QUANTIVATIVE METHOD IN BUSINESS

1. Quantitative Research
PRK23MS1017
S.BERYL STEFFIN

2. Quantitative Research
Typically involves counting or measuring
Often statistical tests are applied to
detect or confirm trends
Purpose is to get clear-cut, precise and
accurate results, factually reflecting the
situation under study
Questionnaire is one of the popular tools
for the quantitative research

3. Questionnaire Survey - Steps
1. Define the problem/ survey topic
2. Use previous studies & expert advice
3. Define research questions objectives
4. Define study population and sample size
5. Develop a preliminary questionnaire
6. Pretest the questionnaire
7. Cover letter
8. Stamped & self-addressed envelop
9. Follow-up letter for non-respondents

4. Questionnaire Survey
Questionnaires
Mail
Web-based
Group
E-mail
Interview

5. Advantages
Broad coverage (local, national, international)
Frank and anonymous answers
Economical for large population
Less Time consuming
Quantitative data
Filling at a convenient time
Easy to respond
Good for sensitive & ego-related Qs.
Original hard-to-obtain data

6. Disadvantages
No clarification for ambiguous questions
Inadequate motivation to respond
Poorly worded or direct questions
Unattractive style and format
Low response rate
Inaccurate responses – no verification
Limited fixed responses
Cannot uncover causes or relationships
for attitudes, beliefs, actions

7. THANK YOU