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Kalyan Jewellers Social Media Analysis Q4 2015

Take a deep dive in to the social media metrics behind Kalyan Jewellers' incredible social media presence. See the strategies that drove audience engagement, the content that outperformed everything else and how Kalyan jewellers handles over 6,559 followers on Twitter.

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Kalyan Jewellers Social Media Analysis Q4 2015

  1. 1. Kalyan Jewellers Social Media Report Oct 01 2015 - Dec 31 2015 Cover image courtesy of Kalyan Jewellers FB
  2. 2. Kalyan Jewellers: Social Media Report This report looks at Kalyan Jewellers’ performance on social media between October 1st – December 31st, 2015
  3. 3. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  4. 4. Analysis of Kalyan Jewellers Facebook Page Oct 01, 2015 - Dec 31, 2015
  5. 5. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 425,618 7,889 1.89% India Mostly Young, Female and Single Kalyan Jewellers
  6. 6. Engagement Score Total Fan Posts 99 156 Total Posts Brand Response Rate 156 26.92% Total Likes Avg. Reply Time 27,859 2 days, 14 hrs, 30 mins Total Comments General Sentiment 1,286 Positive Total Shares 1,733 BRAND POSTS FAN POSTS Brand Overview
  7. 7. 412K 414K 416K 418K 420K 422K 424K 426K 428K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Fan Growth Total Fans 425,618 New Fans 7,889
  8. 8. Engagement 0 250 500 Kalyan Jewellers had an average engagement score of 99 and a highest of 264.
  9. 9. Community Analysis Kalyan Jewellers fans are mostly Young, Female and Single Kalyan Jewellers fans are largely from India followed by United Arab Emirates. Fan Demographics Distribution of Fans 49% 51% male female 0% 20% 40% 60% 80% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 100K 200K 300K 400K India United Arab Emirates Pakistan Bangladesh Kuwait Saudi Arabia United States Nepal Qatar Japan
  10. 10. 0 1 2 3 4 5 6 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Brand Posts Top keywords used Frequency fashion 107 bridal 84 wedding 83 Kalyan Jewellers 70 KalyanJewellers 57
  11. 11. 70% 30% Brand Participation Brand Non Participation 95% 2% 3% Posititve Negative Neutral Brand Posts - Engagement Kalyan Jewellers responded to 109 conversations generated by the 156 Posts they published. Kalyan Jewellers receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  12. 12. Most Engaging Brand Posts 15-DEC-15, TUE 3:04AM It was a privilege to meet the Hon’ble Prime Minister Shri Narendra Modi and make a humble commitmen .. ENGMT . LIKES COMMENTS SHARE S SENTIMENT 502 363 38 166 Positive 06-DEC-15, SUN 8:00AM Her smile represents her strength. #KalyanChennaiReliefTeam #ThereIsHope #ChennaiRainsHelp #ChennaiF .. 05-DEC-15, SAT 11:12PM Prayers, thoughts and wishes with all in Chennai. Have been deeply disturbed with the experiences na .. ENGMT . LIKES COMMENTSSHARESSENTIMENT 480 411 9 162 Positive ENGMT . LIKES COMMENTS SHARE S SENTIMENT 425 147 20 151 Positive NO IMAGE NO IMAGE NO IMAGE
  13. 13. Brand Posts - Analysis Brand Post Types Days of the week 0 50 100 150 200 0 20 40 60 80 100 120 Photos Videos Plain Text Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 0 50 100 150 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts
  14. 14. Top Keywords Used Frequency Kalyan Jewellers 72 Bridal Destination Truly Bridal 48 Ultimate Bridal Destination 38 gold 13 wedding 11 User Posts 0 5 10 15 20 25 30 35 40 45 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12- Nov 19- Nov 26- Nov 3-Dec 10- Dec 17- Dec 24- Dec 31- Dec Positive Neutral Negative
  15. 15. Kalyan Jewellers responded to 42 conversations generated by the 156 Posts fans published. Kalyan Jewellers appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 27% 73% Brand Participation Brand Non Participation 49% 8% 43% Posititve Negative Neutral
  16. 16. Most of Kalyan Jewellers posts were around 'Product Offerings/Updates', and posts around 'Corporate Social Responsibility' received the highest engagement. Content Intel 0 20 40 60 80 100 120 140 0 50 100 150 200 250 300 350 400 Brand News Others Event Corporate Social… Ad Campaigns Special Offer New Collection Celebrity Endorser… Question Contest Product Offerings/Updates Facebook App Engagement Oriented… Number of Posts Engagement Score Engagement Score Number of Posts
  17. 17. In Kalyan Jewellers Posts about General Happenings, the category Festival/Greetings received the highest engagement. Content Intel About General Happenings 0 1 2 3 4 5 6 0 10 20 30 40 50 60 70 80 On Social Media On Sports Others Question Entertainment Festival/Greetings Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts
