I researched conventions of pop music formats to help produce a digipak, magazine ad, and music video that were based on existing successful examples. Specifically for the music video, I linked images in the video to lyrics of the song by showing the artist reading an old book that corresponded to a line about reading books of old. Another example was having the artist wear a Spiderman mask during the lyrics about Spiderman's control. I also focused on the main artist with close-ups as another music video convention, like using a close-up of the artist singing a line about fairy-tale bliss. Keeping these conventions made the music video more appealing to the target audience for our genre.

1. Question 1
In thisquestionIamgoingto be evaluationhow Ihave usedorchangedthe conventionsof POP
musicthroughoutmydigipak,magazine advertandthe final productof the musicvideo.
I done researchintothe conventionsof formforPOPmusicwhichhelpedme majorly inthe
productionof digipak,magazine advertandthe musicadvertas itallowedme totry and base my
productson productsthat have alreadybeenmade.Ifeel thisgave me the bestchance at makingmy
productsthe bestI could.
Music video forms of conventions
Linkingthe imagesonthe screenwiththe lyricsof the song. We have done thisas we tried
throughoutthe planningstage totry andthinkof wayswe can linkthe lyricsandthe images
together.Anexample of thisiswhenwe gotthe artistreadan oldbook thathe had,thiswentalong
withthe firstline inthe songas the lyricsare “I’ve beenreadingbooksof old”.Thisclearlyshowsa
linkbetweenthe image onthe screenandthe lyricsof the song.Anotherexample of thisiswhenwe
made the artist puta Spidermanmask,thiswentalongwiththe lyricsof the songagainas the lyrics
at that time of the songwere “Spiderman’scontrol”againthisshowsaclearlinkwiththe image on
the screenand the lyricsof the song.
Anotherconventionof formformusicvideosistofocusonthe mainartistby usingclose-ups.This
showshowimportantthe artistand that he or she shouldbe the centre of attentionthroughoutthe
musicvideo.We usedmanydifferentclose-upsthroughoutourmusicvideo.Anexample of whenwe
useda close-uptojustfocuson the artistwas at the pointof the songwhenthe lyricssay “some
fairy-tale bliss”.Thiswasaclose-upof the artistsinging thisline andacouple of linesbefore and
afterthispoint.We done thisas we wantedto try and keepthe musicvideoasconventional as
possible becausethenwe knewthatitwouldappeal tothe maintargetaudience forourgenre of
music.