General Study or project during the 1st year of management

1. Project Management - PMI

3.  PMI module : divided in 5 Process groups and project constraints with knowledge areas (9);
I – Initiation
II – Planning
III – Execution
IV – Monitoring and Control
V – Closing
 Project Constraints
I – Scope
II – Time
III – Budget
Iv – Risk
V - Resources
Project Lifecycle Flow

4.  Nine Project Management Knowledge Areas :
“These Knowledge areas defines the factors and the areas which a project requires to
completely and effectively deliver the project and managing all the aspects of project on
delivery and after delivery, goes on till the project life cycle.”
I – Project Integration Management
II – Scope Management
III – Time Management
IV – Cost Management
V – Quality Management
VI – Human Resource Management
VII – Communications Management
VIII – Risk Management
IX – Procurement Management

5.  Process of performing the work defined in the Project Management Phase.
 The main Process relies on “How To”
I - Creating Project Deliverables
II - Resources
III - Planned methods and standards
IV - Project Communication Channels
V - Activities to Perform
VI - Risk Strategy
VII - Sellers and Supplier Management
VIII - Implement Process Improvements
IX - Creating Backup
X - Changes to Scope Plan and Environment

6.  Inputs:
I - Project Management Plan (PMP)
II - Approved Change Requests
III - Enterprise Environmental factors
IV - Organizational Process
 Standardized Guidelines
 Issue and defect management procedure
 Process measurement database
 Historical Data
 Tools And Techniques:
I – Expert Judgment
II – Project Management Information System

7. Outputs :
I – Actual Deliverables
(Project outcome – Product/Service)
II – Work Performance Information
(Status/Progress)
III – Change Request
(Corrective/Preventive Actions)
IV – All Project Management Plan
(Scope, time, risk, cost etc.)
V – Project Document Plan updates
(risk register, stakeholder register, logs etc.)

8.  Business To Business or B2B ??
 Type of transaction exist between businesses rather than Business to
Consumer (B2C) and Business to Government (B2G)
 Market Segmentation – Buyer oriented, Supplier oriented & Intermediary
oriented > Deployment Models

9.  The business relationships supported by e-commerce can be broadly
split into two main categories: business to consumer (B2C) - selling
products or services directly to individual consumers. business to
business (B2B) - selling goods or services to other businesses.

10. “An e-commerce business model where a business creates a
digital marketplace where buyers and suppliers can engage in
sales transactions.”
Important tools used for creating online market and transact:
 e-invoicing
 e-auctions
 e-payment
 e-catalogues
 Some other tracking tools –Mobile Apps

11. I – Establish A Plan - #Roadmap#Roadmap
 So what’s the plan? What you want to achieve? What to put in? profit and success?
Visibility?
 Creating #editorial calendar to keep the posting consistent – allows to “visualize
the market strategy” in a way understandable to public.
II – Target Market – Talk with People > Build the Persona > Use social Media
III – Be A valuable resource – Connect with your customer & create impact
IV – Choose your Channels > Survey, Find and Decide for customer platform on
social media
V – Optimize - Share details about business including testimonials, awards,
background and offerings, FAQ’s

12.  Evolution of Branding ?
 In Stone age (Pottery marks, stone cutters signs) and later on for the purpose of
merchandising products.
 Why Brands are required ?
 They are born, named, dressed, nurtured and incubated with values, identity, image and
personality.
 How does Branding help to position organization image?
 Brands have elements to build brand equity as key element. (logo, sign’s , slogan, name
and brand stories will build brand equity)
 How Branding helps to increase profitability?
 Functional, Self expressive and emotional attributes of brand appeals to customers
influencing customer decision of purchase which can be tangible or intangible.

14.  Manager at Big Bazaar for Promoting Planning and execution excellence
 Journey ::
 11+ years experience in consumer retail.
 Progressive track record in bringing in customer/consumer thinking in retail
operations, product buying & merchandising management.
 Graduation ::
 In year 2005 from Welingkar’s in Retail. Initially joined Pantaloons (Future
Group)
 How did retail happen ::
 Mentor >> Pragya Ram and Sapna Pradhan
 How customer look & feel at merchandise, what exactly the consumer wants.
 Will the customers buy or purchase?

