This document discusses the importance and personal nature of mobile devices. It notes that mobile usage has exploded, with over half of social media traffic coming from smartphones. People use their mobile phones frequently and personally to communicate with others throughout the day. The document suggests that donations could be made more repeatable by linking them to emotional moments on mobile, rather than just payments. It advocates for making websites and emails mobile-friendly, personalizing content, and attaching feelings to giving on mobile.
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The Van Andel Institute fights against cancer and Parkinson's. Allyson actively used mobile giving to fuel that fight.
Webinar participants learned from her how switching to a virtual paddle raise for signature galas is just one of the many ways to increase fundraising effectively. She'll share, in the webinar, how using mobile delights gala guests with how easy it is to donate instantly.
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Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
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Northwell Health Foundation is the fundraising arm of the largest private healthcare provider in New York. However, cultivating meaningful ongoing relationships with their donor base is always challenging. Join Give by Cell’s CEO Dave Asheim as he talked with Senior Director of Special Events Mindy Reade of New York’s Northwell Health Foundation about why they moved to mobile giving and how they’ve achieved success after adopting the Give by Cell engagement platform.
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How to leverage technology to turn volunteers into ambassadors for the causes they care about in their communities.
How to design a personal volunteer experience that fits the lifestyle of volunteers and engages them in your purpose.
How to remove barriers to connection between volunteers, their networks and the cause.
What really drives consumers to use certain branded mobile apps or websites? That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense...
How Mobile Takes the Friction out of Fundraisinggjhassin
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Webinar participants learned from her how switching to a virtual paddle raise for signature galas is just one of the many ways to increase fundraising effectively. She'll share, in the webinar, how using mobile delights gala guests with how easy it is to donate instantly.
How Mobile Takes the Friction out of Fundraisinggjhassin
The Van Andel Institute fights against cancer and Parkinson's. Allyson actively used mobile giving to fuel that fight.
Webinar participants learned from her how switching to a virtual paddle raise for signature galas is just one of the many ways to increase fundraising effectively. She'll share, in the webinar, how using mobile delights gala guests with how easy it is to donate instantly.
FUNDRAISING SECRETS FROM LA NONPROFIT HOUSING WORKSgjhassin
Celina Alvarez, Executive Director of Housing Works and Dave Asheim, co-founder and CEO of Give by Cell, as they discussed the charity’s success after adopting mobile giving and why this technology can drastically increase funding for any organization.
Handheld apps that work by touch require you to design not only how your pixels look, but how they *feel* in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty "rule of thumb" design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight. This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.
What will you learn?
■Discover the ergonomic demands of designing for touch.
■Find out how the iPad's form and size create unique design considerations.
■Devise interface metaphors that invite touch.
■Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.
■Learn why buttons are a hack and how to design interfaces without traditional UI controls.
■Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.
■Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.
Get to Know Digital Moms: We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits? How do they spend their time online? What devices do they prefer? What do they share – if they share anything at all? How does that translate into the purchases and decisions they make?
5 Reasons to Use Mobile Giving this Holiday Seasongjhassin
The holiday season is the perfect time to reach out for charitable giving. We discussed the opportunities available to your nonprofit organization during this important fundraising period.
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4. Mobile usage has already exploded
55% of Twitter & Facebook traffic comes from
smartphones
83% of Twitter users have browsed by mobile
The need for a mobile optimised site is greater than
ever
Even though apps are all the rage.
7. The most personal of device
Everything you do on a mobile phone is inherently
personal; you call people you know; send SMS to
friends; email colleagues; organize social events.
You do this all day, every day, over 150 times a day
That’s every 7 minutes while you’re awake
9. Use Emotion
Link a giving moment to an emotional event or response – e.g. “I saw a picture my mum would have
liked… I will upload it and pay 10p to charity”
Just more stats for background use while explaining the slide30M more smart phones were sold than PCs in Q4 of 201113.2% of the 6.1 billion mobile devices are smartphones, in the UK, United States and Germany this rises to 30%, in Sweden and Finland as much as 50%Almost 50% of UK internet users are going online via mobile phone data connections55% of Twitter's traffic comes from mobile devices83% of Twitter users overall have browsed by mobile33% of Facebook’s traffic comes from mobile devices50%+ of Facebook status updates are from mobilePayPal has seen mobile payments sore from $141M in 2009, $750M in 2010 and up to $4B in 2011
It may be a cliché but it is true we wake up to our phone, we have it by our side all dayWe go back home to get it if we leave it there by mistake (as opposed to our wallet which we would leave at home)It is the last thing we check at night, before setting the alarm on it for the morning after.It is the most personal of device and in a few years it will know us better than we know ourselvesIt will know our bodies and what shape we are in sooner than that, (think run keeper or nike run)…
So for a campaign or a service to be taken seriously (and not feel out of place) on mobile it must be personalised and utterly relevantBlanket untargeted or irrelevant messages actually do more harm than good.This is the opportunity to have a more respectful, more meaningful, longer conversation – and hence relationship – with customers.Service them at their point of need
Mobile ads will only work if they are as personal as the other communications on your phone.If they are not, they will stand out, and not in a good way.
Use the potential of mobile to actually make mobile ads “mobile”Not just web ads squeezed down to a 300 wide sliver of an advert.They need to be integrated and personal and location based and and and…