The document provides an update on Quirky's business operations in Q3 2011. Key points include: - Quirky has over 60 employees and has taken 62 products from online to presale so far in 2011. - The company's iPhone app has over 1500 downloads in 2 weeks and their weekly email has over 55k unique opens. - Quirky is planning major revamps to their evaluation and presale processes to make them simpler and more collaborative. - They have added many new employees across various departments and still have several open positions. - Quirky now has products available in over 30 countries and is continuing international expansion. - The company distributed over $158k to inventors

1. Q3 2011 | Town Meeting

3. wow.

4. people are making real money.

5. inventors, and the company are
getting a ton of air time.

6. we have a TV show.

7. we have a team of over 60 people.

8. we have have taken 62 products out
off of the internet and put them into
pre-sale so far this year.

9. we have over 178 products under
management.

10. we have tooled up over 28 products
this year.

11. we have products at most major
retailers in the US.

12. we have products at most major
retailers around the world.

13. wow.

14. MAKE INVENTION
ACCESSIBLE

17. major changes.
now.

19. TECH&
PLATFORM

20. 100,000
STRONG.
(105,000 actually)
PLATFORM

24. iPhone App
- Over 1500 Downloads in 2 Weeks, 4.5 stars Average Rating
Weekly Digest Email
- Over 55k Unique Opens
Huge Traffic Increase
- July: 5.6m Requests. Aug: 14.1m Requests, 312ms Avg
Response, > 99% Uptime
Fraudulent Signup
- Over 400 Fraudulent Signups Prevented)
Added Tools to Deal With Increased Submissions
- Category Filters, You Might Also Like
Spamming Fixes
- Forums, Comments

26. BROKEN:
EVAL.
PRE-SALE.
COLLABORATIVE TOOLS.
EVERYTHING.

27. QUIRKY,
MAJOR
REVAMP.
NOW.

28. EVALUATION:
• Quick: Next few weeks
• Simpler
• More Feedback
• More Collaborative
• More Fair.
• Scalable.
• Intuitive.

29. PRE-SALE:
• Simpler
• More Interactive
• More Data Driven

30. OTHER STUFF:
• Separate Stores
• More Collaboration Tools
• More Accessible

31. PEOPLE &
CULTURE

32. holy new people!
Conroy Whitney - Ruby on Rails Developer
Joseph Rishe - Marketing Financial Analyst
Nina Lorusso - Industrial Designer
Nicholas Oxley - Mechanical Engineer
Christopher Tran - Community Ambassador
Andrew Erlick - Invention Ambassador
Kristen Shaw - Media Producer
Craig Williams - Senior Graphic Designer
Courtney Theese - Invention Ambassador
Gregory Lou - Tech Product Manager
Zhannah Schonfeld - Tech UI/UX
Samantha Engler - Sales Coordinator
Jamie Yandolino - PR
Julia Verplank - Account Manager
Greg VanHorn - Invention Ambassador
Matt Flemming - Part Time Community Liaison
Justin Lackey - Junior Graphic Designer

33. open positions:
Community:
- Head of Community
- Community Ambassador (x2)
Head of Product Licensing
Finance:
- Controller
Creative:
- Photoshop Expert
- Renderer
- Photo & Video Star
- Junior Graphic Designer (x2)
- Packaging Designer
Tech:
- Front End Developer
- UI/Interaction Designer
- Ruby on Rails Web Developer (x2)

34. SALES &
COMMUNITY
PAYMENTS

37. international.

38. adios, america!
Canada Singapore New:
UK Malaysia Finland
Mexico Indonesia Russia
Ireland Philippines Brazil
Germany Vietnam
Switzerland Thailand In Progress:
Czech Republic Australia China
Netherlands Kuwait South Africa
Denmark Israel Argentina
Sweden Saudi Arabia Spain
Norway Hong Kong France
Italy Taiwan
Portugal India
Japan Turkey
South Korea Dubai
30+ countries!

39. domestic.

41. :(

43. on air next:
october 7, 9am

46. Over 63k in
community
rewards.

56. what really
matters.

58. wow.
$158,459 to the community 2011 YTD
$153,694 was all of last year. woop.

