Q5
•
0 likes•31 views
The authors conducted a survey using Survey Monkey to understand what their target audience wants in a thriller opening. Forty percent of respondents preferred a non-linear opening. Based on this feedback, the authors chose to use a non-linear opening for their thriller, in order to attract and address the preferences of their audience. They also used social media like Facebook and Twitter to distribute the survey more widely and get responses from a broader group of people.
Report
Share
Report
Share
Download to read offline
Recommended
Swot
This document outlines the strengths, weaknesses, opportunities, and threats (SWOT) of research conducted for a domestic violence awareness campaign film. The strengths included gathering opinions from primary research and understanding audiences, as well as learning about domestic violence from secondary sources. Weaknesses involved people skipping questions or providing unhelpful answers in primary research and unreliable sources in secondary research. Opportunities comprised identifying a target audience and gaining pre-production insights. Threats centered on using unreliable information that could undermine the production or targeting the wrong audience.
Modelo final
El documento propone promover el uso de las TIC en la planificación, gestión, evaluación y valoración del proceso de enseñanza y aprendizaje. También sugiere desarrollar competencias en el uso de las TIC como herramientas intelectuales y favorecer el trabajo colaborativo dentro de entornos virtuales con énfasis en los valores éticos.
Seminario 7 solucion
El documento habla sobre probabilidades en el contexto de una clínica de enfermería. Explica que el 15% de los pacientes tienen hipertensión arterial, el 25% tienen hiperlipemia, y el 5% tienen ambas. Calcula la probabilidad de cada condición individualmente y la probabilidad de no tener ninguna de las dos condiciones como 1 - la suma de las probabilidades individuales, que es 0.6.
Basayya swami datastage_2.7yrs
Basayya Swami is a Data Warehousing consultant with over 2 years of experience in ETL development using IBM InfoSphere Datastage. He has worked on multiple projects for clients like SP Ausnet, Bristol-Myers Squibb, and Becton Dickinson developing ETL jobs and reports. He is proficient in SQL, Oracle, Datastage, and OBIEE and has experience designing and developing ETL processes, transformations, testing, and ensuring data quality.
Cpd presentation
Dr. Narayan Kamliya is a medical officer and contributor who has worked at multiple hospitals over the past four years. He believes in internal success through positive thinking and hard work, and external success through helping others. His vision is to continuously learn and take on new opportunities. As a contributor, he finds satisfaction both internally from his work and externally from helping patients.
Psychology In UX
This document discusses how to conduct effective user research through asking the right questions. It explains that narrow questions lead to narrow answers, while broad, non-leading questions provide more valuable user feedback. The document provides tips for formulating different types of questions to better understand users and generate thought models from the data collected. Effective questioning involves understanding how a user's thoughts are structured to get insightful responses.
Tarea 1
Este documento trata sobre conceptos relacionados con la comunicación digital y la web. Explica brevemente las características de la comunicación interactiva y digital, así como los diferentes tipos de web (Web 1.0, 2.0 y 3.0). También define conceptos clave como hipervínculo, página web, sitio web, URL y lenguaje HTML.
Question Three
The document discusses feedback received from the audience of the film "Mummy Dearest". Research was conducted including questionnaires to understand the target audience, which was identified as people aged 15 and over who enjoyed supernatural horror genres like mystery and thriller. Feedback indicated director James Wan was well-regarded for his style in memorable supernatural horror films. It was also learned that 75% of the audience gets film information from social media and 50% from television advertisements. Music is important for creating suspense and tension, as evidenced by films like "The Shinning", so conventional unsettling sounds were used in the trailer.
Recommended
Swot
This document outlines the strengths, weaknesses, opportunities, and threats (SWOT) of research conducted for a domestic violence awareness campaign film. The strengths included gathering opinions from primary research and understanding audiences, as well as learning about domestic violence from secondary sources. Weaknesses involved people skipping questions or providing unhelpful answers in primary research and unreliable sources in secondary research. Opportunities comprised identifying a target audience and gaining pre-production insights. Threats centered on using unreliable information that could undermine the production or targeting the wrong audience.
