The document discusses creating a parody based on the TV show TOWIE. It analyzed which shows were most popular among their target age group and found TOWIE was watched the most. This would help more people understand the parody. YouTube's suggestion feature also helped research other related videos to get ideas. Audience feedback was gathered to tweak the rough cut before finishing, ensuring it appealed to their target demographic. Cast lists and costumes were also shown to get early reactions to avoid needing to refilm.