This document discusses various topics related to condoms, including: 1. A 2005 consumer report that rated condoms on strength and reliability, with the top 7 able to hold over 25 liters of air. 2. Statistics on sexual activity among Canadians ages 15-24, including condom usage. 3. Details on popular condom brands sold at Shoppers Drug Mart and their shelf space, including Trojan, Durex, and Lifestyles. 4. Background on Durex brand and SSL International, the manufacturer of Durex condoms. 5. A brief overview ranking the 5 best condoms on the market, including Durex Extra Sensitive and Trojan Supra.

1. written for n/a09condom highlightsDurex and Condomseric floresca<br />Contents TOC quot;
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Consumer Reports – Contraception in Canada PAGEREF _Toc239720509 3Sex Facts for Young Adults PAGEREF _Toc239720510 4Condom Fast Facts PAGEREF _Toc239720511 5Retail Space Check – Shoppers Drug Mart PAGEREF _Toc239720512 5Durex Brand PAGEREF _Toc239720513 6SSL International plc PAGEREF _Toc239720514 7The 5 Best Condoms on The Market PAGEREF _Toc239720515 7ENDNOTES PAGEREF _Toc239720516 8<br />Consumer Reports – Contraception in Canada<br />Condoms are a smaller segment of products designed to deal with sexual health and contraception. Most are focused on preventing the transmission of STD's and unwanted pregnancies.<br />A consumer report published in February 2005 rated condoms according to strength and reliability. It is based on how much air can be held with the top 7 all able to hold more than 25 litres of air and their reliability where personal usage can play an important role.<br />Sex Facts for Young Adults<br />Among the 15- to 24-yearolds who had had intercourse in the past year, about one-third had done so with more than one partner. Males were more likely than females to have had multiple partners: 37% versus 25%. In 2003, about 6 in 10 young people aged 15 to 24 reported having had sexual intercourse at least once in their lives. <br />The proportion of 15- to 24-year-olds that had had sex was significantly higher than the national figure in Québec (74%), as well as in Newfoundland and Labrador and New Brunswick (both 68%). In British Columbia, Saskatchewan, Alberta, and Ontario, the figures ranged from 55% to 58%, all significantly below the national average.<br />Just under 4 in 10 sexually active 15-to-24 year-olds who had been with multiple partners in the past year and/or who were single had not used a condom the last time they had intercourse. Females were more likely than males to have intercourse without a condom, a finding consistent with other studies. <br />For females, reporting sex without a condom was related to age at first intercourse. Close to 60% of those who started having sex by age 13 reported not using a condom the last time they had had intercourse. This compares with 46% of females who began having sex at ages 14 to 17, and 37% of those who began at ages 20 to 24. <br />Sex without a condom was most common at ages 20 to 24, with nearly 44% reporting that they had not used a condom the last time they had had Intercourse. This compares with 33% in the 18-to-19 group, and 22% of those aged 15 to 17. Even when other factors were taken into account, this relationship between age and condom use persisted. Again, it may be that long-term relationships with one partner are more common in the older age group and thus condom use is perceived to be less of a concern.<br />Condom Fast Facts<br />Public health agencies often report that condoms are effective 85% to 98% of the time, but the data is from population studies of pregnancy rates among couples who use condoms. Trojan insists its products, when used consistently and correctly, are 98% effective. James Daniels, VP of marketing for Trojan in the U.S., won't say if the company would support putting condom effectiveness rates on Trojan labels, but points out consumers spend only 10 seconds deciding which condoms they want. <br />-34671055943518954755594354050030559435Retail Space Check – Shoppers Drug Mart<br />-781051034415The dominate player in this market is Trojan then, Durex and Lifestyles with other manufacturers such as ONE also on the Canadian Market. A quick scan of a Shoppers Drug Mart gives you an immediate picture of the retail space allocated to each brand and their various types. Trojan and Durex dominate the retail shelves with 5 columns or more each with Lifestyles and One behind more limited.