Modelo final
El documento propone promover el uso de las TIC en la planificación, gestión, evaluación y valoración del proceso de enseñanza y aprendizaje. También sugiere desarrollar competencias en el uso de las TIC como herramientas intelectuales y favorecer el trabajo colaborativo dentro de entornos virtuales con énfasis en los valores éticos.
Seminario 7 solucion
El documento habla sobre probabilidades en el contexto de una clínica de enfermería. Explica que el 15% de los pacientes tienen hipertensión arterial, el 25% tienen hiperlipemia, y el 5% tienen ambas. Calcula la probabilidad de cada condición individualmente y la probabilidad de no tener ninguna de las dos condiciones como 1 - la suma de las probabilidades individuales, que es 0.6.
Basayya swami datastage_2.7yrs
Basayya Swami is a Data Warehousing consultant with over 2 years of experience in ETL development using IBM InfoSphere Datastage. He has worked on multiple projects for clients like SP Ausnet, Bristol-Myers Squibb, and Becton Dickinson developing ETL jobs and reports. He is proficient in SQL, Oracle, Datastage, and OBIEE and has experience designing and developing ETL processes, transformations, testing, and ensuring data quality.
Cpd presentation
Dr. Narayan Kamliya is a medical officer and contributor who has worked at multiple hospitals over the past four years. He believes in internal success through positive thinking and hard work, and external success through helping others. His vision is to continuously learn and take on new opportunities. As a contributor, he finds satisfaction both internally from his work and externally from helping patients.
Psychology In UX
This document discusses how to conduct effective user research through asking the right questions. It explains that narrow questions lead to narrow answers, while broad, non-leading questions provide more valuable user feedback. The document provides tips for formulating different types of questions to better understand users and generate thought models from the data collected. Effective questioning involves understanding how a user's thoughts are structured to get insightful responses.
Tarea 1
Este documento trata sobre conceptos relacionados con la comunicación digital y la web. Explica brevemente las características de la comunicación interactiva y digital, así como los diferentes tipos de web (Web 1.0, 2.0 y 3.0). También define conceptos clave como hipervínculo, página web, sitio web, URL y lenguaje HTML.
Question Three
The document discusses feedback received from the audience of the film "Mummy Dearest". Research was conducted including questionnaires to understand the target audience, which was identified as people aged 15 and over who enjoyed supernatural horror genres like mystery and thriller. Feedback indicated director James Wan was well-regarded for his style in memorable supernatural horror films. It was also learned that 75% of the audience gets film information from social media and 50% from television advertisements. Music is important for creating suspense and tension, as evidenced by films like "The Shinning", so conventional unsettling sounds were used in the trailer.
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Primary research write up
The document summarizes primary research conducted to understand awareness of and potential audiences for Twine games. It involved:
1) Creating a flow diagram questionnaire that was completed by 50 young people to understand their familiarity with Twine and game preferences.
2) Most were unfamiliar with Twine and primarily played popular games like Call of Duty.
3) A second questionnaire of 50 people explored how young people learn about new games, finding online and social media marketing most effective.
Primary research write up 2
The document summarizes primary research conducted to understand awareness of and potential audiences for Twine games. It describes creating a flow diagram questionnaire and conducting surveys of 50 people at a college and youth theater. The research found most youth were unfamiliar with Twine and learned of other games mainly through online/social media marketing. This suggests online promotion would be key to raising awareness of Twine games among young people.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Question 5
The document discusses how a film production attracted their target audience of 15-18 year olds for a thriller film. They conducted surveys and questionnaires to understand what this audience likes, such as social media platforms, films set in cities, and having a female main character inspired by Uma Thurman in Kill Bill. They used this research to guide creative choices for the film's props, marketing on YouTube, and creating a social media presence to advertise and attract viewers. The goal was to understand the audience and create a thriller that would appeal specifically to their wants.
