The document discusses the complexities and challenges of product development, emphasizing the need for a comprehensive approach from design to distribution. It highlights the importance of protecting original inventors and maximizing the potential of intellectual property. The content also references Benjamin Franklin's insights on learning and understanding through involvement.

2. INVENTIO

3. THERIGHTKINDOFINVENTIO
BRINGINGBACKTOLIFE....

11. we all invent.

15. and then....

16. we stop.

17. [ ]

18. ...it began with an
iPod, a Model, and a
Second Mortgage

19. MAKING
PRODUCTS
IS HARD.

21. >design
> research
> manufacturing
> merchandising
> distribution
> retailmarketing
> consumermarketing
> inventory
> logistics
> marginanalysis
> packaging
> pointofsale
> intellectualpropertymanagement
> directsales/marketing
> prototyping
> mechanicalengineering
> regulatoryissues
> markdowns/seasonality
> customerservice
> press/productreviews
> channelmanagement
> replenishment
> EDI/TechnologyBackbone

23. TECHNOLOGY COMMUNITY EXPERTTEAM
BYLEVERAGING
+ +

26. WELAUNCH ACONSUMER P
TUESDAY THURSDAY FRIDAY

27. “Tell me & I'll forget,
Show me & I might remember,
Involve me & I'll understand."
-Benjamin Franklin.

28. “Tell me & I'll forget,
Show me & I might remember,
Involve me & I'll understand."
-Benjamin Franklin.

29. “Tell me & I'll forget,
Show me & I might remember,
Involve me & I'll truly understand."
-Benjamin Franklin.

30. “Tell me & I'll forget,
Show me & I might remember,
Involve me & I'll truly understand."
-Benjamin Franklin.

31. YEARS OF PROGRESS

34. DAYS OF PROGRESS

42. THERIGHTSIDEOFINVENTION
BRINGINGBACKTOLIFE....

45. hmmm.......

46. •protect original inventors
•become a source of inspiration and
reference for new ones.

49. putting patents back in their place

50. •owners of IP usually use the IP in a narrow
space, or not at all.
•opportunities to maximize that IP are a
hard to come by

54. me...
eak to
fman
benkau@
sp