Quirky's 4th Town Meeting

1. Town Meeting | November 2nd 2010

2. The Agenda:
• State Of The Quirky
• Announcements & New Initiatives
• Ridiculously Candid Q&A

3. Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

4. User Rewards:
$150,000.00
$112,500.00
$75,000.00
$37,500.00
$0
month 3 4 5 6 7 8 9

5. Sales

6. 2010 Revenue To Date
400
300
200
100
0
Q1 Q2 Q3

7. 2010 Revenue By Channel
300
225
150
75
0
Q1 Q2 Q3
Direct Sales Indirect Sales

8. International Distribution:
Quirky Products are now
sold in 20 countries.
Roughly 3 countries being added each month

9. Service

10. Number Of Emails:
4000
3000
In October we
2000
Responded to
3,258 Emails.
1000
0
Feburary May July October

11. Average Email Response Time:
1400
1050
Average response
700
time is down 45%
350
0
August Today

12. Technology

13. Since Version 3 Launched:
• pages per visit increased from 8.45 to 7.09
• Idea submissions WAY up!
• time on site increased from 6:18 to 7:42
• site loads 2x faster (500 milliseconds, to 200)
• last weeks traffic was 120% above average.
• The shopping cart has provided a 4x increase in the amount of
direct sales.
• (data SKU’d by parade article.... but still awesome)

14. pending balance. our bad. all good now.

15. Top of our List:
• evaluation usability (unlimited voting first step in long roadmap)
• image resizing and zoom
• more robust IE compatibility
• site contrast / readability

16. People

17. Quirky Staff Members:
30
23
We started this year
15 at 5, we’ll close it
out at 30+.
8
0
Q4/09 Q1/10 Q2/10 Q3/10 Today

18. Meet The Newbies:
John Lott - CFO
Chad Hetherington - Sales
Kate Vallon - Design
Adam Paskow - Design
Nancy Chen - Inventory
Marc Lashley - Freight & Logistics
Susan Lovanglo - Keeping it Clean
Farris Elmasu - Design

19. Products &
Operations

20. HOLY BALLS!
2 PRODUCTS A WEEK.

21. Tape Stamp

25. Tape Stamp,
Will Make Wrap Your Stuff Easy,
Next Christmas.
:(

26. ....To Be Continued

27. The Future

28. Product Improvements &
Line Extensions
How we intend to react to market demand by expanding and
improving existing products

29. Product Line Extensions &
Improvements: Feature Additions:
• Quirky will make running changes • Quirky will launch products under a
based on market feedback new ‘product’
• Influencers remain constant. • Current influencers will dilute down to
80% ownership in new product.
• Pre-sale will not take place
• Influencers who work on the new
projects will account for 20%
• Pre-sale will be one of the phases.

30. Some Recent Design Tweaks:

31. Some Recent Design Tweaks:

32. Some Recent Design Tweaks:

33. Upcoming Line Extension Projects:
Pivot
Power
Mini

34. The Future Of Brief
Based Projects.
How our second product every week will grow the community,
deliver great products, and increase sales.

35. Where to they come from:
• Quirky (line extensions / category development)
• Retail Partners (domestic / international)
• And now... Affinity groups.

36. Video Guest.

37. Briefs Moving Forward:
• We will launch a public, rolling 4-week
calendar by the end of November.

38. PR & Marketing.
Spreading the word.

39. Some Upcoming Press Hits:
• laptop magazine - trek support
• good housekeeping - cloak
• american airlines - switch and click n cook
• iee spectrum - switch
• newsday - contort
• vogue.com - cloak
• american airlines - switch n click n cook
• delta airlines magazine - cloak
• enroute airlines magazine - digidudes
• alaska airlines magazine - quirky feature article
• macworld - cloak
• i create UK- cloak
• icreate france - trek support powercurl
• hustler magazine - scratch n scroll and digidude
• urban male magazine - boil buoy
• clin d'oiel - cloak
• advanced photoshop magazine - scratch n scroll
• san antonio magazine - trek support
• superinteressante brazil - trek support

40. Design School Tour
First Quarter 2011

41. Technology.
The Next Big Thing.

42. Badged
in the middle of november

43. Products.

44. Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

45. Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

46. Tonight, Things Change.

47. Video Guest.

48. We’re Going To Retail.

49. Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

50. Products After Today:
73 Started The Process
60 Have Launched
27 Have Hit Threshold
9 Shipping Now
18 In production

51. By the Percentage:
28% Products green-lit
45% Products green-lit

52. Quirky’s At Retail.
Anticipating Your Unanswered Questions.
• who?
• when?
• what?
• how are retailers involved in eval?
• how does this effect pre-sale moving
forward?

53. Pre-Sale in A Retail World:
The process will proceed as normal. If a
retailer purchases a product out of threshold,
we’ll work on it behind the scenes, and push it
out of threshold once it is ready to ship.

54. Products & Operations

58. Broom Groomer.

64. Some Recent Design Tweaks:

77. We believe our green light
% will be over 55%

78. Everything else we talked
about... and a World Class
Service Organization.

79. Beginning November 15th:
We’ll be open from 8am-9pm Eastern.

80. • Two New Ambassadors
• Currently Seeking A Head Of
Service. If you know anyone at a fantastic
service organization, pass them our way.

81. What this means for us all
as partners.

82. We’re Hiring!

83. • Ruby on Rails Web Developer
• Senior Mechanical Engineer
• Senior Industrial Designer
• VP Of Service

84. The Next 90
Days Will
Test Us All.
Lets Not Fuck Up.

85. No Holds Barred
Q&A