Primary and Secondary Audience Survey
The document summarizes the results of a survey conducted to understand the audience for a coming-of-age film. The survey asked about gender, age, favorite coming-of-age films, preferred genres, what participants enjoy and don't enjoy in films, which coming-of-age films they had seen, and which films they liked and why. The results showed that the target audience is females aged 13-17, and that participants enjoyed films with relatable characters, comedy, and clear narratives but disliked films with gratuitous content or slow plots. This information will help the filmmakers adapt their opening sequence to appeal to both primary and secondary audiences.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Question 5
The document discusses how the filmmakers addressed and attracted their audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 15+ audience demographic.
Question 5
The document discusses how the filmmakers addressed their target audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 18-34 age demographic as well as increasingly by those under 18, which matches their 15 and over audience.
Q 3 audience feedback
The document summarizes key learnings from audience feedback gathered during the production of a documentary. Some of the main findings included that the target audience of 11-19 year olds preferred a female voiceover narrator, liked the inclusion of statistics and facts, and felt there was too much pressure from teachers and parents to achieve good grades. The filmmakers incorporated this feedback by choosing a female narrator and including facts and a discussion of generational differences in perceptions of pressure. Additional feedback on early cuts of the film helped improve areas like audio levels and scene transitions.
Target audience evaluation
The document discusses research conducted to understand the target audience for a thriller film opening. A survey was created using SurveyMonkey and distributed on the filmmakers' blogs and social media to gather feedback from their target 16-40 year old audience. The survey asked about thriller genre and element preferences. Research also included sharing a draft film online to engage the target digital native audience and gather feedback through social media interactions.
Evaluation
The student learned about the importance of understanding their target audience through making a short film. They conducted questionnaires with 50 people in their target demographic to determine preferences around length, content, and platform. They also interviewed people to get feedback on the script and plot. After the film premiere, they surveyed attendees and found the film was successful in meeting expectations revealed in the pre-production research, such as having a relatable female protagonist. Conducting research helped the student design the film poster and review to appeal to their target audience.
Questionnaire analysis
- 94% of respondents use social media, with Twitter, Facebook, Instagram, and Snapchat being the most popular platforms.
- Females made up 60% of respondents, showing a need for representation of both genders.
- Respondents reported spending 1-4 hours per day on social media on average, indicating potential addictive behaviors.
- Results demonstrated that social media is widely seen as addictive due to how easy it is to use, access news and friends, and post photos constantly.
Question 3 rachaelmcinerney
Through questionnaires and focus groups with their target audience of females aged 16-35, the group learned that their audience enjoys supernatural and possession horror films. They found that elements like scary fonts, the use of a blue ribbon theme, and creepy edited images were effective in engaging their audience. Most of the feedback on their promotional materials was positive, praising the scary and unsettling feel, though some suggested toning down the image editing slightly. Overall, the audience seemed persuaded to watch the film based on the promotional packages.
Question 5
The document discusses how the author attracted and addressed their audience for an opening scene. They used Survey Monkey to gather feedback from their target audience about age, gender and music preferences to inform editing choices. Survey Monkey allowed the author to easily collect and analyze results. The author also uploaded the opening scene to YouTube to get a wider range of reliable feedback on what people liked and disliked, which helped identify improvements and engaging elements to include in the future.
Target audience research
The document summarizes the results of a survey conducted to research the target audience for a horror film trailer. Key findings include that abandoned buildings and the countryside were popular suggested settings, ghosts and zombies popular monsters, and psychological horror a preferred genre, though the filmmakers decided on torture-based horror. Trailers were deemed the most persuasive form of advertising.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Evaluation 3
The document summarizes the key learnings from audience research conducted to inform the creation of a supernatural horror film trailer. It discusses gathering information on the target demographic of 15-20 somethings and their interests in related genres. A survey found that half enjoyed supernatural horror and director James Wan. Respondents wanted effective special effects, suspense/tension, and minimal spoilers. Social media was the primary way potential audiences learn about new films. Sounds and music were cited as important for building atmosphere and emotion. Feedback on the completed trailer praised the unsettling music and frightening ending scene.
