How can you use text data combined with customer activity to learn how to speak better to customers? This talk is a brief overview of how CDK Global levered review data and mystery shopped email communication to learn both general and specific ways of creating effective copy and communication practices. The three general tips were:
1. Be specific.
2. For non-expert customers: pain points > jargon.
3. Speak to the customer’s next steps and desires. Don’t be vacuous.