<br />Trojan – Has about 6 columns with approximately 14 different variations<br />The packaging is clear and larger than the others and they range in price from $7.99 to $20 depending on type and amount<br />The most popular brand in the US with a very straight forward image with web presence focused on the feel and pleasure that they give<br />190502595ONE – Has less than 2 columns and 7 variations<br />Has a slightly more upscale look with a metal package with a sale that ends on the 4th at $9.99 but with a regular price that ranges from $11 to $12<br />A hipper more modern look and feel to the website that focuses on the 18-24 year old demographic<br />184150LifeStyles – Has 3 columns and 8 variations<br />Uses brighter colours on several products and boxes like Trojan but with a price range between $5.99 and $11.99<br />Web presence that is definitely male with sexual images focusing on the male audience<br />19050-1767Durex – 5 columns and 15 variations available <br />They use a black box augmented with bright colours and range in price from $6.99 to $12.99<br />The look and feel are more conservative and don’t necessarily match the image you get from some of their more recent ads <br />Durex Brand<br />Generally condom packaging are sold on one or a combination of elements based on their safety and what they can add to sexual intercourse and how they feel during intercourse. <br />The Durex image was meant to create a space where people could feel more relaxed about a purchase. The name is a take of the qualities of durability, reliability and excellence. But they also want consumers to see the brand as sensual, sensitive and fun.<br />Durex has used its annual sex survey to help them stay in the news to help reinforce an image that they are experienced and knowledgable in the field and helping to educate people.<br />Recent ads continue the sense of fun and have helped to lead them to a 6.4% sales growth in their last fiscal year.<br />SSL International plc<br />SSL International plc, together with its subsidiaries, engages in the manufacture and distribution of healthcare products for consumer markets in Europe, the Asia Pacific, and the Americas. It offers condoms and personal lubricants, and personal massagers; and foot care and footwear products to address problems, such as blisters and corns, foot odor, and aching feet. <br />The company also exfoliates and moisturizes foot skincare products; adult oral analgesic products; cough and cold remedy products; compression hosiery and deodorant products; and mother and baby products, including feeding bottles, dummies, and toys, as well as thermometers, and creams and lotions. <br />It sells its products under Durex and Scholl brands; and under local over-the-counter brands, such as Syndol, Meltus, and Full Marks in the United Kingdom, as well as Sauber and Mister Baby in southern Europe. SSL International is headquartered in London, the United Kingdom.<br />SSL Canada IncDale Bouskill100 Courtland AvenueVice-President, Sales - Durex CanadaConcord, ON L4K 3T6<br />t: 1.905.669.6877f: 1.905.669.9662<br />Ted Conley Former Vice President, Marketing (Left May 2009)<br />conleyted@gmail.com :e<br />770.331.8501 :c<br />SSL Americas, Inc. / Durex <br />3585 Engineering Dr Ste 200Norcross, GA 30092-2891 USA<br />The 5 Best Condoms on The Market<br />When it comes to family planning, condoms are the most popular form of birth control. The classic and ingenious invention has been in use for decades - but with all of the condom brands and types on the market these days, its hard to know which ones to buy. Here's a guide that might help.<br />-19240594615<br />-134937511093451. Durex Extra Sensitive Condoms This is Durex's thinnest and most sensitive condom which will make you feel closer to your mate. They are super sensitive, provide a good deal of lubricant, and have a wider tip. The best thing about Durex condoms is their reliability. They are strong and durable, yet provide pleasure and sensitivity. <br />-124650512299952. Crown Skin less Skin Condoms These condoms made in Japan are the most discreet. They're thin, durable, and comfortable and do not have a nasty latex smell. They are slightly above average in size for a more comfortable fit. The main characteristic is their ability to make you feel like you have nothing on. <br />3. LifeStyles His N' Her Pleasure Condom LifeStyles newest condom has been proven to provide pleasure for Him and Her. It has a wide quot;
dome-shapedquot;
tip which offers more freedom and comfort. The sides of the condom are lined with ribbing to give her extra pleasure. 4. Beyond 7 Condoms These Japanese condoms are narrower than most condoms, meaning that they fit like a glove. They're made from Sheerlon latex which means they are extra thin - and extra sensitive, but also extra strong. <br />-36830-681990<br />-13919202089155. Trojan Supra Although they are more expensive than the average condom, the Trojan Supra condom is not made of latex, but microsheer polyurethane. According to users, it has a light sheer feel and allows you to truly be in the moment due to its sweet smell. Not only that, but they're wrapped in a gold wrapper. The only downside to the Trojan Supra is that polyeurethane is 7 times more likely to break than latex. <br />ENDNOTES<br />