The media product uses conventions of real music videos by including a narrative storyline and band performance, as seen in many 21st century music videos. It pays close attention to the visual details and synchronization of sounds from the inspiration band Paramore. The digipak features similar promotional elements to Paramore's merchandise, portraying the main singer. The video challenges conventions by increasing the tempo dramatically at the end and rewinding parts, and using unusually bright color palettes. The digipak includes new elements like a membership card and takes a more comic, cartoon-inspired approach than typical soft rock designs.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?Caroline, Ashleigh and Chris

2. UseUses the combination of visual and audio inputs to create a lip synced sequenceThe video shows a narrative storyline and a band performance combined as do a majority of major music videos in the 21st century- especially the band we based our project on (Paramore).We paid attention to detail when researching the bands song and video conventions. We examined aspects such as; costume and other mise en scene, synchronised sounds, location, lighting and colour palettes.

3. UseFeatures of our digipak had similar elements to that of a rock band (such as Paramore), including posters featuring the band, CD inserts and lyric books. We considered this carefully when creating the CD covers and posters in order to portray our main band singer, in the same way that Hayley Williams is shown in the merchandise and promotion material of our chosen band inspiration (Paramore).

5. DevelopTraditional Paramore music videos don’t really show much change in tempo- they are constantly slow or constantly fast throughout. In our video towards the end of the song (Last 25 seconds) the tempo increases massively by 200% and the video begins to rewind certain parts until ending where it originally started. This is a convention that has been developed from the original video and from the bands past productions and made into a successful new video.

7. DevelopThedevelopment of the digipak included new elements such as a CD spine design, a membership card with promotions and details on, and a bonus DVD that could come as an extra disc when being sold.Band promotion was developed throughout the process of creating the video and we created a fictional band website using Moonfruit. We also designed a range of merchandise including hats, hoodies and T-shirts to show diversity and creativity within our group.

9. ChallengingThe part of the video where Chris (our band member) is wearing a blonde wig, challenges the conventions of regular soft rock music videos- we did this as a short attempt at humour however in hindsight we would probably remove this element due to the audience feedback received in the Voxpops initiating a sudden change in genre wasn’t suitable for this song.

11. ChallengingThe brightly coloured background used on band parts of the video definitely challenges the usual colour palettes seen in the rock music industry. Bright orange is eye-catching and seen consistently throughout the video, it also syncs with the narrative characters costume (orange t-shirt) this was done purposefully in order to merge the Mise En Scene with footage.

13. ChallengingIn the design of the digipak we decided to go with a more comic theme than usually seen in soft rock videos- this includes a cartoon brick layer and wall as the CD main logo which links with the main song we based our video on “Brick by Boring Brick”.