This media product aims to represent social outcasts and those with self-esteem issues by portraying their unique attributes and interests in music positively. Rather than focus on existing social groups, it creates a new community for those who have never fit into other groups before but share a love of music. While it portrays mainstream social groups as "under dogs" or competitors, it promotes individuality and acceptance for readers who stand out from the norm.

1. How does your media product
represent particular social groups?

2. My media product uses peoples self esteem
issues such as weight, weird dress sense or
being an outcast and turns these issues into
positive attributes to someone as it is great
to be unique and individual.
As it is a music magazine it relates image to
music.
Fascination
Nation reader
who stands out
and needs
somewhere to
fit in and feel
accepted and
great for their
different looks
Normal and musical
tastes.
person who
ridicules
individuality

3. Instead of representing social groups it
creates its own one for the people that have
never fitted in a social group before and have
a love of music. For the other social groups
my media product represents them as being
under dogs which is for many reasons such
as the competitiveness between my
magazine and others and for the feeling of
readers to be superior by reading my
magazine.