Crowdsourcing: Ignite Presentation

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  • I. Beginning• Hook/attention grabber – Story of how little income an artist makes from royalties.
  • • The Big Idea – Crowdsourcing has made record labels obsolete and is the best option for artists releasing an album• What’s in it for your audience? – Any artists planning on releasing an album can find vital information that can potentially save their careers.
  • • Why should your audience listen to you? – I am a huge music fan and I have spent many years, studying, writing about and working in the music business.• Call to Adventure – Your band can be more profitable and have a more pleasant experience by allowing fans to fund your album and release it independently.
  • • Preview the three main points that will support your big idea – By Crowdsourcing your next album, a band can 1) Receive far more money than needed to cover expenses 2) Avoid the creative restraints put in place by traditional record label deals and 3) Make more money from royalties and have complete control over licensing.
  • • Supporting Point One – If the artist is prominent enough, they have the opportunity to make a really huge sum of money if their fans choose to support their cause.
  • Point one continued.
  • • Amanda Palmer of the band Dresden Dolls asked her fans for $100,000 to fund her new album, the fans donated almost $1.2 million.
  • Amanda Palmer part two.
  • • Supporting Point Two – Record labels always dictate to some degree what they expect the artist’s music to sound like. By releasing the music themselves, they are free to do whatever they want with their music.
  • Point two continued.
  • • Major record labels have caused a lot of rifts within bands. Artists from Prince to Nine Inch Nails to Black Flag have had major issues with how record labels have chosen to run their careers.
  • Record labels continued.
  • • Supporting Point Three – The band is essentially their own record label and thus they don’t have to give the standard percentage of each album sold to anyone, they keep all of the money for themselves.
  • Point three continued
  • • If an artist has an album sell 500,000 copies, they will only see $150,000 in royalties with a low royalty deal or $500,000 with a high royalty. They could expect to see $4 million had they self released that album.
  • Sales figures continued.
  • • Call to Action – Any established artist can very successfully crowdsource an album and there is no reason not to if you have the right people working for you (management).
  • III. End• Summarize the main points - By Crowdsourcing your next album, a band can 1) Receive far more money than needed to cover expenses 2) Avoid the creative restraints put in place by traditional record label deals and 3) Make more money from royalties and have complete control over licensing.
  • • Restate big idea - Crowdsourcing has made record labels obsolete and is the best option for artists releasing an album.
  • • Clincher/new bliss – Imagine being able to play the music you want and making a comfortable living doing so.
  • Crowdsourcing: Ignite Presentation

    1. 1. Imagine working your whole life andhaving nothing to show for it…http://www.flickr.com/photos/26405526@N00/5762255166/
    2. 2. Crowdsourcing!Take the power out of the record labels’ hands.http://www.flickr.com/photos/85593720@N00/2827812861
    3. 3. Take your career into your own hands.http://www.flickr.com/photos/45535361@N04/4182773640
    4. 4. Why considerCrowdsourcing?http://www.flickr.com/photos/35913425@N07/4296387253
    5. 5. Artists with a supportive fan base can really make a lotof money…http://www.flickr.com/photos/43463472@N08/5478537313
    6. 6. The amount youneed and theamount your fansmay be willing togive you may betwo very differentfigures.http://www.flickr.com/photos/17731548@N00/431036565
    7. 7. Amanda Palmer askedher fans for $100,000http://www.flickr.com/photos/36140990@N04/3442274329
    8. 8. They donated a totalof$1,192,793http://www.flickr.com/photos/14645828@N00/4531539082
    9. 9. Record label disputes can beugly…http://www.flickr.com/photos/26677245@N03/2831205394
    10. 10. Record labels are onlyworried about usingyou to make themmoney.http://www.flickr.com/photos/13475784@N07/1764702488
    11. 11. http://www.flickr.com/photos/25304693@N00/2203543434
    12. 12. http://www.flickr.com/photos/62339477@N00/63707108
    13. 13. http://www.flickr.com/photos/67234012@N05/6150393521
    14. 14. Anything recordedfor a record labelis ultimately theirproperty
    15. 15. Do the math!• 500,000 copies soldcould get you royaltiestotaling:• Low royalty deal:$150,000• High royalty deal:$500,000http://www.flickr.com/photos/29769428@N07/6670557469
    16. 16. What if you areyour own label?500,00 copies sold afterexpenses could pay offaround $4 million.http://www.flickr.com/photos/27236628@N04/4294710307
    17. 17. Give it a try.Any artist can do it with a little help.
    18. 18. That’s why youshould considerCrowdsourcing!http://www.flickr.com/photos/87752573@N00/2775245565
    19. 19. Take control of your own careerand build a better fan base at thesame time.
    20. 20. Those who trulyappreciate music arewilling to support theartist.http://www.flickr.com/photos/16151021@N00/5304499167

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