59. SERVICING
YOU.
MORE.
FASTER.

60. volume:
-66% increase in Q3 from beginning of 2011
response time:
-45% of cases receive a response within 2 hours
-70% cases are answered within 24 hours
who:
71% of people reaching out are inventors

61. service volume by month
email phone support forum total
9000
7875
6750
5625
4500
3375
2250
1125
0
jan mar may july sept

62. service volume by quarter
email phone support forum total
q1
q2
q3
0 2500 5000 7500 10000 12500 15000 17500 20000

63. 0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs
3000
2625
2250
1875
1500
1125
750
375
0
jan mar may july sept

64. 0-2 hrs 2-8 hrs 8-24 hrs over 24 hrs
q1
q2
q3
0 875 1750 2625 3500 4375 5250 6125 7000

65. customer questions
influencer ideas
inventor problems
16% praise 11% 2%
3%
13%
71%
85%

66. are they happy?
4%3%
29%
64%
happy
friendly
indifferent
frustrated

67. THE PRESS
PAPER.
RADIO.
TV.

68. since we last spoke:
• The New York Times
• The NY Daily News
• The NY Post
• Associated Press
• Reuters
• Cover of Entrepreneur Magazine

69. upcoming press:
• Martha Stewart Living: September featuring Pivot Power (C. 2,060,304)
• Men’s Journal: September featuring Pivot Power (C. 500,000)
• In Style: October featuring Pivot Power (C.1,713,800)
• PC World: November featuring Pivot Power (C. 3,221,749)
• This Old House: November featuring Pivot Power (C. 966,305)
• Southern Living: December featuring Switch (C. 2,830,179)
• Family Circle: December featuring Switch (C. 3,816,350)
• In Style: December featuring Switch (C. 1,713,800)
• Vanity Fair : December featuring Switch (C. 1,227,707)

70. upcoming press:
• CBS Early Show – October 1st - Ben will be featuring Quirky products on national morning news
talk show with 1.6 million viewers. Products to be features include : Ventu, Solo, Pivot Power,
Kosuko, Broom Groomer, Verseur, Tether, Thor, Portion and Apri.
• Rachael Ray Show – The winner of this weeks brief will be invited in studio to the Rachael Ray
Show on October 12th and crowned the next Quirky Inventor on National Television. The show has
2.6 million daily viewers making it one of the highest rated daytime shows.
• CNN – Quirky and Ben will be featured on CNN on Saturday October 15th as part of their
• Start Small Think Big Series. Segment will broadcast on CNN and HLN nationwide.
• DIY Network – Plug Hub and Pivot Power will be featured in a new series called “I Want That” on
the DIY Network that features cool products in cool homes. DIY has an average of 830,000 viewers
per show.. Segment will air in October
• CNBC –Quirky will be featured as an “In The Making” business story on CNBC’s show , How I
made My Millions. The show will be broadcast nationally and internationally. CNBC has 390 million
viewers worldwide.

71. LEGALIZE IT.
IDEAS.

72. DO:
Promote sales of quirky products on websites, twitter, facebook, etc
DON'T:
not ok to use quirky brand to attract attention or to give impression of affiliation or endorsement
a) no use of "quirky" in domain names, twitter account names, facebook page names, etc.
b) no use of quirky stylized branding (logos) in domain names, twitter account names, facebook page names, etc.
c) no use of quirky developed content (images, videos, graphics, etc) in domain names, twitter account names,
facebook page names, etc.
d) no statement of authorization or endorsement by, or affiliation with, quirky

73. T & C Changes

74. ITS DESIGN
TIME.

75. hitting threshold now.

76. Cush

77. Bloom

78. Tether

79. Sliders

80. Stake

81. Portion

82. Porter

83. Converge

84. Mirage

85. Mocubo

86. Scribe

87. Stepper

88. Iron Station

89. Brim

90. Nautilus

91. line extensions!

92. Metal Cordies

93. Broom Groomer Mini

94. Broom Groomer
w/ Broom

95. Pivot Power Mini

96. Plastic Space Bar

97. Digits 2

98. guaranteed for holiday!

99. Fender

100. Bandits

101. Verseur

102. Ripple

103. Solo

104. Thor

105. Kosoku

106. Contour

107. Boil Buoy

108. Grip Grater

109. the perfect holiday gift:

111. gift cards!

112. UNDERSTANDING:
THERE ARE SOME
THINGS OUT OF OUR
WHEEL-HOUSE.

113. MAKE INVENTION
ACCESSIBLE

114. more to come...

115. HELP US.

116. • Help new inventors navigate the quirky world.
• Tell Sundance what you think of the show!
• Vote for us on BusinessWeek!
• Rock the Social Sales
• Keep talking to us.

118. Q & A.