Visual Content Marketing: How it works, why it works and how to make it work ...
In this presentation, Danny Blackburn, Stickyeyes Content Director, demonstrates:
- Why visual content has become the big topic in content marketing.
- How visual content changes the way in which your audiences interact with your brand.
- How brands are capitalising on the power of visual content.
- Methods to make visual content work for your brand.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
More Related Content
Similar to Q5
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Primary research write up
The document summarizes primary research conducted to understand awareness of and potential audiences for Twine games. It involved:
1) Creating a flow diagram questionnaire that was completed by 50 young people to understand their familiarity with Twine and game preferences.
2) Most were unfamiliar with Twine and primarily played popular games like Call of Duty.
3) A second questionnaire of 50 people explored how young people learn about new games, finding online and social media marketing most effective.
Primary research write up 2
The document summarizes primary research conducted to understand awareness of and potential audiences for Twine games. It describes creating a flow diagram questionnaire and conducting surveys of 50 people at a college and youth theater. The research found most youth were unfamiliar with Twine and learned of other games mainly through online/social media marketing. This suggests online promotion would be key to raising awareness of Twine games among young people.
Evaluation question 5
The document discusses how the filmmakers attracted their target audience of 15-25 year olds, particularly 15-18 year olds, to their horror film opening. They used a teenage female actor to appeal to both males and females. Research showed horror appeals to both genders. The opening both followed and challenged horror conventions to attract audiences familiar with the genre but also offer some originality. Social media, particularly Facebook, was used to promote the film and engage audiences by sharing production updates and images. An engaging opening sequence with unanswered questions was important to attracting audiences to watch the full film.
Question 5
The document discusses how a film production attracted their target audience of 15-18 year olds for a thriller film. They conducted surveys and questionnaires to understand what this audience likes, such as social media platforms, films set in cities, and having a female main character inspired by Uma Thurman in Kill Bill. They used this research to guide creative choices for the film's props, marketing on YouTube, and creating a social media presence to advertise and attract viewers. The goal was to understand the audience and create a thriller that would appeal specifically to their wants.
Primary and Secondary Audience Survey
The document summarizes the results of a survey conducted to understand the audience for a coming-of-age film. The survey asked about gender, age, favorite coming-of-age films, preferred genres, what participants enjoy and don't enjoy in films, which coming-of-age films they had seen, and which films they liked and why. The results showed that the target audience is females aged 13-17, and that participants enjoyed films with relatable characters, comedy, and clear narratives but disliked films with gratuitous content or slow plots. This information will help the filmmakers adapt their opening sequence to appeal to both primary and secondary audiences.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Question 5
The document discusses how the filmmakers addressed and attracted their audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 15+ audience demographic.
Question 5
The document discusses how the filmmakers addressed their target audience. They conducted audience research through a questionnaire to understand preferences and gauge interest in different thriller themes. This helped inform the themes included in the film. Additionally, they created a Facebook page to promote the film once completed, as Facebook is widely used among their target 18-34 age demographic as well as increasingly by those under 18, which matches their 15 and over audience.
Q 3 audience feedback
The document summarizes key learnings from audience feedback gathered during the production of a documentary. Some of the main findings included that the target audience of 11-19 year olds preferred a female voiceover narrator, liked the inclusion of statistics and facts, and felt there was too much pressure from teachers and parents to achieve good grades. The filmmakers incorporated this feedback by choosing a female narrator and including facts and a discussion of generational differences in perceptions of pressure. Additional feedback on early cuts of the film helped improve areas like audio levels and scene transitions.
Target audience evaluation
The document discusses research conducted to understand the target audience for a thriller film opening. A survey was created using SurveyMonkey and distributed on the filmmakers' blogs and social media to gather feedback from their target 16-40 year old audience. The survey asked about thriller genre and element preferences. Research also included sharing a draft film online to engage the target digital native audience and gather feedback through social media interactions.
