1. Executive Summary
Quipmate Enterprise Solutions Private Limited (“Quipmate”) is a start-up organization whose mission is
to maximize the productivity of an organization by giving employees the power to share and get
connected. The company offers a business to business solution across various industrial sectors in the
form of collaborative Enterprise Social Software (ESS) tool. It optimizes various aspects like idea
management, knowledge management improving transparency, promoting bottom-up communication
that not only help companies and organizations to align its culture but also helps to increase their
productivity.
The Market
ESN market continues to accelerate over years. According to IDC research in 2013, market is supposed to
grow from $1 Billion in 2012 to $2.7 Billion in 2017 at a CAGR of 23%. The study also indicated that though
the 82% of the ESN market is currently in US, it is going to grow exponentially in other markets too. Initial
focus will be on development in Indian market with gradually building in US markets.
We are planning to focus on mid-level companies with employee strength in the range of 50 – 5000. This
market is currently open as all the big players are looking for big fish.
We have plans to open a sales office in the US after acquiring 3 paid customers, apart from few unpaid
customers, and going through sales and feedback process in India. We have set an internal timeline for
this as well to complete by December 2014. By this time we will be able to enhance our product, add
mobile features and integrate with external APIs.
The Product
Quipmate utilizes Enterprise 2.0 to create a social networking layer on top of tradition collaborative tools,
which enables content sharing, along with additional features such as document sharing, wikis, micro
blogging, shared spaces and communities, amongst other business applications. These solutions provide
enterprises with several advantages including increased transparency, better communication of business
ideas and information, flexibility and performance along with simplified operations.
During our product enhancement goes that through multiple phases, we are planning to integrate mobile
features, integration of external APIs by December 2014. We are currently working on android and iPhone
and plan to complete in next 3 months. Having said that, our aim is not to focus only in enterprise social
network but to integrate other features of enterprise social software like including Issue management;
Project/task management providing a unique collaboration that doesn’t exist in the market.
We are also providing a unique feature of deployment to customers whether they can choose between
hosting in cloud, integrating with their intranet or opting for a hybrid version.
Competitive advantage
The ESN market is occupied by few big players like IBM, Jive & Yammer with the industry leader IBM
holding 12%. There are few regional players, like Zyncro in Spain, which were launched in last 2 years.
Though the market has established players, we believe that market is still in nascent stage and has
potential of growth. Our USP is to customize product according to customer needs, thereby providing
value for money. As we grow, we want to grow from ESN to Enterprise Software Suite providing multiple
solutions to our customers under one umbrella, thereby creating a uniqueness among the competitors.

2. Management
We are team of four who compliments each other in different aspects and together have more than 18
years of experience across multiple industries. Kunal and Brijesh has the technical competencies and they
have built the product from scratch even when they were in college. Currently, Kunal is focusing on sales
whereas Brijesh owns technical aspects. Ambar has extensive experience in management and has co-
founded one company prior to this – One Billion Minds. He did his MBA from ESMT, Germany and was
selected among the 23 candidates of Start-Up leadership program in Bangalore 2010. Smit has extensive
knowledge in finance, and is involved in crunching numbers. He holds MBA from Great Lakes, Chennai
and is one among top leaders selected in ET Young Leader program 2014.
Apart from our team, we have brought Sunil Maheshwari (CEO & co-founder, Mango Technologies) in our
advisory board and Vijay Jaiswal (CEO & founder, Peepal Consulting) as Member of Board. They have
extensive experience in running businesses from start and will be able to guide us through their expertise
and reaching to potential customers. Mr. Vijay Jaiswal will also be helping us in business development and
reach out to his extensive client base.
Financials
We were able to self-fund ourselves till date. But as we are looking to expedite product to customer cycle,
we are planning to hire application developers and Sales. The seed funded money will help us to reduce
the timeline and also approach more customers.
We are looking for a seed-funding of around INR 23,00,000 to meet our annual expense. We have plans
to hire 2 developers and 2 sales experienced folks and the above-mentioned seed-fund will be used for
their salaries apart from other annual expenses.
Key to Success
- Excellence in fulfilling the promise – completely, confidential, reliable, expertise and trustworthy
- Customizing product according to customer & industry need
- Building on Quipmate’s feature to provide unique feature among the competitor
- Being agile to adapt the technology changes
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