Jason Duke of StrangeLogic

1. Deck 1: Why Stereotypes are your Friend & Also Your Enemy @JasonD Note to self: 3 Decks incorporated below – Choose the one that seems “right” for the session on the day! Deck 2: Affiliate Nirvana - from Start to Bank! Deck 3: Inside Pzyche

2. Why Stereotypes are your Friend & Also Your Enemy ....and How Understanding the difference will put more $$$ in your pocket! @JasonD

3. Are there European Stereotypes? @JasonD

4. Yes there are.... @JasonD

5. French? What about the French? @JasonD

6. Monsieur ? @JasonD

7. Madame ? @JasonD

8. The Brits? @JasonD

9. Londoners? @JasonD

10. British Northerners? @JasonD

11. The 1%? @JasonD

12. Are there American Stereotypes? @JasonD

13. Hell Yeh! @JasonD

14. Texan? Texas? @JasonD

15. Average Texan? @JasonD

16. Average Texan? @JasonD

17. Average Texan? @JasonD

18. @JasonD

19. Are all Californians computer geeks? @JasonD

20. Or in a gang? @JasonD

21. Women... @JasonD

22. This feels stereotypical ... @JasonD

23. Is this any better ? @JasonD

24. Or is this closer to the truth ? @JasonD

25. Men @JasonD

26. A “real” man? @JasonD

27. A “real” man? @JasonD

28. ....the truth is much simpler, sometimes stereotypes are relevant for an individual and sometimes they are not... Stereotypes have a lot of fact in them. For example.... @JasonD

29. This is a “real” man  @JasonD

30. But many stero types have factual basis Who is English.... @JasonD

31. ..and LOVES a cup of tea! @JasonD

32. But when are stereotypes right or wrong? @JasonD

33. The Big 5 Also Known As The Five Factor Model @JasonD

34. @JasonD

35. Every one of us has differing levels in each of the 5 traits. It is the combination across all 5 that makes us who we are. @JasonD

36. Peter Rentfrow is a Lecturer in Social and Developmental Psychology at the University of Cambridge. Sam Gosling is the Professor of Psychology at the University of Texas, in Austin. Sam Gosling Peter Rentfrow THESE GUYS ROCK! @JasonD

37. WSJ Interactive Chart based on Rentfrow & Gosling’s work http://s.wsj.net/public/resources/documents/info-PERSONALITY08.swf @JasonD

38. Extroverted - North Dakota @JasonD

39. Agreeable - North Dakota @JasonD

40. Conscientious – New Mexico @JasonD

41. Neurotic – West Virgina @JasonD

42. Open – New York @JasonD

43. Show me the damn money! @JasonD

44. Understand React Earn @JasonD

45. Understanding your visitor MORE as a person and LESS as a random IP address.... @JasonD

46. ..then treating them as the unique person they are delivers big bucks and happy visitors... @JasonD

47. Affiliate Business 30%+ Conversion from Unique Visitor to Action Niche Retail Space @JasonD

48. Affiliate Business 30%+ Conversion from Unique Visitor to Action Niche Retail Space @JasonD

49. Oh Shit....... It’s so damn high already. How do we increase that? @JasonD

50. Take the visitors’ Pain Away Offsite Intelligence giving Onsite Optimization @JasonD

51. Take the visitors’ Pain Away Opportunity Cost... @JasonD

52. Note to self – Pray the wifi works properly cos you need to login Pzyche and show everyone how to use it Demo Account: http://reports.pzyche.com Username:generaldemo Password: demo

53. In case the wifi is crap crap here are some slides to try and help you bluff & bluster your way through till the end 

54. Customer Retention

56. Customer Retention

58. Where do they shop?

59. Affiliate Nirvana Deck 2

60. Affiliate Nirvana Media Buying 101 – 901 In 30 Minutes

75. INSIDE PZYCHE Deck 3

76. Let Me Show You Inside Pzyche Two Visitors come to your Site. You detect their IP addresses and GEO locate them. They are both from: Small Town, Mid West State, USA. 1 2

