Capturing customer data through traditional methods like paper surveys can be expensive and ineffective. A company called Purple has helped over 45,000 venues in 120 countries collect over 145 million customer profiles by offering WiFi login services that require customers to provide contact information in exchange for access. One Purple customer, a casual dining brand, values each customer record at $5 and was able to add 1 million new records to its CRM through Purple, effectively generating $5 million worth of additional customer data.

1. Capturing accurate customer data can be difficult. You can’t just have somebody at the front of a
store with a clipboard collecting names and email addresses or ask them to complete a survey
before you take payment. It can also work out as expensive, the average cost per lead for CRM
and display advertising is $71 with PPC advertising coming in at $60.
I mean you could, but how effective is that going to be?
How are you currently capturing customer data and how much value would you place on a CRM
record? Purple has helped our customers collect over 145 million customer profiles across 45,000
different venues in over 120 countries.
Purple can help businesses gather feedback
Capture customer data
Collect the data you want
Custom fields help you get the information you need
Custom field log in forms enable you to capture any
data you wish, allowing you to create the best possible
customer profile for your business. Users must complete
a form with contact information before accessing the WiFi,
by asking for customer details a value exchange takes
place. The customer gets WiFi access and you get the
information you need to be able to market back to them
and encourage repeat business and increase spend per
visit.
Social log-in
Allow customers to log-on to the WiFi using their social
media profiles
Social media log-in allows you to capture richer and
more detailed data such as social interests, date
of birth, gender and more. This allows you to build
accurate customer profiles, helping you to truly
understand your customers which can then be used
to influence your marketing and communications

2. What do our customers say?
One of our customers, a leading casual dining brand attributes a $5 value on each customer CRM record. Over a 12 month
period, they were able to add 1 million records to their CRM using Purple data. In effect, this has generated $5 million worth
of data. They have used this data to market back to customers to increase recency and frequency of visits and therefore
spend per customer.
Put the data where want
Seamless integration with leading CRM and mailing
platforms
Simply and quickly pull together new mailing lists
using the data captured as and when new customers
log into your WiFi. Our integrations will collect data
such as first name, last name, email address and other