- The document analyzes responses from a questionnaire about music videos. It summarizes the responses about what people think a music video is, elements people expect to see in R&B/hip hop videos, typical codes and conventions, popular artists, and favorite videos and desired elements. - For most questions, the top 5 popular responses are highlighted, such as "dancers," "the main artist," "money," and "female figures" being among the most expected elements. This information will help guide the creation of a new music video that appeals to audience expectations.

1. QUESTIONNAIRE ANALYSIS:
GENDER: male – 10 female – 10
Male
Female
AGE: 15 – 17 18 – 20 21 – 24 25 – 30
14 3 0 3
0
2
4
6
8
10
12
14
15-17 18-20 21-24 25-30
15-17
18-20
21-24
25-30
QUESTION #1: WHAT WOULD YOU DEFINE A MUSIC VIDEO TO BE?
- A narrative which accompanies a song
- A video created to compliment a song
- A video to promote a song
A video made to promote music or a certain artist
- A ‘movie’/’short clip’ of music with the singer/songwriter
- A video with some notes/chords/sounds/words in it
- A video that supports the feeling or message of the song
- A video expressing the relations of the song
- A video for a song
- A video with music in the background
- A video that relates to the song – usually people dancing
- A video that is interesting and links with the music/lyrics being played. It
would be diverse and exotic to grab people’s attention
- Exciting, unique different to others
- Expression of musical arts
The information provided from our target audience tells us what they think a
music video is. This helps us to understand to an extent of what a music video

2. should portray – whether it’s a message that we are trying to bring out across the
video or whether it’s for performance purposes.
QUESTION #2: WHAT WOULD YOU EXPECT TO SEE IN AND RNB/HIP HOP
GENRE MUSIC VIDEO?
- Dancers x11
- Female dancers
- The main artist x4
- Depends on what its about
- Relaxed/chilled
- A dance off
- Someone singing
- Cars x3
- Money x5
- Female figures (Sexualised) x7
- Gangs
- Bling x2
- American backgrounds – generally poor areas (‘deprived’)
- Interesting locations
- Explicit scenes
- Drugs x2
- Alcohol
- Miming of rapping
- Black people x3
Here I have summarised the top 5 most expected things to see in a music video
amongst our target audience:
Dancers
Female Figures
(Sexualised)
Money
The Main Artist
Black People
These results helps to pick out elements that the audience expect to see from a
music video. This will help us when it comes to creating the music video itself –
by picking or expanding on the major elements that are expected, we are able to
meet the audiences expectations.
QUESTION #3: ANY TYPICAL CODES AND CONVENTIONS?
- Gold chains x3
- Diamonds

3. - Money x5
- Sex
- Sexualized women x5
- Sagged jeans
- Cars with hydrolics x2
- Dancing x5
- Drugs
- Alcohol
- Music
- Rave scenes
- Club x4
- Popping champagne bottles
Here I have summarised the top 5 typical codes and conventions amongst our
target audience:
Dancing
Sexualised
Women
Money
Clubs
Gold Chains
This question helps us to question the audience in more depth and knowledge of
what exactly they would expect to see. For example, location is an important
factor to acknowledge. This is so that we can decide on what locations will be
suitable for our final chosen song to create a music video for.
QUESTION #4: DO YOU KNOW ANY RNB/HIP HOP ARTISTS?
- R Kelly x2
- Chris Brown x11
- Drake x5
- Logic
- Tempa T
- Lil Wayne
- John Legend
- Lemar
- Childish Gambino
- Snoop Dog
- J Cole x4
- Usher x2
- August Alsina
- Rick Ross

4. - No x3
- Kanye West x2
- Rihanna x6
- Beyonce x3
- Eminem
- The Weeknd
- A$AP Rocky
- Jay Z
Here in this graph I have summarised the top 5 well known artists amongst our
target audience:
ChrisBrown
Rihanna
Drake
J-Cole
Beyonce
This question will help us to possibly choose a song choice of the most popular
or well known artist. This is because we can then expand our ideas and the
audiences ideas on their preferred artist.
QUESTION #5: (IF RELEVANT) WHAT ARE YOUR FAVOURITE RNB/HIP
HOP MUSIC VIDEOS?
- Rihanna – we found love
- Beyonce – love on top
- Beyonce – flawless
- haven’t got a favourite (N/A) x6
- A$AP Rocky – phoenix
- Young Money – Bedrock
- Chris Brown – New Flame
- J Cole – Crooked Smile
- J Cole – She Knows
- J Cole – Power Trip
- Nicki Minaj – Anaconda
- John Legend – Ordinary People
- Drake – Forever
- Ciara – Like A Boy
This question is asked to see what music videos the audience like. With this
information, we are able to analyse these videos to see what elements in these
videos that the audience like and it helps us to gain ideas.

5. QUESTION #6: WHAT WOULD YOU LIKE TO SEE IN AN RNB/HIP HOP
MUSIC VIDEO?
- Female dancers
- Females x2
- Relaxing colours
- Chilled out
- A young generation of people
- The artist x2
- Something new and inventive x2
- Dancing x4
- Splashing cash x2
- Popping bottles
- Smoking weed
- Black people x3
- Complex dance routines
- Interesting backdrops
- Fashionable outfits
- Fireworks
- Party poppers
- Good editing
- A party
- Rappers
- Special locations (studio/club)
- Something different and not expected from this genre such as no money
or fashion is involved or something unreachable for the average viewer
- Something that the viewers can easily relate to
- Intimacy
Here I have summarised the top 5 most liked about things to see in a music
video amongst our target audience:
Dancing
Black People
Females
Splashing Cash
The Artist
Again, this question will help us to pick out elements and use them in our final
piece from audience preference.

6. QUESTION #6: WHAT WOULD YOU LIKE TO SEE IN AN RNB/HIP HOP
MUSIC VIDEO?
- Female dancers
- Females x2
- Relaxing colours
- Chilled out
- A young generation of people
- The artist x2
- Something new and inventive x2
- Dancing x4
- Splashing cash x2
- Popping bottles
- Smoking weed
- Black people x3
- Complex dance routines
- Interesting backdrops
- Fashionable outfits
- Fireworks
- Party poppers
- Good editing
- A party
- Rappers
- Special locations (studio/club)
- Something different and not expected from this genre such as no money
or fashion is involved or something unreachable for the average viewer
- Something that the viewers can easily relate to
- Intimacy
Here I have summarised the top 5 most liked about things to see in a music
video amongst our target audience:
Dancing
Black People
Females
Splashing Cash
The Artist
Again, this question will help us to pick out elements and use them in our final
piece from audience preference.