This document summarizes key takeaways from various social media posts related to real estate marketing. It discusses incorporating a personal brand that reflects how others describe you. It recommends using Pinterest to create boards that invite clients to add content. It also suggests marketing based on interests like sports or music to target niche markets. Finally, it emphasizes the importance of technology tools for realtors and treating social media followers like people rather than leads.

1. 5
T OP
TAKEAWAYS
from @nataleighb

2. “Your personal brand already
exists, it’s what people say
about you when you’re not in
the room” – @Debra11
#
When planning your marketing, incorporate the words people use to describe
you. This allows your marketing to be an authentic reflection of your true self.

3. “60% of Pinterest users are women,
50% are parents. A pin has a shelf life of
6 months and users spend more time
on Pinterest than any other social site.”
- @bexmountain
#
Use Pinterest to create communal boards with your clients. This allows you to
invite your clients to specific boards you’ve created and let’s them add content to
the board. This can be specific details they’re looking for in a home or inspiration
for a renovation they’re doing. This keeps you connected, even after a
transaction and goes that extra step of engaging the client during the process.

4. “We’re all weird. We all have different
interests. Use those interest to combine your
career with what you love. Find out what’s
important to your specific niche when it
comes to the real estate process”
@kirbychan
#
What do you love? It could be extreme sports, kids, dogs, classic cars or genre of
music. Use the things you love and the people that love them too to target your
marketing. If your niche market is pet owners, targeting your videos and flyers to where
the best dog parks or groomers are, is a great idea. Find people in your niche market
using twitter and brand yourself is the expert for that target. This will really allow you to
mix your passion with work.

5. “Technology will never replace a
realtor, but a realtor with
technology will replace a realtor
without!” #RBCTO
#
It’s time to REALLY start incorporating and using the APPs available to you for
tablets and smartphones. DROPBOX / EVERNOTE / PDF EXPERT /
VIDEOLICIOUS / PHOTOSYNTH / ARCGIS PAGES / FLASHLIGHT / MAILBOX
INKCARDS / TEMPO / CAMERA+

6. “Talk to people like people,
not like leads. Knock that
off!” @nobuhata
#
You create an experience for a client. That experience should be the same
online. Stop posting just your new listings and open houses. Check your inbox
for questions you often receive and use your social platforms to answer them.
Use video to update communities with events or neighbourhood news. Have
conversations to build relationships.

7. 5
TOP
TAKEAWAYS
from @nataleighb
Did you attend RE BarCamp Toronto?
What were some of your key takeaways?
Tweet me @nataleighb