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Social Media Report -Hospitality Reward Programs Q1 2016

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Compare the performance of the Facebook pages of the top hospitality reward programs. Find the most popular posts, engagement metrics and more in this report.

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Social Media Report -Hospitality Reward Programs Q1 2016

  1. 1. Comparison of the Facebook Pages of Hospitality Reward Programs Jan 01, 2016 - Mar 31, 2016
  2. 2. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  3. 3. Marriott Rewards had the largest fan base of 1,984,769 while IHG Rewards Club showed the highest fan growth of 2.74%. 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 0K 500K 1,000K 1,500K 2,000K 2,500K Growth% Number of Fans Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club Fans
  4. 4. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Hilton HHonors Marriott Rewards Starwood Preferred Guest® (SPG) IHG Rewards Club Egypt United States Countries < 2% Brazil Indonesia Peru Other Countries Colombia United Kingdom India Fans - Geography
  5. 5. Starwood Preferred Guest® (SPG) had the highest PTAT of 0.33% as a percentage of its average number of Fans during Q1 of 2016. 0.0% 0.1% 0.1% 0.2% 0.2% 0.3% 0.3% 0.4% 0K 500K 1,000K 1,500K 2,000K 2,500K Peopletalkingabout(as%ofFans) Average Number of Fans Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Conversations
  6. 6. Marriott Rewards published the greatest number of posts (76). Starwood Preferred Guest® (SPG) had the highest average engagement, with a score of 92. 0 10 20 30 40 50 60 70 80 0 10 20 30 40 50 60 70 80 90 100 Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club Numberof Posts Engagement Score Engagement Score Number of Posts Engagement - Posts
  7. 7. Marriott Rewards received the most number of Likes (8,438), got the most number of Comments (1,191) and had the most number of Shares (1,381). 0K 1K 2K 3K 4K 5K 6K 7K 8K 9K Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Likes Comments Shares Engagement Breakdown
  8. 8. Most Engaging Brand Posts Marriott Rewards 01-FEB-16,MON 10:04AM What would you do if you won 50 tickets to Super Bowl 50? http://bit.ly/1PjFuF9 ENGMT. LIKES COMMENTS SHARES SENTIMENT 512 2,014 318 415 Positive Starwood Preferred Guest® (SPG) 18-FEB-16,THU 4:30PM StarwoodPreferred Guest® (SPG) shared a link. HiltonHHonors 15-FEB-16,MON 1:00PM Can't get no satisfaction when looking for hotels online? We've got you covered. #StopClickingAround ENGMT. LIKES COMMENTS SHARES SENTIMENT 418 326 60 70 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 392 283 25 279 Positive
  9. 9. Most Engaging Brand Posts Starwood Preferred Guest® (SPG) 26-FEB-16,FRI 5:42AM StarwoodPreferred Guest® (SPG) shared a link. ENGMT. LIKES COMMENTS SHARES SENTIMENT 386 408 40 59 Positive HiltonHHonors 16-MAR-16, WED 4:10PM Get access to talented new artists like Halsey for our 2016 concert series. Check out her story belo .. IHG Rewards Club 25-FEB-16,THU 12:26PM Until 11:59 p.m. EST Friday, get 100% bonus on your points purchase. ENGMT. LIKES COMMENTS SHARES SENTIMENT 247 852 19 88 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 206 185 68 41 Positive
  10. 10. Starwood Preferred Guest® (SPG)'s Facebook Page saw the highest number of Fan posts (370). 0 50 100 150 200 250 300 350 400 Marriott Rewards StarwoodPreferred Guest® (SPG) Hilton HHonors IHG Rewards Club Numberof Fan Posts Fan Posts
  11. 11. Starwood Preferred Guest® (SPG) received the highest percentage of Positive Sentiment (44.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club Negative Neutral Positive Sentiment Analysis
  12. 12. IHG Rewards Club responded to the highest percentage of Fan posts (57.47%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0 50 100 150 200 250 300 350 400 450 %ofFanPostsBrandRespondedto Average Response Time (mins) Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club Brand Responses
