Conversify is a global social media agency that develops social media strategies and tactics to help clients achieve their business objectives. The agency uses a four-phased process of research, strategy, development, and engagement/measurement. In the research phase, Conversify conducts analysis of topics, assets, and competitors. In the strategy phase, they help clients define their brand personality and develop conversation guides and tactical recommendations. In the development phase, Conversify creates social media tools and editorial calendars. In the engagement/measurement phase, they interact with audiences and measure success against objectives.