The document discusses how the media product follows conventions of the horror genre. It uses isolated outdoor locations for killings, like woods, as seen in films like Friday the 13th. It also uses lighting techniques - making happy scenes brighter contrasting with the dark killing scene. Flashback scenes are shown in slow motion with increased brightness rather than black and white. The film's titles use red font and an old-fashioned font to convey danger and mystery. Costumes are casual, age-appropriate clothes to match typical horror films. Shot angles create drama and tension for the audience.