The document contains the results of a questionnaire given to a target audience of young males aged 13-19. Key results include: 1. The most common hangout location is skate parks. 2. Favorite artists are Chris Brown, NewBoyz, and The Rangers. 3. Topman is the most popular clothing brand. 4. Favorite dances are cat daddy, dougie, and jerkin'. 5. Chris Brown is considered the top fashion icon. 6. Performance-based music videos are preferred over narrative-based ones.

1. Questionnaire and Results
By Lyden Smith

2. Where do you hang out in your free
time?
From this result, we are shown that our target
audience being young adults aged 13-19 mainly male
are mostly commonly located in skate parks as this is
one of their interests. This will be useful to my group,
as we can take this information and incorporate it
into our work, that way one of our locations used in
our music video will be a Skate park.

3. Who are your two favourite artists?
Looking at the results, Chris Brown was the most
popular favourite artist with NewBoyz & The Rangers
not so far behind. This tells us that Chris Brown is
idolised by our target audience which will lead us
into looking at why they might be his favourite artist.
Also the fact that NewBoyz are not so hard behind
shows that they are liked among our audience which
gives us positive feedback into choosing them into
our artists research.

4. What type of clothing brands are you
interested in?
This result shows us that Topman is where our target
audience most commonly buy their clothes from.
When relating back to our music video, this gives us
a brief idea of what style of clothes our target
audience are into, and where and how we shall dress
our artists in order for our target audience to aspire
to them

5. What type of dance are you interested
in?
From these results we can see that the Cat
Daddy, Dougie and Jerkin' style of dances have all
been chosen equally by our target audience meaning
that all 3 are liked and watched. This gives me and
my group the idea that we should try to include all
three style of dances within our music video as it is
liked by our target audience which would engage
them into it

6. Who would you consider as your
fashion icon?
Chris Brown has also has been mostly voted for the
fashion icon of our target audience. This gives us a a
group the idea that we should look into his style and
dress sense as we could incorporate this into our
artists look, because our audience have voted that he
is their fashion icon.

7. In the music video’s you do you prefer a performance
based video or a narrative based video?
Our target audience have chosen that their
favourite style of music video is performance
based, which has lead to us choosing to give a
performance based music video to our song
choice. This will then keep our audience
engaged and wanting to watch our music
video.

8. • What is your favourite type of hats?
• Snapback Fitted
• Fitted
• Trucker Caps
When I asked around I found that Snapbacks is
the most favourite type of head wear and that
our target audience would like to see this in our
music video. This will lead to our audience
wanting to inspire to dress and look like their
favourite artists

9. • What are types of trainers do you like?
• Jordans
• Nike
• Converse
• Vans
• Adidas
Vans had the majority of the vote, therefore it
is obvious to our group that our target
audience prefer Vans as their favourite shoes.
This is something our group will wear in our
music video so that our target audience can
inspire to dress like their favourite artists and
be like NewBoyz