77. Current Best of Breed Analysis 1 Let ’ s look at Visitor #1 using the best data analysis available. We know where the visitor is from so let ’ s analyse the visitor using Experian ’ s ‘Mosaic USA’ profiling product. This visitor falls under: “ Small Town Endeavors Group ” Median Income: $28,000 Education Level: High School Sex: 60% Male Median Age: 32 Married: 40% likelihood Drives: Dodge, GMC or Ford

80. Geek Alert! Before we start analysing Visitor #2 please accept our apologies in advance as it is very geeky - although we specifically chose just one small test within the Pzyche system that was “ relatively ” simple to explain! 2

81. The Pzyche Way 2 Let ’ s look at Visitor #2 but instead of the current “ best of breed ” marketing tools that we used with Visitor #1, let ’ s start with just one little test from Pzyche hoping to answer the question… Is this Visitor a Business Traveller?

86. Let’ s also look at US Government Immigration Statistics telling us the numbers of travelers to the US from the UK. This enables us to ascertain the % probability of the visitor being a visitor from the UK versus an American with a badly configured PC. Is This a Badly Configured PC? 2

88. Is this a Brit on Holiday in the USA? We are assisted by an AP IPSOS study from 2007 stating that 1 in 5 holiday makers take their laptop on holiday with them, when compared to business travellers, where close to 100% take a laptop with them. This allows us to define the probability of someone with their language set as en-gb within the US, on a laptop, as being likely to be a business traveller. 2

89. How? This probability is further reinforced as US Census Data detailing the number of immigrants from the UK to the US, enables us to model within the data, the likelihood of the visitor being a British Ex Pat based on the age of the laptop. We then further reinforce this data by defining the likelihood of the laptop not being upgraded since it was purchased based on its age, as studies show the average amortisation period for business laptops is 3 years. 2

90. How? Ultimately this data enables us to calculate that this visitor is most likely to be a business traveller rather than the alternatives. How much more likely? Well, this visitor is 83.3% likely to be a business traveller. 2

93. The Result? Pzyche Analysed Traffic Mean Annual Income: $433,300 Mean Net Worth : $2.85M 75% purchased luggage in the past year 44% spent over $300 on luggage 44% own two or more cars 55.7% own a BMW, Lexus and/or Mercedes 58.2% aged between 25 - 54 91% likely to visit “ Online Trading Sites ” 83% likely to visit “ Online Gambling ” sites 78% likely to be a Poker “ Play Money Player ” 73% likely to be a Poker “ Real Money Player ” 68.6% likely to be a “ Poker VIP ” + Pzyche Secret Sauce What is the likelihood of the visitor.. Being a member of a frequent flyer program? Partaking in online gaming? What is their game of choice? What are their favourite Side Games? Who is their preferred operator? Are they a Play Money Player or A Real Money Player? What is their preferred deposit option? If a Real Money Player are they a VIP? =

94. How Do You Speak to “ The Money Prospect ” ? I think we ’ d agree that the way we should communicate with this prospect is different from the standard. Pzyche deliver the tools for you to create effective messaging and tailor the experience for these visitors as an individual NOT as a random IP Address! This delivers MUCH higher revenues and profits for your business!

95. Pzyche allows you to seek, find, convert and retain, the ‘ Golden Prospects ’ !

96. Onwards toward Conversion Arb Costs Ad. Exchange Identifying the prospects that are likely to convert prior to them visiting your site also allows you to arbitrage your acquisition costs for those visitors by using Advertising Exchanges etc. If you purchase traffic at $3 CPM and only convert a fraction of visitors, might you prefer to identify those most likely to NOT convert and sell that traffic to someone else? Customer Acquisition

97. Do we wish to show 2 unique individuals the same content? Pzyche allows you to personalise for the individual Customer Conversion

98. Shouldn ’ t retention marketing be personalised too? Customer Retention

99. Pzyche delivers Visitor Propensity Intelligence