The document discusses the intended audience for a media product described as a thriller film called "PREY". It states that the audience would be around 50% men and 50% women due to elements like a female lead, action scenes, and a tense ending. It would likely attract teenagers and adults rather than children due to violent content suggested by the title and clues in the opening. The film aims to include people of all races and social classes by featuring actors of different races and portraying characters from both upper and lower classes.