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Purpose examples
The document provides examples of purposes for different types of organizations and businesses. Some examples included helping farmers do a better job feeding the world (makers of tools for farmers), helping people feel good about themselves (hairdressing services), and enabling travelers to stay at people's homes (Airbnb). The document also provides links to additional resources on defining organizational purpose.
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Purpose examples
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- 2. Purpose example #1 Tomato producers
- 3. Produce tomato productsand services that consistently achieve the quality and service expectations of customers. http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4 http://www.managementexchange.com/video/paul-green-mashup-talk
- 5. Purpose example #2 Tea producers
- 6. https://www.honesttea.com/about-us/our-mission http://blog.hubspot.com/marketing/inspiring-company-mission-statements Create and promotegreat-tasting, healthier, organic beverages.
- 7. Purpose example #3 Makers of tools for farmers
- 8. http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html Help farmers doa better job feeding the world.
- 9.
- 10. Purpose example #4 Supermarkets
- 11. Make food shoppinga joy, not a chore. http://biztimes.com/article/20121001/BLOGS/121009990
- 12. Purpose example #5 Search companies
- 13. http://www.google.com/intl/en/about/company/ Organize the world’sinformation and make it universally accessible and useful.
- 14. Idea Help people findwhat they need when they need it.
- 15. Purpose example #6 Blogging platforms
- 16. I was veryexcited about the idea of democratizing media, and that’s what mattered. Livingston, Jessica: Founders at Work, p. 118. Evan Williams
- 17. www.twitter.com was bornwhen its creators noticed how alive and engaged they felt when communicating with each other in real time over SMS. http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible
- 18. https://twitter.com/about Help people createand share ideas and information instantly, without barriers.
- 19.
- 20. Purpose example #7 Education services
- 21. Helping people findand pursue their passion. https://twitter.com/raymond_hofmann/status/532940141393088512
- 22. Creating the conditionsthat help a person to grow. http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/
- 23. https://twitter.com/jimpknight/status/543005726588026880 Helping people understandthe world around them and the talents within them.
- 24.
- 25. Purpose example #8 Hairdressing services
- 26. http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6 Help people feelgood about themselves.
- 27. Purpose example #9 Skincare products and services
- 28. Help women feelbeautiful. A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
- 29. Purpose example #10 Elderly care
- 30. Help elderly peoplebecome self sufficient and to keep attached to family and friends. Lars Kolind: The Second Cycle, p. 40.
- 31. Purpose example #11 Makers of health care tools
- 32. Help doctors andnurses save time, so they can serve more patients every day. Adapted from Lars Kolind: The Second Cycle, p. 40.
- 33.
- 34. Purpose example #12 Transportation services
- 35. http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.html Joe Pulizzi: Epiccontent marketing, p. 118. Democratize the travel experience.
- 36. Idea Make the tripfrom a to b a social experience.
- 37.
- 38. http://hbr.org/2014/05/from-purpose-to-impact/ar/1 Be a relentlessally for the individual investor.
- 39. Purpose example #14 Insurance services
- 40. https://www.iag.com.au/sustainable/reports/2011/purpose.shtml http://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/ Help people managerisk and recover from the hardship of unexpected loss.
- 41. Make people healthier andenhance as well as protect their lives. https://www.discovery.co.za/portal/individual/corporate-view-content?corporateNodeName=about-us
- 42. Purpose example #15 Makers of electronic devices
- 43. Connect people andenable communication any place, any time. A smartphone is just one way to accomplish that.. A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.
- 44.
- 45. Purpose example #16 Recycling services
- 46.
- 47. Purpose example #17 Airbnb
- 48. Enable travelers tostay at people's homes. https://www.airbnb.com/ http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy
- 49. Further inspiration http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12 http://creatingminds.org/tools/purposing.htm http://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/ https://hbr.org/2011/03/todays-innovative-idea-can-ris.html http://hbr.org/2014/05/from-purpose-to-impact/ar/1 https://www.linkedin.com/pulse/purpose-comes-from-within-josh-bersin http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden http://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p.48. http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purpose http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/ http://www.teachthought.com/learning/finding-purpose-teacher/ http://www.wikihow.com/Find-Your-Life's-Purpose http://youtu.be/R-66hqoNddk http://youtu.be/0TkEA3awGnc http://youtu.be/iAZwvTV3CyQ http://youtu.be/C8RVV57Mj3g https://youtu.be/iUdhJ_S_z3w
- 50.