The document discusses five business models for service delivery enabled by remote sensing technology and the Internet of Things (IoT). These models are: 1) augmenting product features with value-added services, 2) gathering product usage information to optimize supply chains, 3) expanding market reach by selling services on competing products, 4) improving brand stickiness by getting closer to customers, and 5) increasing service efficiency through better insights and diagnostics. The document argues that creating smart, connected products and services is a journey that begins with basic connectivity and should think big but start small by crawling, walking, and then running to embrace the emerging digital ecosystem.

1. ENABLING SERVICE-DELIVERY
BUSINESS MODELS WITH
REMOTE SENSING TECHNOLOGY
Mark Benson, CTO, Exosite

2. THE WORLD
IS TURNING
DIGITAL

3. ANALYSTS ARE PREDICTING BIG THINGS
30 billion IoT devices in service by 2020 - IDC, 2015
50 percent of new business products and services with IoT elements by 2020 - Gartner, 2016
$11 trillion of economic impact via IoT technologies by 2025 - McKinsey, 2015

4. IoT IS A MACRO-ECONOMIC TREND
AFFECTING ALL INDUSTRIES

5. CONNECTING PRODUCTS
DERIVES NEW SOURCES OF VALUE
Monetization Optimization Extension Control

6. FIVE SERVICE DELIVERY
BUSINESS MODELS
ENABLED BY THE IoT

7. 1. AUGMENT PRODUCT
FEATURES WITH VALUE-
ADDED SERVICES

8. AUTOMATED FILTER
REPLACMENT
SERVICE FOR
COMMERCIAL
WATERMAKERS

9. 2. GATHER PRODUCT SALE
AND USAGE INFORMATION TO
OPTIMIZE THE SUPPLY CHAIN

10. SCOPE OF BUSINESS ANALYTICS WITH
TRADITIONAL DISTRIBUTION MODELS
72
WHOLESALERMANUFACTURER RETAILER USER
DISTRIBUTORMANUFACTURER BUSINESS USER
?
?

11. SCOPE OF BUSINESS ANALYTICS WITH
SMART CONNECTED PRODUCTS
72
WHOLESALERMANUFACTURER RETAILER USER
DISTRIBUTORMANUFACTURER BUSINESS USER

12. BUILDING A BETTER
MOUSE TRAP FOR
PEST CONTROL
OPERATORS

13. ENABLING PEST
PRESSURE REGRESSION
ANALYSIS FOR DEMAND
PLANNING AND
TARGETED MARKETING

14. 3. EXPAND MARKET REACH
BY SELLING SERVICES ON
COMPETING PRODUCTS

15. A RETROFIT
SOLUTION THAT
ENHANCES
CUSTOMER LOYALTY
AND MARKET SHARE

16. 4. IMPROVE BRAND STICKINESS
BY GETTING CLOSER TO YOUR
CUSTOMERS

17. A FRESH USER
EXPERIENCE FOR
AN EVERYDAY
PRODUCT

18. 5. INCREASE SERVICE
EFFICIENCY THROUGH BETTER
INSIGHT AND DIAGNOSTICS

19. ENABLING
OPERATORS TO
REDUCE EXPENSES
AND GAIN BETTER
INSIGHT INTO THE
HEALTH OF THEIR
OPERATIONS

20. CREATING SMART CONNECTED PRODUCTS AND
SERVICES IS A JOURNEY

21. THE JOURNEY BEGINS WITH
BASIC CONNECTIVITY

22. THINK BIG
BUT START SMALL

23. CRAWL,
WALK,
THEN RUN

24. EMBRACE THE
EMERGING
DIGITAL
ECOSYSTEM

25. THANK YOU
Mark Benson
https://twitter.com/markbenson
https://www.linkedin.com/in/markbenson
http://exosite.com/ http://markbenson.io/
https://twitter.com/exosite
https://www.linkedin.com/company/exosite