BeefCast Sponsor Report Sep Oct 2008

1. Sponsor Report
September/October 2008

2. Sept/Oct Sponsor Report
A Note from
the host
BeefCast Impression Stats
* Perspective of a new 40,000
generation of progressive
35,000
agriculturalists at the National FFA
Convention, where over 30,000
Banner Impressions
50,000 young people gathered 25,000
together with their passion for
agriculture and the grandiose 20,000
Email Impressions
goal of feeding a growing world 15,000
population. While the challenges
10,000 Podcast Impressions
we continue to face seem to be
more dynamic than ever, we are 5,000
fortunate to have young leaders
-
with the passion and desire to solve Sep Oct Total
them all and lasso the moon, too.
* Which is good because
the challenges presented to our
industry are continually developing
beyond the rising production
costs that end at the farm gate.
The presence of the Humane BeefCast Downloads
Society of the United States has
also risen substantially as they
dedicate millions of dollars from Podcast Downloads
their packed coffers to the ballot
initiative Proposition #2 in the
state of California. As you are September
probably aware the proposal October
restricts the freedoms of livestock
producers and constrains their 3,566
production practices through the
implementation of housing size
minimums in the name of “animal
welfare.” The need for unity in the
voices of all agriculturalists has
3,301
never been greater than today.
Trent
Fredenburg

3. Sept/Oct Sponsor Report
Events Attended Sept/Oct
Facts
• Ohio Angus Conference
• National FFA Convention 24 shows were produced
• Beef Quality Summit 137 average downloads per
episode in September/October
6,867 total podcasts downloaded
13,734 podcast impressions
Interviews
21,142 email impressions
49 interviews conducted 1,938 banner impressions
36,814 total impressions
See Who’s Listening
http://www.trufflemedia.com/maps/BeefBatchGeocode20080901to20081031.html

4. Sept/Oct Sponsor Report
“The BeefCast
community is
succeeding in their Benefits of Podcasting
efforts to encourage
and motivate their • Enhance customer intimacy.
audience to consider • Engage decision makers and influencers.
the pertinent • Share product messages and stories more dynamically than most other
challenges the beef media.
industry is facing. • Connect with customers where traditional marketing/sales do not.
It is a great way • Deliver valuable insight to customers like no other company.
to keep updated in • Integrate with other components of the marketing mix.
a short amount of • Provide a convenient source of information that can be listened to where
time.” and when they wish.
-BeefCast • Feedback sought regularly through Web comments, surveys, email
Listener feedback, and toll-free telephone.
• Incredibly flexible and responsive – Changes to content and format are
made quickly in response to customer interests and recommendations.
• Coverage of industry events, promotion, and travel are included as part of
the sponsorship without additional expense.
Truffle Connects you and
your Key influencers &
Decision Makers
• Producers of the most downloaded agricultural podcasts
• Largest source of online interviews
• Widest array of agricultural sponsorship
• Sophisticated member tracking
• Relationships with international media and information sources
• Preferred conference content distribution partner
• Information people are asking for
• Integrated content management

5. For more information contact Aaron Gilbertie
agilbertie@TruffleMedia.com
317.690.7097