CFOs are often stereotyped as only caring about costs and numbers, but the document argues they have a multidimensional role and will embrace digital transformation if it can create value. Specifically, it says CFOs will support digital projects if they help unify disconnected business data, provide reliable insights to improve decision making, and assist in adapting the company to the digital economy. The document advocates showing CFOs how digital transformation can transform their company into a truly digital business and shift their focus from mere transactions to strategic decision support.

1. What a CFO thinks
of
'Digital Transformation'
Richard Butler
CFO SportsCarver

2. What does CFO Think of Digital
Transformation?
What is CFO Thinking?
How does CFO see Value for Money?

3. Stereotype of the CFO

4. Reality of the CFO

5. Effect on Resources
 “Out of Control” Costs
 Workload on Finance Team
 Other Stakeholders

6. Internal Dynamics
 Legacy Projects
 Visibility (“shining a light”)
 Trust

7. Shareholders / Board of Directors
 Shareholder Return
 Acquisitions / Disposals
 Another “Jam Tomorrow” Project?

8. CFO & Digital Transformation

9. Islands of Disconnected Data
 Disconnected Business
• Sales – Marketing – Profitability
 Quality of Information
• Time-Sensitive, Reliability

10. Digital Transformation ‘Bridge’
 Bridge to Digital Economy
• Adapting to a Digital World
 Bridge to Actionable Insights
• “Signals that matter” Geoffrey Moore

11. CFO & Value for Money

12. Creating Value in CFO’s Mind
 Assisting CFO to Cross that Bridge
• Transform into Digital Business
 More Effective Plate Spinning
• From Transactions to Decision Support

13. Selling Value to CFO
 Your Promise
 How You’ll Do It
 What You Want in Return

14.  CFOs Think Beyond the Numbers
 CFOs Have a Multi-Dimensional Role
 CFOs will Embrace Change