This document discusses various aspects of promotion in the pharmaceutical industry, including the objectives, mix, and techniques of promotion. It provides details on advertising, detailing, direct mail, sales promotion, and publicity/public relations as components of the promotional mix. The document also discusses factors to consider in designing a promotional strategy, such as market nature, product nature, product lifecycle stage, and available funds. Promotion at the retail level and use of packaging as a promotional tool are also summarized.
This document discusses the role of detailers or pharmaceutical sales representatives in promoting drug products. It provides details on the detailing process, which involves identifying and qualifying prospective customers, presenting sales messages and product samples, and following up. It describes the duties of detailers, which include providing information to healthcare professionals, distributing drug samples, and maintaining relationships with retailers and wholesalers. Key qualities of effective detailers are also outlined, such as knowledge, communication skills, and the ability to convince customers. The document also discusses how sales forces are managed through elements like territory assignment, performance evaluation, and compensation.
This document discusses the key aspects of staffing and human resource management (HRM) in a pharmaceutical organization. It covers the following main points:
1. The main activities of HRM include recruiting, selecting, training, evaluating and compensating employees to help achieve organizational goals.
2. Staffing involves finding and attracting potential candidates for open positions through both internal and external recruitment. Selection methods include interviews, tests and simulations to evaluate candidate fit.
3. Development and training of employees is important for enhancing skills and abilities. Different types of training like orientation, skills and on-the-job training are used. Performance is also regularly appraised.
4. Compensation includes wages, bonuses and
This document discusses various aspects of promotion in the pharmaceutical industry, including the objectives, mix, and techniques of promotion. It provides details on advertising, detailing, direct mail, sales promotion, and publicity/public relations as components of the promotional mix. The document also discusses factors to consider in designing a promotional strategy, such as market nature, product nature, product lifecycle stage, and available funds. Promotion at the retail level and use of packaging as a promotional tool are also summarized.
This document discusses the role of detailers or pharmaceutical sales representatives in promoting drug products. It provides details on the detailing process, which involves identifying and qualifying prospective customers, presenting sales messages and product samples, and following up. It describes the duties of detailers, which include providing information to healthcare professionals, distributing drug samples, and maintaining relationships with retailers and wholesalers. Key qualities of effective detailers are also outlined, such as knowledge, communication skills, and the ability to convince customers. The document also discusses how sales forces are managed through elements like territory assignment, performance evaluation, and compensation.
This document discusses the key aspects of staffing and human resource management (HRM) in a pharmaceutical organization. It covers the following main points:
1. The main activities of HRM include recruiting, selecting, training, evaluating and compensating employees to help achieve organizational goals.
2. Staffing involves finding and attracting potential candidates for open positions through both internal and external recruitment. Selection methods include interviews, tests and simulations to evaluate candidate fit.
3. Development and training of employees is important for enhancing skills and abilities. Different types of training like orientation, skills and on-the-job training are used. Performance is also regularly appraised.
4. Compensation includes wages, bonuses and
1. Dr. Ali Akhtar is a pharmacist with multiple advanced degrees in clinical pharmacy and pharmacology.
2. The document discusses the purposes and types of pharmaceutical advertising, including informing physicians and consumers, introducing new products, and building brand loyalty.
3. Advertising media options for pharmaceutical companies include print, television, radio, specialized films and electronic materials depending on the target audience and budget.
The document outlines the basic functions of marketing, including exchange functions like buying and selling. It describes the buying process, noting that buying involves assessing needs, finding suppliers, placing orders, receiving and inspecting goods. It also describes the selling process, noting that selling aims to bring buyers and sellers together and is how firms generate income. The document further outlines physical supply functions like storage and transportation, and ancillary functions like standardization, branding, financing, risk bearing, and feedback information.
This document summarizes a lecture on linear correlation coefficients including types of correlation (positive, negative, no correlation), calculating correlation coefficients using formulas and examples, and properties of correlation coefficients such as the coefficient always lying between -1 and 1 and remaining invariant under changes of origin and scale.
1. Statistics is the collection, analysis, interpretation and presentation of numerical data. It has evolved from meaning information useful to the state to being a field that uses methods and techniques to analyze data and make decisions under uncertainty.
2. There are three main categories of statistics: numerical facts systematically arranged, statistics as a subject dealing with methods for analyzing data, and statistics as plural of statistic which refers to values computed from sample data.
3. Statistics is used in pharmaceutical sciences to design clinical studies, summarize and analyze collected data to answer research questions, and interpret and communicate results to regulatory agencies and scientific communities.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
1. Dr. Ali Akhtar is a pharmacist with multiple advanced degrees in clinical pharmacy and pharmacology.
2. The document discusses the purposes and types of pharmaceutical advertising, including informing physicians and consumers, introducing new products, and building brand loyalty.
3. Advertising media options for pharmaceutical companies include print, television, radio, specialized films and electronic materials depending on the target audience and budget.
The document outlines the basic functions of marketing, including exchange functions like buying and selling. It describes the buying process, noting that buying involves assessing needs, finding suppliers, placing orders, receiving and inspecting goods. It also describes the selling process, noting that selling aims to bring buyers and sellers together and is how firms generate income. The document further outlines physical supply functions like storage and transportation, and ancillary functions like standardization, branding, financing, risk bearing, and feedback information.
This document summarizes a lecture on linear correlation coefficients including types of correlation (positive, negative, no correlation), calculating correlation coefficients using formulas and examples, and properties of correlation coefficients such as the coefficient always lying between -1 and 1 and remaining invariant under changes of origin and scale.
1. Statistics is the collection, analysis, interpretation and presentation of numerical data. It has evolved from meaning information useful to the state to being a field that uses methods and techniques to analyze data and make decisions under uncertainty.
2. There are three main categories of statistics: numerical facts systematically arranged, statistics as a subject dealing with methods for analyzing data, and statistics as plural of statistic which refers to values computed from sample data.
3. Statistics is used in pharmaceutical sciences to design clinical studies, summarize and analyze collected data to answer research questions, and interpret and communicate results to regulatory agencies and scientific communities.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc