Carl Ward proposes a magazine advertisement and digipak design for a folk band. He researches ads by Mumford and Sons and Noah and the Whale as examples for fitting the folk genre. For the magazine ad, Carl sketches layout ideas including the band name, digipak name/features, and release date. For the digipak design, Carl considers front cover images combining the band name with nature images relating to the album. The inside would include the CDs with tree tops, reviews, and band information. The back would list songs and continue the front image. Carl aims to practice filming techniques in addition to lip syncing for a required video task and seeks audience feedback through a survey.