  13. 13. Marriott Rewards published the most with 76 posts, among the brands in "Hospitality Reward Programs" Group. 40% 24% 19% 17% Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Share Of Voice – Volume of Posts
  14. 14. Marriott Rewards received the largest volume of Likes (8,438), among the brands in "Hospitality Reward Programs" Group. 41% 22% 17% 20% Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Share Of Voice – Likes
  15. 15. Marriott Rewards received the largest volume of Comments (1,191), among the brands in "Hospitality Reward Programs" Group. 48% 17% 12% 23% Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Share Of Voice – Comments
  16. 16. Marriott Rewards received the largest volume of Shares (1,381), among the brands in "Hospitality Reward Programs" Group. 41% 30% 11% 18% Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club Share Of Voice – Shares
  17. 17. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  18. 18. Leading the Way- Marriott Rewards
  19. 19. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,984,769 44,379 2.29% United States Mostly Older, Female and Attached. Marriott Rewards
  20. 20. Engagement Score Total Fan Posts 34 300 Total Posts Brand Response Rate 76 46.67% Total Likes Avg. Reply Time 8,438 6 hrs, 58 mins Total Comments General Sentiment 1,191 Neutral Total Shares 1,381 BRAND POSTS FAN POSTS Brand Overview
  21. 21. 1,910K 1,920K 1,930K 1,940K 1,950K 1,960K 1,970K 1,980K 1,990K 1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12- Feb 19- Feb 26- Feb 4-Mar 11- Mar 18- Mar 25- Mar Fan Growth Total Fans 1,984,769 New Fans 44,379
  22. 22. Engagement 0 250 500 750 1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar Marriott Rewards had an average engagement score of 34 and a highest of 512.
  23. 23. Community Analysis Marriott Rewards fans are mostly Older, Female and Attached. Marriott Rewards fans are largely from United States followed by Brazil. Fan Demographics Distributionof Fans 34% 66% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 400K 800K 1,200K United States Brazil Mexico Peru Colombia Argentina Chile India United Kingdom
  24. 24. 0 1 1 2 2 3 1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar Brand Posts Top keywords used Frequency http://bit.ly/1PjFuF9 7 Rewards member Hillary 6 Super Bowl 50 5 JW Marriott 4 Marriott 4
  25. 25. 30% 70% Brand Participation Brand Non Participation 79% 3% 18% Posititve Negative Neutral Brand Posts - Engagement Marriott Rewards responded to 23 conversations generated by the 76 Posts they published. Marriott Rewards receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  26. 26. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 50 0 50 100 150 Links Photos Videos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 20 40 60 80 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  27. 27. Top Keywords Used Frequency Marriott Rewards 152 hotel 57 stay 41 points 39 nights 26 User Posts 0 1 2 3 4 5 6 7 8 9 10 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar Positive Neutral Negative
  28. 28. A Closer Look- Starwood Preferred Guest (SPG) on Facebook
  29. 29. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 310,555 6,248 2.05% Worldwi de Mostly Older, Female and Attached. Starwood Preferred Guest® (SPG)
  30. 30. Engagement Score Total Fan Posts 92 324 Total Posts Brand Response Rate 37 29.63% Total Likes Avg. Reply Time 3,597 46 mins Total Comments General Sentiment 295 Neutral Total Shares 370 Most Engaging Campaign 2014 Member Favorite Hotels & Resorts List Most Recent Campaign 2014 Member Favorite Hotels & Resorts List BRAND POSTS FAN POSTS Brand Overview CONTENT & CAMPAIGNS
  31. 31. 301K 302K 303K 304K 305K 306K 307K 308K 309K 310K 311K 312K 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11- Mar 18- Mar 25- Mar Fan Growth Total Fans 310,555 New Fans 6,248
  32. 32. Engagement 0 250 500 1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar Starwood Preferred Guest® (SPG) had an average engagement score of 92 and a highest of 418.
