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Editing:
In traditional music video, the cuts of a music
video are usually very fast, using transitions
from one clip to another. We know this is a
challenge for us to film a music video in the way
similar to filming a movie. The reason we chose
this way is we think we can bring the audience
into our story, so that they understand the
narrative.
In a music video, breaking the 180 degree rule
can be seen a lot, as in our planning, we used
this       editing    technic      when       to
show                 .Abbie edited our music
video and using thought beats of the song cut
the clips into place so they match the drums
pace, just as what Andrew Goodwin said. Editing
the video using thought beats is very important
because if the beats of the song do not fit the
timing of the clips, the music video will not
reflect on the pace of the song, which could
result in the audience being unable to follow,
and the video will lack the immersive touch, not
make sense and it also will confuse the audience.
In an indie rock music video, the beats of editing
usually are slower than other genres. Such as in
The Killers ‘The Bones’ the speed is much slower
than the video ‘Domino’ by Jessie J. Our music
video was edited by the conventions of a hybrid,
a mixture of Indie rock and pop due to the pace
of the song. During the part of the dance
performance, we used overlay of candles to
show Bronte’s mood. In the story part, as what
editing used in films, we narrated the story by
using a editing. By the conventions of editing,
the musicvideo are looks more creative and
attractive.

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Editing

  • 1. Editing: In traditional music video, the cuts of a music video are usually very fast, using transitions from one clip to another. We know this is a challenge for us to film a music video in the way similar to filming a movie. The reason we chose this way is we think we can bring the audience into our story, so that they understand the narrative. In a music video, breaking the 180 degree rule can be seen a lot, as in our planning, we used this editing technic when to show .Abbie edited our music video and using thought beats of the song cut the clips into place so they match the drums pace, just as what Andrew Goodwin said. Editing the video using thought beats is very important because if the beats of the song do not fit the timing of the clips, the music video will not reflect on the pace of the song, which could result in the audience being unable to follow, and the video will lack the immersive touch, not
  • 2. make sense and it also will confuse the audience. In an indie rock music video, the beats of editing usually are slower than other genres. Such as in The Killers ‘The Bones’ the speed is much slower than the video ‘Domino’ by Jessie J. Our music video was edited by the conventions of a hybrid, a mixture of Indie rock and pop due to the pace of the song. During the part of the dance performance, we used overlay of candles to show Bronte’s mood. In the story part, as what editing used in films, we narrated the story by using a editing. By the conventions of editing, the musicvideo are looks more creative and attractive.