15.  Pantaloons >> Difference in approaching customer –Big Bazaar (FG)
 Experience in Pantaloons/BB ::
 Selected for operations, after 2 months moved to BB
 Store Manager – Kids Section >> challenge to enhance and run it
 26 Jan – BB kids section encountered higher appreciation in country, within 1
year a big team for a big section under her union team
 Catalogue Manager ::
 After 2 Years in BB, setting up new categories viz. Fashion, General
Merchandise & Sports
 Differentiate food bazaar from other retail bazaar > started international food
line
 Feedback from customers, vendors test sampling, modeling – techniques put
into efforts with outputs;
 First 3 Months – 6 Lac > Then 20 Lac > after 1 year : 4 cr. sell

16.  Currently, Sudarshan Nayar is setting up the categories nourishing and
handling them , like a mother.
 Best Part of retail ::
 Instant rate of success or failure or rejection

17.  Founder, Maple IT and Software solutions (CEO)
 Focused Management professional with 17+ years experience.
 Experience :: Covers the establishment & development of Portfolio sections
as well as Strategic planning & development of business & new practice
areas.
 In Global and domestic IT senior management within the professional services
sector including >>
 IT service Delivery
 Program Management
 Cloud Product Development
 Operations Management
 Cloud strategic business development
 Financial & Operational efficiency
 Market and Competitor Analysis

18.  Journey :: Excited and a lot of technology related
 Engineering in telecommunication (2.5 Yr of field work)
 Then 6 Months in Software division of telecomm
 Started Maple – Mid 2017
 Four Aspects of Maple
 Cloud Computing
 Big Data Analytics
 Digital Marketing and Technology
 Technology Training programs
 TAG LINE : INNOVATION NEXT

 VISION : Giving the best & Innovate !!

20. Products ::
 Oncology Products
 Hormonal Products
 Inhalers
 Betalactams
 Injectables
 Cephalosporin
 Proteins and dosage food
CIPLA R&D Motto ::
“How many path breaking innovation we offer >> to work for the benefit of the
patient”.
“Life saving mechanisms @ affordable price with unique solution for people

21.  Brand for ?
 500 Veterinary and agrochemicals product
 Helps the countries setup Pharmacy company and training the professionals
Problem# Solution !!!
 Those we can’t offer Cure, we offer Care and Love.
 If we can’t heal the disease, Heal the pain
 Put Smile on many faces, as we can

23.  India will emerge as one of the biggest markets for not only IT services but also for
hardware, a leading Indian IT expert has said.
 Keshav Murugesh, Global CEO of WNS, a global business process outsourcing player,
told PTI ;
"All the steps that the Indian government is taking, whether it is around the whole digital
journey across government and other sectors, whether it is around what they're doing
in each individual states, as well is what they're doing around the new BPM policy,“
“Responsible for executing the business strategy and directing the overall performance
and growth of the 3,000 plus people organization across 13 countries, and a market
capitalization of $1.6 billion,”
“Mumbai-based Murugesh said on Wednesday (26 July) WNS receives 42 per cent of its
revenue from North America, 37 per cent from Europe, and 21 per cent from the rest of
the world.”
 As per survey, China is also be a very important market, but China is already getting penetrated
quite well. (Saturated)

24. During 2017 when all the negative rhetoric was being seen, compared to China
market, India actually created 170,000 additional jobs in the sector
The way industry and the government have worked together to allay the fears of
both employees as well as getting support of and clients has been phenomenal,"
he said.
Murugesh said WNS is experiencing strong momentum and strong growth in
North America across the US
-- Business World

