Q2 media eval powerpoint
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I believe the main product and ancillary task were effectively linked together by using consistent branding across the company name, logo, website, advertisements, and web pop-up. For example, the same color scheme and slogan were used to ensure audiences instantly recognized the brand. Choosing to sponsor the TV show "Glee", which attracts the target audience, also helps maximize the likelihood of success. Placing the pop-up on sites aimed at young females, such as doll or bubble game sites, helps widely target the intended audience.
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Comparing my finished product to my design
My finished product is different from my original design. In my design, I planned to have my product name across the page next to the bottle photo. For my finished product, I added another model image and changed my brand name location from the bottom right corner to the top right corner. I also changed the layout and added more to the design compared to my original plan.
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The document discusses a Fox's biscuit advertisement that used animation of a panda character to attract a younger audience and increase profits. The advertisement was effective because the animation was engaging and interactive, capturing people's attention and imagination in a fun way that made the advert memorable. Digital graphics like the CGI character Vinnie from the Fox's logo helped communicate the advert's message in an eye-catching manner aimed at younger viewers.
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This memo provides concerns about a viral video project called "Viral Video–Straight from the horse’s mouth". The summary points are:
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2. The content and concept are most important in controlling which audience is reached, and there is a risk of the wrong audience if the video focuses on humor alone rather than useful information for customers.
3. For a company's viral marketing to be successful, the company needs good brand recognition so the video increases traffic to a desired website or landing page as part of a predetermined marketing plan.
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Personal Marketing of Unilever brands Axe and Dove since 1983.
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While personal marketing can be taken too far if the strategy fails or brand image becomes desperate, there is no conflict of interest between Axe portraying women as sex symbols and Dove's "Real Beauty" campaign. Although controversial, both brands' campaigns have been effective for Unilever.
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This memo provides concerns about a viral video project called "Viral Video–Straight from the horse’s mouth". The summary points are:
1. The project is missing key elements that make viral videos successful, such as reaching the intended audience inexpensively as an alternative to traditional advertising.
2. The content and concept are most important in controlling which audience is reached, and there is a risk of the wrong audience if the video focuses on humor alone rather than useful information for customers.
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- Feedback from a survey and witnesses identified strengths like the detailed growth plan but also weaknesses like a lack of eye contact.
- Improvements were made to the Prezi presentation like changing the text formatting and adding zoom features.
- Examples from the pitch like the front cover and production plan were discussed. The front cover had successful elements but could be improved.
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The document discusses the development of a social action campaign promoting LGBTQ rights. The creator aimed to design pieces that were striking, simple, and conveyed the campaign's message clearly without room for confusion. This included refining an initial pun-based logo to instead feature bright colors and the phrase "Just Be U." Feedback indicates the pieces communicate support for LGBTQ individuals and normalize diverse identities while educating audiences.
Social action evaluation
The document discusses the development of a social action campaign promoting LGBTQ+ rights. The creator aimed to design pieces that were striking, simple, and conveyed the campaign's message clearly without room for confusion. Based on feedback, the initial logo idea was refined to be more appropriate and sensitive. Overall, the techniques used were effective at creating shareable graphics that raise awareness of the issue in an accessible way.
Media evaluation
The document discusses how the media product uses and challenges conventions of real media products. It analyzes each component of the media product, including the main TV ads, sponsorship ad, and radio ad. It examines conventions used, such as including fashionable female actors, upbeat music, and branding at the end. It also discusses conventions challenged, like not explicitly showing the nails or using persuasive language. Audience feedback found the ads were clearly part of the same campaign and most found the logo and slogan memorable. The document learns that keeping the product clear and including branding throughout may improve understanding.
Evaulation question 2
Yes, the group's three products - a teaser trailer, magazine cover, and movie poster - clearly appeal to the same target audience through consistent genre, narrative themes, and character representations. The teen drama genre was selected to target teenagers and young adults. All products tell the same story about the four main characters and their experiences in high school. Visual elements like the neon color scheme, characters' positioning, and inclusion of the movie's title connect the narrative and characters across formats. This consistency ensures the products will effectively "speak" to the intended 15-21 year old target audience.
Dynamic a&p presentation
The document is a presentation from Dynamic A&P proposing ways to revamp advertising for Arnott's Tiny Teddy biscuits. They recommend expanding the target market to include adults, launching a TV advertising campaign showing children bonding over the product, placing ads on parenting/child websites, creating an educational online game for kids, and moving Tiny Teddy to more accessible shelf space in stores. Dynamic A&P believes these changes to advertising, promotion, and product placement can increase sales and revenue for Tiny Teddy.
Media Studies - A2 Evaluation Draft 1
Jacob Smith discusses how he used new media technologies in creating a series of 5 television commercials for a fictional hair product called "Peak Hair". He used YouTube to research existing commercials and find background music. Google Docs helped him create surveys to determine his target audience and evaluate audience feedback. His blog, created using Blogger, allowed him to document his creative process and share his work. Finally, he utilized Facebook and Twitter to promote his surveys and gather responses.
Advanced portfolio evaluation
Hannah analyzed the forms and conventions of real beauty and skincare advertisements to develop a cohesive brand identity across her five advertisements. She used techniques like close-up shots, natural colors, slow pacing, and consistent music to match expectations. However, she also challenged some conventions like ending with the logo instead of a product shot. She chose to sponsor "Loose Women" because it aligned with her target audience and allowed daily exposure during primetime. For her radio advert, she employed techniques like rhetorical questions and sound effects while subverting some conventions like repetitive music.
Poster analysis
This document analyzes the genre of soap operas and how they use ancillary products like posters to promote and advertise their shows. It discusses several key elements that are typically included in soap opera posters and why they are important. These key elements include taglines, images of protagonists, use of social media, logos, and colors/themes. The taglines help contribute to the fan base and create interest. Images of protagonists create star appeal to engage consumers. Social media creates synergy across platforms for more advertisement. Logos help with brand identity and identifying the channel. Colors and themes depicted drama and trouble to persuade viewers.
Communication Research PPT
Luvs is a brand of disposable diapers made by Procter & Gamble that specializes in diapers for various ages and sizes. In 2011, Luvs launched a revamped line of diapers and created an animated TV ad campaign called "Poop, There It Is" featuring infants in a "heavy dooty" pageant. However, the ad received largely negative feedback for being too focused on excrement and for not showing what the product was or who the target audience was intended to be.
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Q2 media eval powerpoint
- 1. How effective is the combination of your main product and ancillary task? By Danielle Betts
- 2. I believe my main product and my ancillary task have worked together to create an effective final product. By using the company name, logo and website in the same fashion each were linked together.
- 3. For example: The same colour scheme and slogan was used in my web pop up and each of my advertisements ensuring the audience would be instantly aware of the nature of the product. They will be able to instantly recognise the brand which makes it a successful selling effort and is likely to secure sales from audiences who feel connected and familiar with the product.
- 4. The sponsorship sequence I have made will sponsor the popular E4 programme ‘Glee’. The show attracted 1.614 million viewers and a 6.1% share, the show's best E4 audience so far. I chose this program as its target audience is similar to that of the ‘BeGood’ target audience, maximizing the likelihood of success for the brand.
- 5. My pop up is likely to appear on sites aimed at a young age range of predominantly females, perhaps a frequently visited game site such as...
- 6. OR DollzMania Bubble Struggle
- 7. This would enable the target audience to be widely targeted and although it has been suggested that boys play computer games more than girls, these types of game are likely to be far more popular with the female market.