The document discusses branding for photographers. It notes that in 2008 there were 152,000 full-time photographers in the US, a number that has grown exponentially. Photographers are advised to differentiate themselves from competition through their style, services, products, pricing, and branding. Branding helps photographers tell a story that evokes feelings and makes their products practically sell themselves. The document provides examples of how different photographers developed brands around keywords important to them and their businesses to clearly position themselves for their target customers.

1. Branding For Photographers:
Finding Your Voice

2. Just A Few Facts:
• According to the Bureau of Labor and
Statistics there were 152,000 people in the
United States who called photography their
full-time job in 2008

3. Just A Few Facts:
• According to the Bureau of Labor and
Statistics there were 152,000 people in the
United States who called photography their
full-time job in 2008
• That number has grown exponentially
• It does not include part-time photographers
who rely on other main sources of income

5. know your competition
differentiate yourself
from your competition

6. Ways to set yourself apart
• Style
• Service
• Product
• Pricing

7. Ways to set yourself apart
• Style
• Service
• Product
• Pricing
• Branding

8. good design
=
higher perceived value

11. Branding for Photographers
Photography is an emotional commodity,
a well-designed brand should evoke
a feeling, tell a story. When a great
photographer has a strong brand
image the result is a product that
practically sells itself.

17. what about me????

18. design therapy 101:
ask the right questions

19. fresh, emotional, romantic, personal,
edgy, alternative, funky, sophisticated,
luxurious, vivid, yummy, creative, arty,
modern, clean, real, sweet, salty, sexy,
friendly, fancy, meticulous, reasonable,
impressive, classic, traditional, stark

20. brand essence

21. brand essence
brand positioning

22. brand essence
brand positioning
target customers

23. brand = experience

24. Justine’s keywords
(things I love):
tufted buttons • russian veiling
letterpress • wine
british people • my mini cooper
puffy sleeves • ruffles
mid-century modern • white furniture
lofts • platinum
giant sunglasses • umbrellas
hats • white balloons
martinis

29. Mario Masitti’s brand positioning
He specializes in senior portraits for graduating high school
students and was looking to expand his kids division.
Keywords: unique, fresh, creative, energetic
Result: Playing on his strong alliterative name, we created
a double MM flower mark logo as a starting point to create
two distinct identities for his two businesses. The identities
work together and draw from the strong Mario Masitti
umbrella brand.

34. Amy Lynden’s brand positioning
Specializes in seniors and families.
Wanted a brand image that spoke
to her seniors a bit more.
Keywords: hip, colorful, real/true, fashion, urban
Result: A brand (including a separate
sublogo to be used for watermarks and tags)
that felt urban and unique - “like an expensive pair of jeans
that everyone has to have”

37. Emily Deisroth’s brand positioning
Emily wanted a look that was going to help her sell
her newly revamped portrait business.
Keywords: artistic, soulful, real, emotional
Result: A brand that feels soulful, artistic, and most impor-
tant...expensive.

41. Hillary Mayberry’s brand positioning
Has a wedding and a kids division, wanted to
create a stronger brand image and separate out her
different divisions as well as create an
umbrella brand.
Keywords: sophisticated, playful, emotional
Result: A stronger brand image with a more
sophisticated weddings image and packaging and
a more playful and friendly kids image. Both
supporting her overall brand.

44. Thank You!!!