25. “The report stresses on the need for an inclusive approach to create a secure
business ecosystem, where the government, industry sectors, standard
bodies and businesses all have to play their role in creating a secure
environment.”
 Creation of indigenous tools along with building human capacity with relevant
capabilities is imperative to secure India’s cyberspace.
 While the government should create a robust policy environment and ensure
adequate technology support, businesses should not limit their efforts towards
cyber resilience merely for compliance, but practice self-regulation, says a report
titled ‘Securing the Nation’s Cyberspace’.
 Citizens’ participation in mitigating cyber risks is also becoming increasingly
important

26. “Cyber threats can cause crises that can not only lead to national threats, but also
affect business continuity, cause financial and reputation loss. Therefore, it is in
the interest of businesses that cyber security becomes a priority and not just a
mandate to comply with”.
 It is critical that all economic participants in a country pay attention to cyber
security and develop adequate measures to identify, protect, detect, respond and
recover processes and capabilities in the face of threats.
 Businesses today need to urgently and proactively invest in it with Security
against attacks or cyber crimes.
 “Apart from the government and enterprises, India’s academic institutions also
have a key role to play in this fight for cyber security. Academia and industry
need to collaborate to generate interest and find innovative solutions to cyber
security issues.

27.  Indian companies experienced the most number of breaches (average
33,167) during the year, almost double that of Australia.
 Globally, companies are still losing a huge amount of money because of data
breaches.
 According to a Cost of Data Breach Study conducted by Ponemon Institute, the
participating 419 companies lost USD 3.63 million on an average in FY2017. This,
however, is less than what companies lost during the last year as the cost
decreased by 10 percent.
 The per capita cost of data breaches was found to be the highest in the US (USD
225) and Canada (USD 190) owing largely to high detection, notification and
post data breach response cost.
 On the other hand, companies in Brazil (USD 79) and India (USD 64) incur
lowest per capita data breach cost.

28.  India also featured at the bottom for notification costs which includes the creation of contact
databases, determination of all regulatory requirements, engagement of outside experts, postal
expenditures, email bounce-backs and inbound communication setups.
 Indian companies experienced the most number of breaches (average 33,167) during the year,
almost double that of Australia. India (with South Africa) was also predicted as most likely to
experience a material data breach (minimum of 1,000 lost or stolen records) over the next 24
months.

29.  The cost of data breaches is also dependent on the time taken to identify and contain the
data breaches;
 If companies can identify the breach in less than 100 days, the cost would drop at least 26
percent. Similarly, if companies take less than 30 days to contain the breach, the cost would
drop by one-fourth.
 Factual study report for Data breaches
 Interestingly, the study revealed that cloud services and mobile phones are not helping the
companies either. "Disruptive technologies, access to cloud-based applications and data as
well as the use of mobile devices (including BYOD and mobile apps) increase the
complexity of dealing with IT security risks and data breaches...!!!

30. “The rising demand for next-generation sensors is one of the major factor which is
increasing the demand for Internet of robotic things.”
 The "Global Internet of Robotic Things Market Report Insights, Opportunity Analysis,
Market Shares and Forecast, 2017 - 2023" report has been added to Research and Markets'
offering.
 The global Internet of robotic things market is expected to grow with a CAGR of around
30% during the forecast period 2016-2023.
 The rising demand for next-generation sensors is one of the
major factor which is increasing the demand for internet of
robotic things in the global market.
 Next generation sensors enable the superior efficiency in the
IoT which assist the technology to work successfully

31. Driving Factors for IoT :
 Privacy and security concerns and necessity of technological skills is restricting the growth
of the global internet of robotic things market.
 Geographically, North America, Asia Pacific, Europe, rest of the World are the major
region.
 The growth in North America market is majorly driven by the rising research and
development spending in the North American region.
 The Asia Pacific Internet of robotic things market is expected to grow with an impressive
CAGR during the forecast period 2016-2023.
 The growth in the region is mainly driven by massive expenditure done by country such as
India and China for the development of new technology in the region that is creating huge
growth opportunity for internet of robotics things market in the Asia Pacific region.

