Propaganda refers to communication techniques used to influence or persuade an audience. People use propaganda to influence feelings or actions and to lead others to believe in an idea, manipulate their reasons or emotions, or spread ideas in support of a cause. Some basic propaganda strategies are analyzed in this module to understand the intention behind words or expressions.

1. Quarter 3 - Module 2:
Analyzing Intention of
Words or
Expressions Used in
Propaganda
Techniques

2. How well do you know these
slogans/tag lines? Let’s see!

7. What is Propaganda?
• Propaganda refers to the use of
communication techniques that
are meant to influence or
persuade an audience.

8. Why do people use propaganda?
• People use propaganda to
influence readers’ or listeners’
feelings or actions.

9. It also has the following purposes:
• to lead others to believe in an
idea
• to manipulate their reasons or
emotions
• to spread ideas in support for a
cause

10. Basic Propaganda Strategies