  33. 33. Community Analysis Starwood Preferred Guest® (SPG) fans are mostly Older, Female and Attached. Starwood Preferred Guest® (SPG) fans are largely from United Statesfollowed by India. Fan Demographics Distributionof Fans 43% 57% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K United States India Malaysia Canada Australia Thailand Singapore United Kingdom Japan New Zealand
  34. 34. 0 1 1 2 2 3 1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar Brand Posts Top keywords used Frequency St 7 Forbes Travel Guide 3 spgmoments 2 SPG 2 Regis Deer Valley 2
  35. 35. 35% 65% Brand Participation Brand Non Participation 69% 7% 24% Posititve Negative Neutral Brand Posts - Engagement Starwood Preferred Guest® (SPG) responded to 13 conversations generated by the 37 Posts they published. Starwood Preferred Guest® (SPG) receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  36. 36. Most Engaging Brand Posts 18-FEB-16,THU 4:30PM StarwoodPreferred Guest® (SPG) shared a link. ENGMT. LIKES COMMENTS SHARES SENTIMENT 418 326 60 70 Positive 26-FEB-16,FRI 5:42AM StarwoodPreferred Guest® (SPG) shared a link. 15-JAN-16, FRI 10:52AM The Kiroro, a Tribute Portfolio Resort in Hokkaido,Japan. ENGMT. LIKES COMMENTS SHARES SENTIMENT 386 408 40 59 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 185 208 20 19 Positive
  37. 37. Brand Posts - Analysis Brand Post Types Days of the week 0 10 20 30 40 0 20 40 60 80 100 120 Links Videos Photos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 50 100 150 200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  38. 38. Top Keywords Used Frequency Starwood Preferred Guest 169 hotel 64 night 44 points 40 stay 40 User Posts 0 2 4 6 8 10 12 14 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar Positive Neutral Negative
  39. 39. Starwood Preferred Guest® (SPG) responded to 96 conversations generated by the 324 Posts fans published. Starwood Preferred Guest® (SPG) appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 30% 70% Brand Participation Brand Non Participation 44% 8% 48% Posititve Negative Neutral
  40. 40. A Closer Look- Hilton Hhonors on Facebook
  41. 41. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 1,027,401 6,373 .62% Worldwi de Mostly Older, Female and Attached. Hilton HHonors
  42. 42. Engagement Score Total Fan Posts 56 320 Total Posts Brand Response Rate 45 55.62% Total Likes Avg. Reply Time 4,555 40 mins Total Comments General Sentiment 434 Neutral Total Shares 1,007 BRAND POSTS FAN POSTS Brand Overview
  43. 43. 1,016K 1,018K 1,020K 1,022K 1,024K 1,026K 1,028K 1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12- Feb 19- Feb 26- Feb 4-Mar 11- Mar 18- Mar 25- Mar Fan Growth Total Fans 1,027,401 New Fans 6,373
  44. 44. Engagement 0 250 500 1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar Hilton HHonors had an average engagement score of 56 and a highest of 247.
  45. 45. Community Analysis Hilton HHonors fans are mostly Older, Female and Attached. Hilton HHonors fans are largely from United States followed by United Kingdom. Fan Demographics Distributionof Fans 39% 61% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K United States United Kingdom Egypt Italy Turkey Germany Canada Iraq Azerbaijan Norway
  46. 46. 0 1 1 2 2 3 1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar Brand Posts Top keywords used Frequency HHonors members 7 Hilton HHonors 6 points 5 book 5 San Diego 4
  47. 47. 40% 60% Brand Participation Brand Non Participation 61% 8% 31% Posititve Negative Neutral Brand Posts - Engagement Hilton HHonors responded to 18 conversations generated by the 45 Posts they published. Hilton HHonors receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  48. 48. Most Engaging Brand Posts 15-FEB-16,MON 1:00PM Can't get no satisfaction when looking for hotels online? We've got you covered. #StopClickingAround ENGMT. LIKES COMMENTS SHARES SENTIMENT 392 283 25 279 Positive 16-MAR-16, WED 4:10PM Get access to talented new artists like Halsey for our 2016 concert series. Check out her story belo .. 28-JAN-16, THU 11:18AM Internationalflights out of the question? These U.S. cities will leave you feeling like you've arri .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 247 852 19 88 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 176 194 34 88 Positive NO IMAGE NO IMAGE