  18. 18. Campaign Intel – 3 most recent campaigns Oct 01, 2015 - Dec 31, 2015 Entire Campaign 0 1 2 3 4 5 0 100 200 300 400 500 #ChennaiFloods Mudhra Collection #KarvaChauth Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 5 0 100 200 300 400 500 #ChennaiFloods Mudhra Collection #KarvaChauth Number of Posts Engagement Score Engagement Score Number of Posts
  19. 19. Analysis of Kalyan Jewellers Twitter Account Oct 01, 2015 - Dec 31, 2015
  20. 20. Brand Overview FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY 6,559 368 5.94% India Kalyan Jewellers @KalyanJewellers
  21. 21. Engagement Score 62 Total Proactive Tweets 143 Retweets Total 0 Replies Total 52 Favorites Total 52 Total Mention 632 Total Retweets 92 Total Replies 0 Response Rate (%) 3.96% Average Reply Time (mins) 6826 Most Engaging #KalyanJewellers showrooms in #Panjaguttaand Kukatpally Most Recent #FallFashion BRAND TWEETS USER TWEETS Brand Overview BRAND CAMPAIGNS
  22. 22. 6K 6K 6K 6K 6K 7K 7K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Follower Growth Total Followers 6,559 New Followers 368
  23. 23. 0K 0K 0K 0K 0K 0K 0K 1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec Followee Growth Total Followees 110 New Followees 0
  24. 24. Engagement 0 250 Kalyan Jewellers tw had an average engagement score of 62 and a highest of 190.
  25. 25. 0 5 10 15 20 3-Oct 17-Oct 31-Oct 14-Nov 28-Nov 12-Dec 26-Dec Proactive Tweets Retweets Brand Tweets Proactive Tweets Retweets 143 0
  26. 26. Make your wedding special with this radiant gold #Choker by Kalyan Jewellers. #bridal #gold https:/.. 28-Nov-15, Sat 05:15AM ENGMT. FAV. REPLIES RETWEETS 257 3 0 3 Top Engaging Tweets Indulge in resplendent #gold #jewelry collection and color your season gold. #KalyanJewellers https.. Indulge in luxurious #KalyanJewellers neckpieces. #Jewelry that makes you forget the rest! #bridal .. 03-Dec-15, Thu 05:15AM ENGMT. FAV. REPLIES RETWEETS 250 2 2 2 24-Oct-15, Sat 06:15AM ENGMT. FAV. REPLIES RETWEETS 247 1 0 3 NO IMAGE NO IMAGE NO IMAGE
  27. 27. Posts with Hashtags engage the best. Those with Mentions are the most frequent 0 20 40 60 80 100 120 140 160 0 10 20 30 40 50 60 70 Links Plain Text Hashtags Mentions Number of Posts Engagement Score Engagement Score Number of Tweets Brand Tweet Types
  28. 28. 0 10 20 30 40 50 60 70 80 90 100 0 500 1000 1500 2000 2500 3000 #ripyhm* #kalyanjewellers* #jewelry* #fashion* #gold* #bridal* #wedding* #ishra* #roposo* #riipyhm* User Tweets about Hashtag Brand Tweets about Hashtag Brand tweets User Tweets Volume of Tweets with Hashtags
  29. 29. 0 100 200 300 400 500 600 700 800 900 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec ripyhm kalyanjewellers jewelry fashion gold Spread of Hashtags by day
  30. 30. 0 10 20 30 40 50 60 70 80 90 100 #riipyhm* #fashion* #ripyhm* #bridal* #wedding* #roposo* #jewelry* #gold* #kalyanjewellers* #ishra* Engagement Score Hashtags - Engagement
  31. 31. Average Response Rate : 3.96% 0 20 40 60 80 100 120 140 160 180 200 1-Oct 3-Oct 5-Oct 7-Oct 9-Oct 11-Oct 13-Oct 15-Oct 17-Oct 19-Oct 21-Oct 23-Oct 25-Oct 27-Oct 29-Oct 31-Oct 2-Nov 4-Nov 6-Nov 8-Nov 10-Nov 12-Nov 14-Nov 16-Nov 18-Nov 20-Nov 22-Nov 24-Nov 26-Nov 28-Nov 30-Nov 2-Dec 4-Dec 6-Dec 8-Dec 10-Dec 12-Dec 14-Dec 16-Dec 18-Dec 20-Dec 22-Dec 24-Dec 26-Dec 28-Dec 30-Dec MentionsandReplies Replies Mentions Customer Service
  32. 32. Average Reply Time : 4 days 17 hours 46 minutes 0 5000 10000 15000 20000 25000 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec Customer Service
  33. 33. Positive Negative Neutral Customer Service REPLY ANALYSIS REPLY SENTIMENT 0 2 4 6 8 10 12 14 16 Request For Direct Message Request For Contact Request For View a Link Request For Email Brand Apology Plain Text
  34. 34. 0 50 100 150 200 250 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Replies Mentions Day of the week
  35. 35. 0 50 100 150 200 250 12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM Replies Mentions Time of the Day
  36. 36. Total number of Retweets : 92 -2 0 2 4 6 8 10 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Retweets of Brand Tweets Brand Tweets Retweets
  37. 37. Total number of Mentions: 632 -50 0 50 100 150 200 1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec Mentions Brand Tweets Mentions
  38. 38. Influencers Name Followers Tweets The Lipstick News 8,980 1 BridalNewsUK 6,968 7 SONIALUVSU 6,802 1 Essex Bridal Talk 5,572 7 Roposo 3,451 1 TOP 5 INFLUENCERS
  39. 39. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  40. 40. Thanks! Please contact us at NotJustNumbers@unmetric.com for more information.

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