The document discusses using synergy across media products to reinforce branding. The artist is consistently depicted with braided hair in the video and promotional materials to make her memorable as "the girl with braids." Clouds are also featured to match the fun house music genre. Synergistic elements like the braids, clouds, font, and color scheme are carried over from the video to the digipak and advertisements.

1. How effective is the combination of your
main product (video) and ancillary text
(digipaks and advertisement)?
Katrina Parris

2. What is Synergy?

3. My use of synergy #1
My use of synergy is a
good way to rebrand
our artist as the
audience will
remember Jaleesa as
‘the girl with braids’.
When creating our media products we made
sure that our artist will keep the same hairstyle
incase we had to reshoot any scenes.

4. My use of synergy #2
When researching into my genre I found out that ‘House’ artist Eliza
Doolittle described house music to be fun. On her album cover she
has clouds as her background and I thought it would be a good idea
for me to use clouds for the use of synergy as it shows my
understanding of my chosen genre. In order to make a successful
media product the synergy must match the genre. Overall, I think
having clouds and braids as the use of synergy is very unique and
different.

5. Synergy shown in my media products
Clouds are shown in our music video
Artist is seen having braids in the music video

6. Synergy shown in my media products
Braids used again
Put the artists name in a banner
Put the song
title in a banner
Used the font ‘knitwits’ throughout the
digipack and ad
Clouds used again
White text

7. Same image used from the digipack used again
Same font and colour scheme used again