Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RESEARCH & PLANNING: Primary Research Questionnaire


Published on

The original questionnaire for our Target Audience Research for A2 Media.

Published in: Education
  • Be the first to comment

  • Be the first to like this

RESEARCH & PLANNING: Primary Research Questionnaire

  1. 1. Target Audience Research1. How old are you? 0-15 16-30 31-45 46-60 61+2. What gender are you? Male Female3. List five of your main hobbies. _______________________________________________________________________ _______________________________________________________________________4. What is your preferred genre of music? Punk Rock Rock Pop Hip Hop R&B Dance Other (Please State) ________________________________________________________________5. When watching a punk rock music video, what stereotypes do you expect? _______________________________________________________________________ _______________________________________________________________________6. What do you look for in a punk rock music video? Narrative storyline Humour Performance Other (Please State) _______________________________________________________________________7. What features do you look for when purchasing a CD or album? _______________________________________________________________________ _______________________________________________________________________8. What attracts you to a specific band or artist? _______________________________________________________________________ _______________________________________________________________________
  2. 2. 9. Where do you hear about new music? Television Magazines Radio Internet Friends Other (Please State) _______________________________________________________________________10. Name 5 of your favourite artists or bands. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________