QSR's Social Media Report In The Middle East For Q4 2015

QSR Chains
In Middle East
On Facebook
Oct 01 2015 - Dec 31 2015

Ten QSR Brands In Middle East On Social Media
This report looks at how
Ten QSR brands in Middle East
performed on social media between
October 1st – December 31st, 2015

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KFC Arabia(EG) had the largest fan base of 2,575,693 while Starbucks Middle East showed the highest fan growth of
13.53%.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Growth%
Number of Fans
Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE)
Dunkin' Donuts(AE) KFC Arabia(EG) Starbucks Middle Eas Burger King UAE
Pizza Hut Middle East(EG) Subway Arabia
Fans

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Egypt Philippines Countries < 2% Saudi Arabia
Morocco Syrian Arab Republic Jordan Other Countries Kuwait
Fans - Geography

Starbucks Middle East had the highest PTAT of 4.55% as a percentage of its average number of Fans during this time
period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE)
KFC Arabia(EG) Starbucks Middle Eas Burger King UAE Pizza Hut Middle East(EG) Subway Arabia
Conversations

McDonald's(AE) published the greatest number of posts (94). Starbucks Middle East had the highest average
engagement, with a score of 999.
0 10 20 30 40 50 60 70 80 90 100
0 200 400 600 800 1000 1200
Chili's UAE
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Starbucks Middle Eas
Burger King UAE
Pizza Hut Middle East(EG)
Subway Arabia
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

KFC Arabia(EG) received the most number of Likes (303,537), Starbucks Middle East got the most number of
Comments (11,779) and Starbucks Middle East had the most number of Shares (10,275).
0K 50K 100K 150K 200K 250K 300K 350K
Chili's UAE
Costa Coffee UAE
Nando's(AE)
McDonald's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Burger King UAE
Subway Arabia
Likes Comments Shares
Engagement Breakdown

Most Engaging Brand Posts
Starbucks Middle East
23-DEC-15, WED 1:53AM
Every day is a treat day.
#HoneyAlmondHotChocolate
‫الشوكوالته‬‫الساخنة‬‫بالعسل‬‫ونكهة‬‫اللوز‬‫مذاق‬‫ال‬ُ‫ي‬ ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 36,273 3,650 3,830 Positive
Subway Arabia
15-DEC-15, TUE 1:00AM
What is the name of the actress playing
the role of “Rey” in Star Wars:
#TheForceAwakens? Answer tod ..
McDonald's(AE)
09-DEC-15, WED 8:33AM
McDonald's added a new photo.
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 46,591 1,079 870 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 47,012 539 757 Positive

09-NOV-15, MON 1:15AM
Oh hello, Red Cups. Welcome back.
#RedCups
‫األكواب‬‫الحمراء‬ .. ‫عادت‬‫من‬‫جديد‬
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 205,214 4,154 2,313 Positive
08-OCT-15, THU 8:02AM
Add spice to the season.
#PumpkinSpiceLatte
‫نكهة‬‫مميزة‬‫للموسم‬ . #‫التيه_سبايس_بمبكن‬
McDonald's(AE)
30-OCT-15, FRI 4:30AM
Don’t you just love Italy? Well, stay tuned
because we’re bringing it to you
‫الجميع‬‫يعشق‬‫إيطاليا‬ ... ..
ENGM
T.
S
SENTIMENT
1,000 23,910 2,774 2,676 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 12,363 76 672 Positive

Subway Arabia's Facebook Page saw the highest number of Fan posts (98).
0 20 40 60 80 100 120
Chili's UAE
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Burger King UAE
Subway Arabia
Number of Fan Posts
Fan Posts

KFC Arabia(EG) received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Burger King UAE
Subway Arabia
Negative Neutral Positive
SentimentAnalysis

Burger King UAE responded to the highest percentage of Fan posts (70.00%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 1000 2000 3000 4000 5000 6000 7000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE) KFC Arabia(EG) Burger King UAE Subway Arabia
Brand Responses

McDonald's(AE) published the most with 94 posts, among the brands.
7%
9%
12%
9%
2%
15%
13%
15%
11%
7%
Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas
KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE
Share Of Voice – Volume of Posts

KFC Arabia(EG) received the largest volume of Likes (303,537), among the brands.
11%
16%
0%
0%
25%
26%
0%
20%
1%
1%
Share Of Voice – Likes

Starbucks Middle East received the largest volume of Comments (11,779), among the brands.
21%
14%
0%
1%
29%
18%
5%
10%
2% 0%
Share Of Voice – Comments

