Question 2: How effective is the
   combination of your main product
         with ancillary texts?




This is a screen shot from my music video
‘I’ll Show You New York’                    This is the front cover
                                            for my digipak
Digipak Design
Research into my Digipak:
A digipak consists of the front cover of a CD or DVD case, inside panels and a back panel for the
song titles to be displayed. In order to design my own digipak, I had to research other similar artists
(artists of the same genre) to see what type of images or photos are used, especially on their front
cover. The first aspect of the album that the target audience will notice is the front panel so for me
it had to be eye-catching and appealing to this specific audience. Therefore, I searched artists such
as Ed Sheeran, Paolo Nutini and Leonard Cohen to get a general gist of the type of images that are
on the front cover.
                            James Morrison’s album ‘I won’t let you go’
                            includes a photo of the artist playing guitar
                            which is a common theme throughout my
                            particular music video so gave me ideas on
                            what sort of photos to take. I decided to take
                            pictures of media student Thomas Block
                            dressed as chosen artist Daniel Cope holding
                            a guitar in a playing position to imitate this
                            strong connotation of the acoustic genre.
                            This is an example of some of the picture I
James Morrison’s album      have taken to reinforce genre and
cover                       intertextuality.
                                                                              Example of a photo I have
                                                                              taken to emphasise genre
                                                                              and close up of the artist
Creating my Digipak
To create my digipak I took a number of photos of the ‘artist’ to see
which one would work best or be the most interesting.

These are some of my attempts at creating a strong front panel:




                                     Although I like these
                                     particular photos, I didn’t
                                     think they were strong
                                     enough to be a front
                                     cover. I wanted an eye
                                     catching image which
                                     would stand out. I
                                     personally don’t think
                                     these images would
                                     intrigue me enough to
                                     buy them.
Original Idea
This was my original edit for my digipak:




 This was the original photo which I        This was my edited version of it and as you can see
 initially chose to be my front cover.      there wasn’t much to edit apart from the brightness
 The picture was taken with an SLR          and contrast on Adobe Photoshop. I named this album
 camera and a strong light focussed         ‘spotlight’ as the lighting resembles a spotlight and how
 on the artist to create a dramatic         the artist’s popularity has increased so therefore he is
 effect.                                    very much in the spotlight. The font was plain and too
                                            basic for me and the image on the whole wasn’t strong
                                            enough.
Final Design
This is the inspiration for my final design:
                            This is an image of the album cover
                            my artist has created. It features
                            him with his red checked shirt and
                            appealed to me because its
                            rotation was unusual. I like the
                            reduction of saturation so decided
                            to base my digipak design on his
                            one.




To create this effect I
took a basic photo of
Tom’s face, upper body
and guitar.

Question 2

  • 1.
    Question 2: Howeffective is the combination of your main product with ancillary texts? This is a screen shot from my music video ‘I’ll Show You New York’ This is the front cover for my digipak
  • 2.
    Digipak Design Research intomy Digipak: A digipak consists of the front cover of a CD or DVD case, inside panels and a back panel for the song titles to be displayed. In order to design my own digipak, I had to research other similar artists (artists of the same genre) to see what type of images or photos are used, especially on their front cover. The first aspect of the album that the target audience will notice is the front panel so for me it had to be eye-catching and appealing to this specific audience. Therefore, I searched artists such as Ed Sheeran, Paolo Nutini and Leonard Cohen to get a general gist of the type of images that are on the front cover. James Morrison’s album ‘I won’t let you go’ includes a photo of the artist playing guitar which is a common theme throughout my particular music video so gave me ideas on what sort of photos to take. I decided to take pictures of media student Thomas Block dressed as chosen artist Daniel Cope holding a guitar in a playing position to imitate this strong connotation of the acoustic genre. This is an example of some of the picture I James Morrison’s album have taken to reinforce genre and cover intertextuality. Example of a photo I have taken to emphasise genre and close up of the artist
  • 3.
    Creating my Digipak Tocreate my digipak I took a number of photos of the ‘artist’ to see which one would work best or be the most interesting. These are some of my attempts at creating a strong front panel: Although I like these particular photos, I didn’t think they were strong enough to be a front cover. I wanted an eye catching image which would stand out. I personally don’t think these images would intrigue me enough to buy them.
  • 4.
    Original Idea This wasmy original edit for my digipak: This was the original photo which I This was my edited version of it and as you can see initially chose to be my front cover. there wasn’t much to edit apart from the brightness The picture was taken with an SLR and contrast on Adobe Photoshop. I named this album camera and a strong light focussed ‘spotlight’ as the lighting resembles a spotlight and how on the artist to create a dramatic the artist’s popularity has increased so therefore he is effect. very much in the spotlight. The font was plain and too basic for me and the image on the whole wasn’t strong enough.
  • 5.
    Final Design This isthe inspiration for my final design: This is an image of the album cover my artist has created. It features him with his red checked shirt and appealed to me because its rotation was unusual. I like the reduction of saturation so decided to base my digipak design on his one. To create this effect I took a basic photo of Tom’s face, upper body and guitar.