This quick guide consolidates some essential information relating to the concept of lighting 2.0, constituting a comprehensive introductory material for everyone willing to get familiar with smart lighting fundamentals. Skim through our short presentation and if you like it, go ahead and dive into our original white paper “Introduction to Smart Lighting” (bit.ly/1ETALl5) to get all the details.

1. QUICK GUIDE TO
lighting 2.0
silvair.com
business@silvair.com

2. Lighting 2.0 can communicate and interact with
its environment and the people or things in it,
opening up entirely new possibilities and
turning lighting infrastructure into a delivery
platform for different types of services

3. → With more uncertainties than
ready answers, navigating the
hectic smart lighting space is
an enormous challenge
→ But not having relevant products
ready on store shelves when
customer demand explodes could
have tremendous consequences
for an unprepared manufacturer

4. → By 2020, smart LED revenues
will account for 30% of total
LED revenues
(ABI research)
→ The global smart lighting market will
grow at a compound annual growth
rate of 15.9% between 2014 and 2020,
reaching USD 56.6 billion by the end of
that period
(Transparency Market Research)
Why
does
smart
lighting
matter?

5. → In 2025, the global economic benefits
delivered by the broad IoT segment will
reach between $3.9 and $11.1 trillion
(McKinsey Global Institute)
→ At the top end, this value would
represent 11% of the world economy

6. → 1 in 3 U.S. adults will adopt smart home solutions
within the next three years and over half of likely
adopters are planning to purchase smart wireless
LED light bulbs within the next two years
(ON World’s consumer survey, August 2015)

7. The LED revolution made the lighting business
more demanding than it used to be:
→ impressive longevity of LEDs drastically reduces
the number of replacement orders
→ manufacturers of semiconductor technologies
entered the market and immediately exerted their
influence on shaping prices
→ market share has eroded for the major players
→ profit margins have lowered

8. → Amid downward-trending prices and limited
price competition opportunities, the ability to
provide groundbreaking value-added features
has emerged as the best way to gain competitive
advantage
→ With additional revenue-generating services
enabled by Lighting 2.0, a gradual transition
towards smart solutions becomes a natural
direction for the entire lighting industry

9. What’s
GOING TO
change?
→ The smart revolution will heavily
impact the entire value chain of
the lighting industry:
→ end users (building owners / operators)
→ specifiers (designers, architects / consulting
engineers, electrical contractors)
→ installers
→ manufacturers

10. Replacing wires with software and connectivity:
→ revolutionizes the way end users interact with the lighting infrastructure
→ significantly reduces installation costs for building owners
→ opens up new possibilities for lighting designers, allowing them to craft
spaces with unprecedented freedom
→ allows contractors to bring designs to life more easily, quickly and at lower cost
→ fully opens up the retrofit business by preventing major
reconstruction works
→ will shake up the lighting and construction industries worldwide

11. feedback
DATA
Info
DATA
DATA
Info
DATA Feedback
UPDATE
Upgrade
Maintenance of complex lighting systems
becomes significantly easier and cheaper:
→ real-time feedback from individual smart devices (e.g. luminaires) regarding
their status and operation
→ diagnostics and early detection of problems
→ monitoring of performance against manufacturers’ guarantees
→ compliance with new and changing codes and standards ensured
by software updates via over-the-air update capability

12. Energy Savings
→ occupancy sensing → zoning
→ smart controls → data analytics
→ daylight harvesting → predictive models
→ scheduling → usage patterns
“Smart solid-state lighting in office
buildings and industrial installations
has the potential to reduce energy
costs by 90%”
Dean Freeman, research vice president at Gartner

13. → Information infrastructure
Smart lighting network becomes a building–wide information
infrastructure capable of generating large amounts of data
Collected data can be used to introduce major
improvements across numerous other systems
and processes
energy
consumption
levels
lighting
usage
patterns
crowd
movement
patterns
other
sensor
data

14. → influencing shopping patterns → mimicking sunlight levels → accurate indoor positioning
Countless
value-added features
depending on the type
of business:

15. → influencing shopping patterns by
balancing color temperature

16. → mimicking sunlight levels throughout the
day to adjust the ambience to customers'
natural day cycle

17. → accurate indoor positioning

18. Ever since Bluetooth Smart technology was
introduced, we have considered it to be the
perfect enabler for smart lighting ecosystems:
→ ultra low power consumption
→ reliable connectivity
→ government-grade security
→ cost effectiveness
→ massive brand awareness
→ enormous installed base of Bluetooth enabled devices already
available on the market
→ global standard for Bluetooth mesh networking technology arriving in 2016

19. The mesh relays messages across the entire network,
enabling seamless connectivity and making the
lighting environment truly smart and interoperable.
Devices form a native, flexible system and are
capable of talking directly to each other
→ trouble-free setup
→ multicast groups
→ multicast scenes
→ scalability
→ no single point of failure
→ state of the art security

20. Major challenge for vendors:
Managing smart lighting environment must be as easy
and intuitive as possible. Next-generation lighting controls
cannot be much more complicated than the lighting
control systems people have used for decades

21. Lamp
Switch
Lamp 2
fan
Common pitfalls:
→ complicated on-wall LCD controls
→ dedicated specialists required to introduce
adjustments to a smart lighting network
→ miles of wires between sensors, switches and lamps
→ narrow applications failing to realize the full potential of the IoT

22. Things
12:30
Shade
80%
Desk lamp
50
What’s the solution?
→ simple and fully customizable wireless switches
→ ad-hoc adjustments introduced easily via a smartphone app
→ wireless sensors enabling deeper automation and broader
information infrastructure
→ complete ecosystem generating data for analysis enabling
further improvements

23. About us:
Seed Labs is a wireless technology provider that empowers manufacturers to build
cutting edge smart products and enrich user experience in a software-defined
environment. Our Bluetooth-powered Silvair technology provides comfort,
efficiency and safety to end users through data collected from connected
infrastructure.
Silvair is a reliable, future-proof technology enabling the exploration of
new and profitable business opportunities, and placing our manufacturing
customers at the forefront of disruptive market trends and approaching
smart lighting revolution.
For more information about Seed Labs please visit
our LinkLinkedInedIn page.
www silvair.silvair..ccomom and follow

24. THANK
YOU!
Click below to download your copy
of a comprehensive white paper
“Introduction to smart lighting”
It consolidates some essential information relating
to the concept of Lighting 2.0, and provides a deeper
insight into the issues mentioned here