Starbucks Middle East received the largest volume of Shares (10,275), among the brands.
11%
10%
0%
1%
33%
25%
1%
17%
1% 1%
Share Of Voice – Shares

Analysis of
Burger King UAE
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
822,968 27,973 3.52%
United
Arab
Emirates
Mostly Young, Male and
Single
Burger King UAE

Engagement Score Total Fan Posts
40 20
Total Posts Brand Response Rate
79 70.00%
Total Likes Avg. Reply Time
4,008 2 days, 17 hrs, 26 mins
Total Comments General Sentiment
2,185 Neutral
Total Shares
241
BRAND POSTS FAN POSTS
Brand Overview

780K
785K
790K
795K
800K
805K
810K
815K
820K
825K
830K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
822,968
New Fans
27,973

Engagement
0
250
500
750
Burger King UAE had an average engagement score of 40 and a highest of 503.

Community Analysis
Burger King UAE fans are mostly Young, Male and Single Burger King UAE fans are largely from Egypt followed by
Lebanon.
Fan Demographics Distribution of Fans
64%
36%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Egypt
Lebanon
United Arab Emirates
Saudi Arabia
Jordan
Oman
Pakistan
India
United States

0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
‫ما‬ 7
great shot 7
Burger King 7
‫كل‬ 6
burger 5

44%
56%
Brand Participation Brand Non Participation
74%
3%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Burger King UAE responded to 35 conversations generated by
the 79 Posts they published.
Burger King UAE receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

25-NOV-15, WED 1:30AM
We are giving away a free meal; be our
lucky winner!
Mushroom ’N’ S_____?
ENGMT
.
S
SENTIMENT
619 405 755 100 Positive
07-DEC-15, MON 9:54AM
‫تقدر‬‫توقف‬‫الفيديو‬‫على‬‫التوقيت‬‫الصح‬‫عشان‬‫تكمل‬‫الب‬‫رجر؟‬
Can you stop the video at the right
moment ;)
01-DEC-15, TUE 2:15AM
‫البرجر‬‫هو‬‫صديقنا‬‫المفضل‬،‫منشن‬‫مين‬‫صديقك‬‫المفضل‬
‫عشان‬‫ممكن‬‫تربحوا‬‫معنا‬‫وجبة‬‫لشخصين‬
Burger is our best ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
503 319 597 46 Positive
ENGMT
.
S
SENTIMENT
245 223 214 22 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Top Keywords Used Frequenc
y
Visited Burger King 5
bk 2
burger 1
‫بسوي‬ 1
‫الدول‬‫العربية‬‫واألوربية‬‫بأقل‬ 1
User Posts
0
1
1
2
2
3
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

Burger King UAE responded to 14 conversations generated by
the 20 Posts fans published.
Burger King UAE appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
70%
30%
20%
10%
70%

Analysis of
Chili's UAE
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
63,670 7,513 13.38%
United
Arab
Emirates
Chili's UAE

Engagement Score
368
Total Posts
40
Total Likes
8,672
Total Comments
182
Total Shares
278
BRAND POSTS
Brand Overview

52K
54K
56K
58K
60K
62K
64K
66K
Fan Growth
Total Fans
63,670
New Fans
7,513

Engagement
0
250
500
750
1,000
1,250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Chili's UAE had an average engagement score of 368 and a highest of 956.

Community Analysis
Chili's UAE fans are largely from United Arab Emirates followed by Philippines.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K
Philippines
Egypt
India
Pakistan
United States
Saudi Arabia
United Kingdom
Lebanon

0
1
1
2
2
3
Brand Posts
ChilisUAE 12
endlesslove 1
‫البرغر‬ 1
month full 1
Dubai 1

20%
80%
59%
0%
41%
Chili's UAE responded to 8 conversations generated by the 40
Posts they published.
Chili's UAE receives more positive than negative vibes from
comments on their Posts.

