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A New Approach to Advertising in Social Networks - Business-Centric Check-ins Dmitry Namiot  Lomonosov Moscow State University Manfred  Sneps-Sneppe  Ventspils University College   4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
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4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object]
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object],[object Object]
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object],[object Object]
4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The End Dmitry Namiot  Manfred  Sneps-Sneppe 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks

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QRpon - a new model for check-ins

  • 1. A New Approach to Advertising in Social Networks - Business-Centric Check-ins Dmitry Namiot Lomonosov Moscow State University Manfred Sneps-Sneppe Ventspils University College 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. The End Dmitry Namiot Manfred Sneps-Sneppe 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks

Editor's Notes

  1. It is the main approach for monetization
  2. It is the main approach for monetization
  3. It is the main approach for monetization
  4. Business defines rules for badges (it is actually expert system inside with RETE algorithm) You can not “check-in” by GPS data
  5. Qrpon for consumers
  6. Qrpon for business
  7. Privacy and security
  8. QRpon vs. Foursquare
  9. Conclusion
  10. About us