The document discusses the Intelligence By Objectives (I.B.O) methodology for efficiently finding targeted information to achieve goals or solve problems. It provides examples of using this methodology to define relevant questions and build effective queries from an objective of capturing market share for PUR foam. Specifically, it outlines identifying core and satellite keywords, appropriate keywords, and using the JBEngine tool to select formulas for finding information on topics like market size, competing products, strategic partners, and key decision makers.

1. Intelligence Gathering, the I.B.O.
Methodology, Questioneering and the
JBEngine
Presented by: Jacob
Bar
Questioneering
6 - 7 December 2010
Barcelona

2. The Intelligence By Objectives (I.B.O)
methodology is laser focused for
efficiently and effectively finding only
targeted information which is needed for
attaining specific, well-defined goals or
resolving specific problems.

4. From any given objective to achieve, or
problem to solve, we should derive the:
Relevant questions.
Query
Send the query to find the answers
Keywords

5. The Faculty of chemistry, Brno University of
Technology Objectives Are:
1. To capture a large enough market for
the: PUR Foam
2. To find a licensee, preferably an
international strategic partner

6. 2. Who are the potential strategic partners
for PUR Foam
The Questions
1. What is the market size for PUR Foam
3. Who are the top decesion makers
and how to contact

7. Building queries from questions

8. Query = The search sentence
Core Keyword Satellite Keywords
Appropriate Keywords
PUR Foam Market Size+
Query
Language
(syntax)
Search operators+ +

9. Creating a good query is like cooking of tasty meal

10. The Query ingredients (components)

11. Querying ingredients:
Domain Expertise
and Familiarity
Query Language
(syntax)
Core Keyword
Satellite Keywords
Appropriate Keywords
+
Search operators
+
Searching
Experience
+
+
Creativity & Imagination
+

12. Core keywords
"PUR foam OR foams"
"specialty foam OR foams“
"polyurethane foam OR foams"

13. Appropriate Keywords Selection
Satellite Keywords Definition
• Profitability
• Costs
• Pricing Information
• Business Model
• Value Chain
• Market Size
• Market Needs
• Killer Applications
• Competing / Existing technologies
• Competing / Existing Products
• Potential Buyers OR Strategic Partners

14. Appropriate Keywords Selection
Satellite Keywords Definition
(application OR applications)
(product OR products)
(Use OR uses OR usage)
(customers OR clients OR Clientele)
(“killer application” OR ”killer applications”)
(Solution OR solutions)

15. Questions?

16. Querying ingredients and the JBEngine:
Domain Expertise
and Familiarity
Query Language
(syntax)
Search operators Searching
Experience
Creativity & Imagination
Partially embedded within the JBEngine
Core Keyword
Satellite Keywords
Appropriate Keywords
Finding the
keywords
using the
JBEngine
+

17. Who Makes it ?Competing / Existing Products
Technology Finder, Patents Finder
Competing / Existing technologies
Value Chain Finder
Value Chain
Business Model Finder
Business Model
Price Information Finder Finder
Pricing Information
Costs Finder
Costs
Profitability Finder
Profitability
Presented by the JBEngine
Formula:
The Keyword
Selected JBEngine Formulas
Competing / Existing Products Existing Products Finder

18. Connections Finder
What is this company looking for ?
Company Problems Finder
Market Size FinderMarket Size
Product/Technology applications
Finder
Killer Applications
Needs Finder
Market Needs
Managers Finder
Strategic Partner Finder
Big Players FinderPotential Buyers OR Strategic
Partners
Presented by the JBEngine
Formula:
The Keyword
Selected JBEngine Formulas

19. Using The JBEngine To Find The
Answers