Evaluation
The student learned about the importance of understanding their target audience through making a short film. They conducted questionnaires with 50 people in their target demographic to determine preferences around length, content, and platform. They also interviewed people to get feedback on the script and plot. After the film premiere, they surveyed attendees and found the film was successful in meeting expectations revealed in the pre-production research, such as having a relatable female protagonist. Conducting research helped the student design the film poster and review to appeal to their target audience.
Questionnaire analysis
- 94% of respondents use social media, with Twitter, Facebook, Instagram, and Snapchat being the most popular platforms.
- Females made up 60% of respondents, showing a need for representation of both genders.
- Respondents reported spending 1-4 hours per day on social media on average, indicating potential addictive behaviors.
- Results demonstrated that social media is widely seen as addictive due to how easy it is to use, access news and friends, and post photos constantly.
Question 3 rachaelmcinerney
Through questionnaires and focus groups with their target audience of females aged 16-35, the group learned that their audience enjoys supernatural and possession horror films. They found that elements like scary fonts, the use of a blue ribbon theme, and creepy edited images were effective in engaging their audience. Most of the feedback on their promotional materials was positive, praising the scary and unsettling feel, though some suggested toning down the image editing slightly. Overall, the audience seemed persuaded to watch the film based on the promotional packages.
Question 5
The document discusses how the author attracted and addressed their audience for an opening scene. They used Survey Monkey to gather feedback from their target audience about age, gender and music preferences to inform editing choices. Survey Monkey allowed the author to easily collect and analyze results. The author also uploaded the opening scene to YouTube to get a wider range of reliable feedback on what people liked and disliked, which helped identify improvements and engaging elements to include in the future.
Target audience research
The document summarizes the results of a survey conducted to research the target audience for a horror film trailer. Key findings include that abandoned buildings and the countryside were popular suggested settings, ghosts and zombies popular monsters, and psychological horror a preferred genre, though the filmmakers decided on torture-based horror. Trailers were deemed the most persuasive form of advertising.
Evaluation question 4
The document discusses the target audience for a media product. It was decided that the primary target audience would be males aged 35 and above, as statistics showed this demographic frequently watched action films. Interviews with the target audience and secondary audiences provided insights into their interests in the genre. Specifically, they enjoyed fast-paced narratives with iconic genre elements and were turned off by non-linear stories. The media product was given a 15 rating since it contained some violence, targeting mainstream 15+ audiences.
Evaluation 3
The document summarizes the key learnings from audience research conducted to inform the creation of a supernatural horror film trailer. It discusses gathering information on the target demographic of 15-20 somethings and their interests in related genres. A survey found that half enjoyed supernatural horror and director James Wan. Respondents wanted effective special effects, suspense/tension, and minimal spoilers. Social media was the primary way potential audiences learn about new films. Sounds and music were cited as important for building atmosphere and emotion. Feedback on the completed trailer praised the unsettling music and frightening ending scene.
Visual Content Marketing: How it works, why it works and how to make it work ...
In this presentation, Danny Blackburn, Stickyeyes Content Director, demonstrates:
- Why visual content has become the big topic in content marketing.
- How visual content changes the way in which your audiences interact with your brand.
- How brands are capitalising on the power of visual content.
- Methods to make visual content work for your brand.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
Similar to Q5 (20)
Visual Content Marketing: How it works, why it works and how to make it work ...
Visual Content Marketing: How it works, why it works and how to make it work ...
Q5
- 1. 1 Leoni Heyn, Olivia Exton & Sophie Kirschke To attract our target audience, we used the website “Survey Monkey” to get a clear view on what it is our audience want to see. We asked them questions about a thriller opening and what they liked and what they would change. Because of this, we knew what they prefer and they expect to be in a thriller opening. Forty per cent of our target group said that they prefer a non-‐linear opening. We prefer a non-‐linear opening as well and these are the reasons why we chose the non-‐linear opening. This questionnaire helped us to attract and address our audience. Also we used social networks like Facebook and Twitter to get our survey out onto the internet; therefore, we had a wider social group of people answering our survey. Technology has made it easier to attract our target audience, as we would not have received as much detail on what it is our audience want to see in a thriller opening.