  49. 49. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 0 20 40 60 80 100 Photos Links Videos Plain Text Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 20 40 60 80 100 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  50. 50. Top Keywords Used Frequency Hilton HHonors 97 room 79 hotel 69 points 49 nights 47 User Posts 0 2 4 6 8 10 12 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar Positive Neutral Negative
  51. 51. Hilton HHonors responded to 178 conversations generated by the 320 Posts fans published. Hilton HHonors appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 56% 44% Brand Participation Brand Non Participation 41% 16% 43% Posititve Negative Neutral
  52. 52. A Closer Look- IHG Rewards Club on Facebook
  53. 53. Brand Overview FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS 581,570 15,506 2.74% Worldwi de Mostly Older, Female and Attached. IHG Rewards Club
  54. 54. Engagement Score Total Fan Posts 91 174 Total Posts Brand Response Rate 33 57.47% Total Likes Avg. Reply Time 4,037 3 hrs, 54 mins Total Comments General Sentiment 571 Neutral Total Shares 587 BRAND POSTS FAN POSTS Brand Overview
  55. 55. 555K 560K 565K 570K 575K 580K 585K 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11- Mar 18- Mar 25- Mar Fan Growth Total Fans 581,570 New Fans 15,506
  56. 56. Engagement 0 250 1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar IHG Rewards Club had an average engagement score of 91 and a highest of 206.
  57. 57. 0 1 1 2 2 3 1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar Brand Posts Top keywords used Frequency Spire 3 Cash 3 Platinum Elites 3 15 3 Points 3
  58. 58. Community Analysis IHG Rewards Club fans are mostly Older, Female and Attached. IHG Rewards Club fans are largely from United States followed by Indonesia. Fan Demographics Distributionof Fans 48% 52% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 20% 40% 60% Single In a Relationship Engaged Married UnKnown 0K 50K 100K 150K 200K United States Indonesia United Kingdom India Egypt Jordan Mexico Philippines Italy
  59. 59. 45% 55% Brand Participation Brand Non Participation 92% 0% 8% Posititve Negative Neutral Brand Posts - Engagement IHG Rewards Club responded to 15 conversations generated by the 33 Posts they published. IHG Rewards Club receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment of Brand Posts
  60. 60. Most Engaging Brand Posts 25-FEB-16,THU 12:26PM Until 11:59 p.m. EST Friday, get 100% bonus on your points purchase. ENGMT. LIKES COMMENTS SHARES SENTIMENT 206 185 68 41 Positive 14-MAR-16, MON 3:22PM Nine on-site restaurants,a heated outdoor pool & more! 31-MAR-16, THU 8:00PM Enjoy all Orlando has to offer--plus get an extra 10,000 IHG Rewards Club points! ENGMT. LIKES COMMENTS SHARES SENTIMENT 196 345 27 41 Positive ENGMT. LIKES COMMENTS SHARES SENTIMENT 194 242 30 49 Uncategorized NO IMAGE NO IMAGE NO IMAGE
  61. 61. Brand Posts - Analysis Brand Post Types Days of the week 0 5 10 15 20 25 30 35 0 20 40 60 80 100 Links Photos Plain Text Videos Polls Numberof Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 50 100 150 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Numberof Posts Engagement Score Engagement Score Number of Posts
  62. 62. Top Keywords Used Frequency IHG Rewards Club 74 points 47 IHG 34 hotel 29 stay 24 User Posts 0 1 2 3 4 5 6 7 8 9 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar Positive Neutral Negative
  63. 63. IHG Rewards Club responded to 100 conversations generated by the 174 Posts fans published. IHG Rewards Club appears to participate more when Fan conversations have greater positive vibes than negative. User Posts - Engagement Brand Responses Sentiment 57% 43% Brand Participation Brand Non Participation 33% 11% 56% Posititve Negative Neutral
  64. 64. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  65. 65. Thanks! Pleasecontact us atNotJustNumbers@unmetric.com formoreinformation.

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