32.  Over the past few years, digital transformation has become a watchword for many
businesses.
 In this new era defined by cloud computing, social media and mobile strategies, companies
are pursuing new IT tools, and it is clear that the best use of tools require a disruption to
operational procedures.
 One of the critical success factors for service organizations is to understand how technical
support, the backbone of customer satisfaction as well as customer retention is evolving
with regards to technology adaption and workforce skills.
 The direct impact of technology on business outcomes gives modern IT a two pronged
approach –
 first is to focus on strategic efforts and
 second being a continuation with the current tactical work.
 The backbone of the service organization is to build an appropriate team structure with
multifaceted competencies.

33.  The Four Pillars of a Functional IT Framework:
Infrastructure, Development, Security, and Data
 New age technical support competencies:
 These four pillars and their overlap has created a complex environment which requires
rethinking the strategic and tactical competency development of a technical service
function.
 The field of information technology now attracts an accentuated focus than ever before,
and businesses are struggling to understand the best approach for this ever changing
environment.
 The technology industry has become incredibly dynamic and complex, and a tactical
approach to technology support quickly needs to become strategic or else, service
providers will lose the plot against their customers whose business needs force them to get
rapidly digitalized.

34.  Cloud computing is a growing trend that is used by many people and businesses
these days.
 Cloud computing, basically, is where computing based online rather than your
physical computer or server. There are many applications that we use every day that
are based on cloud computing. Even going on social media sites like Face book
involves cloud computing.
 Some of the top benefits for businesses :
 Improved accessibility:
 Recovery of data:
 Automatic updating:
 Remote working:
 Security of data:
 More and more businesses have been turning to cloud computing, which in turn provides
consumers with huge benefits

35.  Given the data-rich and data-driven playground that AI offers, the disruption in
the retail space is here to stay.
 India’s online spend will touch `8,75,600 crore by 2018. According to a report jointly
published by PayPal and Ipsos, Indian shoppers are likely to spend almost 85% more in
global online marketplaces in 2017 across categories.
 The upsurge in online shopping can be attributed to many reasons such as: democratization
of cross-border trade, free shipping, a huge variety of brands across product categories, ease
of payment through digital wallets/cashless payments, convenience of doorstep deliveries and
lowest prices/best deals, etc.
 E-commerce will be largely affected by AI considering it is a data-rich and data-driven
playground.
 Some trends emerging out of the AI wave which can entirely reshape the Indian e-
commerce industry are:

36.  Some trends emerging out of the AI wave which can entirely reshape the Indian e-
commerce industry are:
 Hyper-personalization: hyper-personalization can help unlock the complete value for
customers.
 Change the buying landscape: AI and ML capabilities will encourage a shift towards
voice, expand the scope of visual search and complement it with suggestive/ voice-
activated shopping.
 Growth of real-time, signal-driven analytics
 Campaign optimization: AI can help leverage ML and neural network capabilities to
suggest, plan and modify various promotional/sale campaigns and the time for its launch.
 Better search results
 Virtual shopping/personal assistants
 Supply chain management: AI is also poised to make the massively complicated (and
data-rich) world of logistics much easier for retailers

37. “The customer experience has never been more important to brands, but there has also never been
more in-tune artificial intelligence tools to help create good experiences. Here are three tips to a
better use of AI in the CX space.”
Integrate chat bots and AI into your overall CX strategy
"As the number of brand channels increases so does traffic flow and an effective tool to streamline
and manage traffic is through the use of chat bots and AI. Chat bots are a great filter for simple
tasks and queries.
Hone the power of messaging
"It is becoming increasingly complicated and costly for brands to be everywhere at once so honing
the power of messaging and messaging apps is a quick and easy way to be accessible for
customers.
Training is key
"Although advancements in technology have improved CX for brands, human-to-human interaction
will remain a key component of any CX strategy, thus it is important to train your advisors,
salespeople and workforce.

38. THANK YOUTHANK YOU