Questionnaire Description a guide for answering questions
1. Questionnaire Description
IV1: Quality of Content (QC) (Rothman.D,2014)
Quality content makes an emotional connection with your audience—whether it is addressing a
pain point or helping your reader do something better. Putting out content for the sake of content
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2. actually hurts your brand, as your audience will no longer trust you as a viable source.
For us, quality content must do the following:
Connect with our audience on an emotional
level Say something new, innovative, or unique
Give the reader actionable items they can put into practice immediately
Provide insightful views on a topic to help a reader make a decision
Have a visual design that draws the reader in.
Questionnaire for Quality of Content (QC):
QC1 I relate to the advertisement Strongly
I see on social media. Disagree..................................................... Strongly Agree
I think advertisements that Strongly
QC2 lack innovation loses the Disagree..................................................... Strongly Agree
trust of the audience.
QC3 I think lucrative visual Strongly
design helps an Disagree..................................................... Strongly Agree
advertisement to stand out
on social media.
QC4 I feel that viral marketing is Strongly
effective for social media Disagree..................................................... Strongly Agree
marketing.
IV2: User Experience (UE)
User Experience is one of those aspects that remain much knows, as far as its
importance in how it affects everything from social media.
Questionnaire For User Experience (UE):
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3. UE1 Social media helps me to Strongly
gain specific goals and Disagree..................................................... Strongly Agree
usability.
I use social media for only Strongly
UE2 for social pleasure. Disagree..................................................... Strongly Agree
Social media can provide Strongly
UE3 you 100% privacy of my Disagree..................................................... Strongly Agree
information.
UE4 I face embarrassing Strongly
situation for fake profile. Disagree..................................................... Strongly Agree
IV3: Frequency of Visit(FV)
Frequency of visit is how often people visit your site and how long they wait between
two visits can help to gauge visitor loyalty and to uncover the behavioral trends
distinguishing frequent users from occasional ones.
Questionnaire For User Experience (UE):
FV1 I spend most of my leisure time on Strongly
social media. Disagree..................................................... Strongly
Agree
Checking the social media is the Strongly
FV2 last thing I do before go to bed. Disagree..................................................... Strongly
Agree
I frequently visit those pages which Strongly
FV3 updates their information regularly. Disagree..................................................... Strongly
Agree
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4. FV4 Loyalty of a customer lies on the Strongly
frequent visit to the social media Disagree..................................................... Strongly
page. Agree