over the next 2 days, watch TV
• Write down 1 or 2 examples of each type of
commercial that you see.

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4.3 Types of advertising

  • 1.
  • 2. • After today you will be able to identify the different types of commercial advertising
  • 3. • Slice-of-Life • Fantasy • Musical • Technical Expertise • Testimonial • Lifestyle • Mood or Image • Character/Humor • Scientific Evidence
  • 4. • Shows people using the product in an everyday setting.
  • 5. • Creates a fantasy about using the product of service.
  • 6. • Revolves around people or characters singing a song or jingle about the product. • The goal is to get the song to stick in your head.
  • 7. • Uses someone to explain how the product works or is made.
  • 8. • Uses a celebrity to endorse a product.
  • 9. • Shows the product or service in relation to a particular lifestyle.
  • 10. • Uses a story or music to bring out a specific emotion.
  • 11. • Uses a fictitious character to represent the product or service. • Most of the time, they are funny.
  • 12. • Uses rational reasoning and scientific information to demonstrate why a product is superior. • Often start out, “Clinical evidence shows…”
  • 13. • Over the next 2 days, watch TV • Write down 1 or 2 examples of each type of commercial that you see.