SlideShare a Scribd company logo
Examples of
purpose
Purpose example # 1
Tomato producers
Produce tomato products and services
that consistently achieve the quality
and service expectations of customers.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4
http://www.managementexchange.com/video/paul-green-mashup-talk
Purpose example # 2
Tea producers
https://www.honesttea.com/about-us/our-mission
http://blog.hubspot.com/marketing/inspiring-company-mission-statements
Create and promote great-tasting,
healthier, organic beverages.
Purpose example # 3
Makers of tools for farmers
http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html
Help farmers do a better job
feeding the world.
Further inspiration
https://www.teacherspayteachers.com/Product/Farming-innovation-1711981
Purpose example # 4
Supermarkets
Make food shopping a joy, not a chore.
http://biztimes.com/article/20121001/BLOGS/121009990
Purpose example # 5
Search companies
http://www.google.com/intl/en/about/company/
Organize the world’s information and
make it universally accessible and useful.
Idea
Help people find what they need
when they need it.
Purpose example # 6
Blogging platforms
I was very excited about the idea of
democratizing media, and that’s
what mattered.
Livingston, Jessica: Founders at Work, p. 118.
Evan Williams
www.twitter.com was born when its creators
noticed how alive and engaged they felt
when communicating with each other in real
time over SMS.
http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible
https://twitter.com/about
Help people create and share ideas and
information instantly, without barriers.
Further inspiration
https://www.teacherspayteachers.com/Product/Twitter-for-education-2243736
Purpose example # 7
Education services
Helping people find and pursue
their passion.
https://twitter.com/raymond_hofmann/status/532940141393088512
Creating the conditions that
help a person to grow.
http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
https://twitter.com/jimpknight/status/543005726588026880
Helping people understand the world
around them and the talents within them.
Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-rethink-education-1487725
Purpose example # 8
Hairdressing services
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6
Help people feel good about themselves.
Purpose example # 9
Skincare products and services
Help women feel beautiful.
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
Purpose example # 10
Elderly care
Help elderly people become self sufficient
and to keep attached to family and friends.
Lars Kolind: The Second Cycle, p. 40.
Purpose example # 11
Makers of health care tools
Help doctors and nurses save time, so
they can serve more patients every day.
Adapted from
Lars Kolind: The Second Cycle, p. 40.
Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-deliver-health-care-2318302
Purpose example # 12
Transportation services
http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.html
Joe Pulizzi: Epic content marketing, p. 118.
Democratize the travel experience.
Idea
Make the trip from a to b a social experience.
Purpose example # 13
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
Be a relentless ally for the individual investor.
Purpose example # 14
Insurance services
https://www.iag.com.au/sustainable/reports/2011/purpose.shtml
http://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/
Help people manage risk and recover
from the hardship of unexpected loss.
Make people healthier
and enhance as well as
protect their lives.
https://www.discovery.co.za/portal/individual/corporate-view-content?corporateNodeName=about-us
Purpose example # 15
Makers of electronic devices
Connect people and enable communication any
place, any time.
A smartphone is just one way to accomplish that..
A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
Further inspiration
https://www.teacherspayteachers.com/Product/Internet-of-Things-2056421
Purpose example # 16
Recycling services
http://www.blacksmithinstitute.org/
Purpose example # 17
Airbnb
Enable travelers to stay
at people's homes.
https://www.airbnb.com/
http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy
Further inspiration
http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12
http://creatingminds.org/tools/purposing.htm
http://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/
https://hbr.org/2011/03/todays-innovative-idea-can-ris.html
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
https://www.linkedin.com/pulse/purpose-comes-from-within-josh-bersin
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden
http://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.
http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purpose
http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/
http://www.teachthought.com/learning/finding-purpose-teacher/
http://www.wikihow.com/Find-Your-Life's-Purpose
http://youtu.be/R-66hqoNddk
http://youtu.be/0TkEA3awGnc
http://youtu.be/iAZwvTV3CyQ
http://youtu.be/C8RVV57Mj3g
https://youtu.be/iUdhJ_S_z3w
https://www.teacherspayteachers.com/Product/What-is-your-purpose-1438787
What is your purpose?

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Buurtzorg
BuurtzorgBuurtzorg
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Saying no
Saying noSaying no
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What can money not buy
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Random word
Random wordRandom word
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Beliefs
BeliefsBeliefs
Beliefs
 
Ikigai
IkigaiIkigai
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Adult development
Adult developmentAdult development
Adult development
 
Coaching
CoachingCoaching
Coaching
 
Sustainable parenting
Sustainable parentingSustainable parenting
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Community
CommunityCommunity
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The purpose of music
The purpose of musicThe purpose of music
The purpose of music
 
Sihlfeld Cemetery
Sihlfeld CemeterySihlfeld Cemetery
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Design thinking
Design thinkingDesign thinking
Design thinking
 
Democracy
DemocracyDemocracy
Democracy
 
Questions to find your purpose
Questions to find your purposeQuestions to find your purpose
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Thankfulness exercises
Thankfulness exercisesThankfulness exercises
Thankfulness exercises
 
German nouns
German nounsGerman nouns
German nouns
 
The passive voice in German
The passive voice in GermanThe passive voice in German
The passive voice in German
 
German verbs
German verbsGerman verbs
German verbs
 
Konjunktiv
KonjunktivKonjunktiv
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