Downloaded 34 times
Uploaded bySharan Batra
Philips presentation3
Philips Healthcare uses a transnational production system with product specialization in regional markets. It focuses R&D efforts on diagnostic imaging products in Europe and home healthcare and disease detection products in Asia and the US. The company emphasizes innovation, training its employees, and adapting its marketing strategies to local conditions worldwide under the leadership of CEO Frans van Houten.
Philips presentation3
- 1.
- 2. Value Chain Model High Highforeign investment with extensive coordination of activities Purest Global Strategy PHILIPS HEALTHCARE Country Centered Strategy Export based strategy with decentralise marketing Geo. Dispersed Geo. Concentrated Coordination of Activities Low Configuration of Activities
- 3. Logistics All theinbound and outbound logistics are outsourced to UPS. On-site warehousing Direct supply from manufacturing units.
- 4. Overview of Manufacturing ManufacturingPlants Strategic Acquisitions
- 5. Transnational Production Systems Product-specializationin a Regional Market
- 6. Marketing Mix -Product Diagnostic - ECG Advanced Molecular Imaging X - Ray Patient Monitoring Mother & Child CareUltrasound
- 7. Marketing Mix -Price Standardized pricing B2B Strategy Competition influences Price
- 8. Marketing Mix -Place
- 9. Marketing Mix -Promotion Traditional Medical Congresses Conferences Exhibitions of non-profit organisations for better health such as HIMSS Digital
- 10. LEADERSHIP AND MANAGEMENT “Iwant to enable our managers, local market teams and business units to take charge and to do what is best for Philips. A timely decision may be right or wrong; a decision that comes too late is always wrong. By allowing our market teams to resource to win, we can continue making successful investments. Innovation will remain a cornerstone of our strategy. Investing in innovation is part of investing in growth. But we must base our bets on a very profound understanding of local markets and customers.” -Frans van Houten, President and CEO Royal Philips
- 11.
- 12. Organisational Structure – ExecutiveCommittee CEO Frans van Houten Chief Strategy & Innovation Officer Jim Andrew Chief Legal Officer Marnix van Ginneken Chief Human Resource Officer Denise Haylor Chief Market Leader Ronald de Jong Chief Executive Officer Greater China Patrick Kung Chief Executive Officer Philips Consumer Lifestyle Pieter Nota Chief Executive Officer Philips Lighting Eric Rondolat Chief Financial Officer Ron Wirahadiraksa Chief Executive Officer Asean & Pacific Damien Cummings Chief Domestic Appliances Andrea Ragneti
- 13. Human Resource 66 68 70 72 74 76 78 80 2009 20102011 2012 2013 2014 Employee Engagement Index Employee engagement is the key to Philips competitive advantage
- 14. Human Resource -Training
- 15. Human Resource – GlobalTalent Acquisition Strategy • Philips employee referral • Internal Hire • Proactively source by recruiter • Digital career channel • Philips careers website
- 16. Human Resource – PhilipsUniversity • For Managers • They implement one Central Management System to raise the quality of standardisation and simplification for managers of all levels. • For Leaders • In Leadership, academy delivers a simplified and comprehensive system of leadership initiatives to create a long term leadership pipeline at all levels and cross all parts.
- 17. Technology - Innovation 1st biphasic AED 1st US airline save 1st AED for children and infants 1st AED designed specifically for home 1st and only over the counter AED 1st AED to implement a ‘Quick Shock’ algorithm. Our AEDs are typically able to deliver a shock in less than 8 seconds after CPR.
- 18. R&Ds Around TheWorld Research Centres Aachen, Germany Molecular Imaging Systems Personal Health Solutions X-Ray Imaging Systems Hamburg, Germany Diagnostic imaging systems Image-guided intervention and therapy Medical image processing Eindhoven, Netherlands Diagnostic imaging Patient care Home healthcare Shanghai, China Chronic disease management Imaging system solutions Home healthcare for the Chinese market Bangalore, India Cardiology Perinatal care Women’s health Cambridge, UK Home healthcare for the UK market Briarcliff, NY, USA Controls, Communication, & Healthcare Informatics Clinical Informatics, Interventional, & Translational Solutions Ultrasound, Photonics, and Bioinformatics Focus on research imaging product (i.e. X-ray) Focus on research home healthcare products (i.e. sleep therapy systems) and early detection of disease (i.e. cardiology) Focus on research clinical sites, provide clinical decision support and medical ultrasound
- 19. Financial Management 3rdParty Payments 3rd Party Receivables Inter-company transfers Liquidity Management
- 20. Procurement Perform andTransfer Competitive networks or supplier ‘Ecosystems’ Policies and Procedures Supplier Sustainability & Environment
Editor's Notes
- #9 Orders through exhibition centres Philips e-store Australia, USA & Great Britain For registered users url for video: https://youtu.be/xIgV7-HWvdc
- #15 Philips implement online training course for employees for General Business Principles e-learning where managers are invited to host dialogue sessions with their teams https://youtu.be/sxLkeGl1K7g
- #16 5 sources of hire Philips employee referral Top performing hires are referred by its own employees Internal Hire 1/3 of vacancies are from the internal top performers each year Proactively source by recruiter In-house sourcing function to the proactive identification of passive talent Digital career channel Increase digital footprint → LinkedIn Talent Brand Index by +2.1% Philips careers website Attract talents though targeted information sharing and storytelling