07-OCT-15, WED 4:00AM
#ChilisUAE
#BreastCancerAwarenessMonth
ENGMT
.
S
SENTIMENT
956 1,693 2 27 Neutral
02-DEC-15, WED 3:47AM
What better way to celebrate
#UAENationalDay than a sizzling
#ChilisUAE meal?
#‫44الوطني_اليوم‬
24-NOV-15, TUE 8:18AM
Visit us at Mushrif Mall to check out our
#NewBranch ! #ChilisUAE #MushrifMall
#Abudhabi
ENGMT
.
943 1,075 61 56 Positive
ENGMT
.
S
SENTIMENT
892 1,080 14 35 Neutral
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10 12
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Analysis of
Costa Coffee UAE
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
79,088 2,787 3.65%
United
Arab
Emirates
Costa Coffee UAE

213 42
70 19.05%
6,027 4 days, 3 hrs, 32 mins
849 Neutral
Total Shares
339
Brand Overview

75K
75K
76K
76K
77K
77K
78K
78K
79K
79K
80K
Fan Growth
Total Fans
79,088
New Fans
2,787

Engagement
0
250
500
750
1,000
1,250
Costa Coffee UAE had an average engagement score of 213 and a highest of 966.

Community Analysis
Costa Coffee UAE fans are largely from United Arab Emirates followed by Philippines.
0K 5K 10K 15K 20K 25K 30K 35K
Philippines
Egypt
Saudi Arabia
India
Pakistan
Oman
Kuwait
Bahrain

0
1
1
2
2
3
3
4
Brand Posts
coffee 16
chance 15
baristas 8
tag 7
cakes 7

25%
75%
79%
0%
21%
Costa Coffee UAE responded to 15 conversations generated
by the 59 Posts they published.
Costa Coffee UAE receives more positive than negative vibes
from comments on their Posts.

06-OCT-15, TUE 5:11AM
COMPETITION: Tag a friend or a family
member who will be celebrating an
occasion during the month of ..
ENGMT
.
S
SENTIMENT
966 575 273 78 Positive
15-NOV-15, SUN 7:45AM
The gang is here to spread some festive
cheer!
But the elf, penguin and snowman don't
have faces on ..
23-NOV-15, MON 8:00AM
We're giving away a GoPro for the best
submission! Just show us how creative
you can be with the Cos ..
ENGMT
.
958 2,241 32 15 Positive
ENGMT
.
S
SENTIMENT
850 809 90 28 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 10 20 30 40 50 60
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

y
Costa Coffee UAE 22
cake 15
dedication 15
staff 5
Costa 4
User Posts
0
2
4
6
8
10
12
14
16
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Costa Coffee UAE responded to 8 conversations generated by
the 42 Posts fans published.
Costa Coffee UAE appears to participate more when Fan
19%
81%
31%
10%
59%

Analysis of
McDonald's
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
348,688 12,202 3.63%
United
Arab
Emirates
McDonald's

699 80
94 23.75%
227,980 21 hrs, 54 mins
4,121 Neutral
Total Shares
5,244
Brand Overview

330K
332K
334K
336K
338K
340K
342K
344K
346K
348K
350K
Fan Growth
Total Fans
348,688
New Fans
12,202

Engagement
0
250
500
750
1,000
1,250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
McDonald's had an average engagement score of 699 and a highest of 1000.

Community Analysis
McDonald's fans are largely from United Arab Emirates followed by Philippines.
0K 50K 100K 150K 200K 250K 300K 350K 400K
Philippines
Pakistan
India
Egypt
United States
Saudi Arabia
Bangladesh
Iran

0
1
1
2
2
3
3
4
4
5
Brand Posts
McDonald’s 15
‫من‬ 12
Tastes 9
‫في‬ 8
‫مع‬ 7

37%
63%
77%
5%
18%
McDonald's responded to 35 conversations generated by the
94 Posts they published.
McDonald's receives more positive than negative vibes from

09-DEC-15, WED 8:33AM
McDonald's added a new photo.
ENGMT
.
S
SENTIMENT
1,000 47,012 539 757 Positive
30-OCT-15, FRI 4:30AM
Don’t you just love Italy? Well, stay tuned
because we’re bringing it to you
‫الجميع‬‫يعشق‬‫إيطاليا‬ ... ..
29-DEC-15, TUE 5:11AM
Vote for your favorite burger from our
Tastes of the World journey! Was it the
magnificent Italian, ..
ENGMT
.
999 12,363 76 672 Positive
ENGMT
.
S
SENTIMENT
998 12,824 560 162 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 20 40 60 80 100
0 100 200 300 400 500 600 700 800
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

y
McDonald 37
guys 24
drive-thru video 24
Dubai 92 24
hands 24
User Posts
0
5
10
15
20
25
30
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

McDonald's responded to 19 conversations generated by the
80 Posts fans published.
McDonald's appears to participate more when Fan
24%
76%
12%
5%
83%

Analysis of
KFC Arabia
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,575,693 153,249 6.33%
United
Arab
Emirates
Mostly Young, Male and
Single
KFC Arabia

297 1
92 0.00%
303,537 0 sec
7,134 Positive
Total Shares
7,838
Brand Overview

2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
Fan Growth
Total Fans
2,575,693
New Fans
153,249

Engagement
0
250
500
750
1,000
1,250
KFC Arabia had an average engagement score of 297 and a highest of 978.

Community Analysis
KFC Arabia fans are mostly Young, Male and Single KFC Arabia fans are largely from Egypt followed by Saudi
Arabia.
Fan Demographics Distribution of Fans
54%
46%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
Egypt
Saudi Arabia
Lebanon
Jordan
Kuwait
Morocco
Qatar
Algeria

0
1
1
2
2
3
3
4
Brand Posts
‫دجاج‬‫كنتاكي‬ 27
KFC 20
‫مع‬ 17
‫من‬‫دجاج‬ 15
‫اليوم‬ 15

82%
18%
92%
2%
6%
KFC Arabia responded to 75 conversations generated by the
92 Posts they published.
KFC Arabia receives more positive than negative vibes from

18-NOV-15, WED 9:45AM
‫زنجر‬‫شرمبو‬‫الجديد‬‫من‬‫دجاج‬‫كنتاكي‬ ... ‫طعم‬‫المغامرة‬ !
The NEW Zinger Shrimpo from KFC …
The taste of a ..
ENGMT
.
S
SENTIMENT
978 27,028 971 1,696 Positive
08-OCT-15, THU 11:00AM
The new Box Master Tex Mex from
KFC..The Pleasure of Mexican taste!
06-OCT-15, TUE 4:30AM
‫عيشها‬‫مكسيكي‬‫مع‬‫بوكس‬‫ماستر‬‫تكس‬‫مكس‬ ! ‫أعد‬‫ابتكار‬
‫هذه‬‫الصورة‬،‫مثلما‬‫فعلنا‬‫نحن‬،‫بأسلوبك‬‫الخاص‬‫وشارك‬
‫..الصو‬
ENGMT
.
974 22,925 777 1,988 Positive
ENGMT
.
S
SENTIMENT
953 37,242 168 107 Positive
NO
IMAGE

0 20 40 60 80 100
0 200 400 600 800 1,000
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

Analysis of
Nando's
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
41,522 1,094 2.71%
United
Arab
Emirates
Nando's

208 45
53 2.22%
983 20 hrs, 30 mins
436 Neutral
Total Shares
294
Brand Overview

40K
40K
40K
40K
41K
41K
41K
41K
41K
42K
42K
Fan Growth
Total Fans
41,522
New Fans
1,094

Engagement
0
250
500
750
1,000
1,250
Nando's had an average engagement score of 208 and a highest of 994.

Community Analysis
Nando's fans are largely from United Arab Emirates followed by Pakistan.
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K
Pakistan
United Kingdom
India
Philippines
United States
South Africa
Egypt
Bangladesh

0
1
1
2
2
3
3
4
4
5
Brand Posts
NandosUAE 22
PERi-PERi 10
TrySomethingNewUAE 9
coop 7
Nando’s 6

6%
94%
68%
4%
28%
Nando's responded to 3 conversations generated by the 53
Posts they published.
Nando's receives more positive than negative vibes from

29-DEC-15, TUE 1:37AM
Time to get voting Fandos! Tell us your
favourite Nando’s dessert from our new
delish menu! One of y ..
ENGMT
.
S
SENTIMENT
994 144 150 163 Positive
18-NOV-15, WED 4:04AM
We are opening a new Nando's coop very
soon, can you guess where it is? Tell us
and you could win a ..
27-OCT-15, TUE 4:20AM
Want to know how bad boys make
seriously good wraps?! Watch how
@TwoToneDXB made our PERi-PERi
best ..
ENGMT
.
991 231 248 86 Positive
ENGMT
.
S
SENTIMENT
241 25 0 11 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

0 10 20 30 40 50 60
0 50 100 150 200 250
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
0 2 4 6 8 10 12
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score

y
PERi-PERi 38
Deira City Center 6
Dubai UAE 4
City Centre Deira 4
newest restaurant 2
User Posts
0
5
10
15
20
25
30
35
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec

Nando's responded to 1 conversations generated by the 45
Posts fans published.
Nando's appears to participate more when Fan conversations
have greater positive vibes than negative.
2%
98%
13%
2%
85%

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QSR's Social Media Report In The Middle East For Q4 2015

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QSR's Social Media Report In The Middle East For Q4 2015